...Eckart, Yevgeniya Litvinenko, Kathrine Marazita DOMINO’S “SPECIAL” DELIVERY: Going Viral Through Social Media Pizza is one of the most well known American dining staples, and is considered easy and inexpensive for the average consumer. Domino’s Pizza is one of the most recognized and largest pizza outlets out of thousands of pizza brands around today. In a market segment that is highly competitive with numerous options of different brand options, each company works tirelessly to maintain brand image and corporate standards. DEFINING THE PROBLEM The Domino’s Pizza Company faced its largest problem in its 49-year history in April 2009. The Vice President of Corporate Communications, Tim McIntyre was alerted to an issue regarding two Domino’s store employees, who would be later identified as Kristy Hammond and Michael Setzer, were behaving inappropriately. These employees posted videos online of themselves depicting unsanitary, disrespectful and inappropriate behavior on the job. These two employees didn’t think anything of their behavior until they got caught, then offered a lousy and unprofessional apology. Once the uploaded videos surfaced, Domino’s corporate executives were forced to act quickly. In order to do this they needed to ensure that no more videos would be posted, identify the employees and repair any possible damage to the reputation. McIntyre knew the videos could easily have had a larger impact on the Domino’s brand. All major companies face small problems...
Words: 4527 - Pages: 19
...In this case, the reader is presented with a dilemma concerning Domino’s delivery service and customers ordering from unsafe neighborhoods. Domino’s and other pizza delivery companies (namely Pizza Hut and Little Caeser’s) implement a program that ranks neighborhoods based on their safety; residents living in “red” neighborhoods must drive to the store to pick up their pizza. Domino’s enforces this to protect their drivers from being assaulted or murdered. The ethical dilemma is that these “red” or “dangerous” neighborhoods tend to be comprised of mostly minority groups. Upon refusal on Domino’s part to deliver to the Fobbs family, the comment was made that “it can only be because we are black people.” The American Civil Liberties Union decided that this system is discriminatory, and San Francisco passed a city law prohibiting use of the system on the grounds that it discriminates against minorities. There are two ways to look at this case. The first is that Domino’s is discriminating against minority groups with its neighborhood safety system. If this is the case, Domino’s (and the other companies implementing the system) should alter its policy, allowing for delivery to these neighborhoods. By refusing delivery, Domino’s is losing sales and profits, which goes against what shareholders are looking for when investing in a company. In addition, customers living in these neighborhoods would likely discontinue or avoid supporting the company, as would others who viewed the situation...
Words: 949 - Pages: 4
...-1: In Japan, Domono’s is marketing both a product and a service. Review Domino’s Japanese marketing program in detail. For each item in the program identically how it was standardized internationally or adapted to the Japanese market? Answer: * Market research: Dominos did a proper market analysis with the help of one consultant who concluded that “Japan is not ready for Pizza delivery”. Y. Higa a Japanese businessman and Domino's founder Tom Monaghan made a tie-up and entered into the Japanese market * Location selection (Azabu district) * Promotional programs : * Home delivery concept and Delivery vehicle: But it was difficult since the city was very crowded and to find any address was quite difficult (Improper house numbers).Special 3 wheeler scooters were designed to in overcome this problem. * Distinctive uniform * Attractive menu card * Domino’s Product and operating method Question -2: Explain why this standardization or adaptation was used? Answer: Reasons for standardization: It was internationally standardized in terms of their uniform, menu, operating system & pizza ingredients such as Dough, Cheese and sauce because they wanted to show themselves as an established Multinational player and also to maintain their brand image in the Japanese market. Question-3: Identify and explain all the factors that appear to have contributed to Domino’s success in Japan. In spite of the consultant’s recommendation against the...
Words: 255 - Pages: 2
... Describe the nature of the organization, its size, and any specific human resource challenges it faces. Domino’s Pizza is a multi-billion dollar a year enterprise. The company operates through a network of roughly 9,000 stores scattered throughout the 50 states and located in over 60 countries (DATAMONITOR: Domnino's Pizza, Inc., 2010). Since the first Domino’s franchise opened in Ypsilanti, Michigan in 1967, the pioneering giant of pizza delivery has established itself as a household name (Lief, 2008). However, maintaining a position of leadership in this extremely competitive business has required the organization to adopt several unique methods of oversight. Domino’s maintains a direct influence in the manufacturing and delivery of many of their ingredients. The company “operates 16 dough manufacturing and supply chain centers” and even processes many of its own vegetables. (DATAMONITOR: Domnino's Pizza, Inc., 2010). Additionally, franchisees in the US are prohibited from having any commercial interest other than pizza as a means of ensuring that they stay focused and committed to the corporate goal (Lief, 2008). Domino’s rather unique human resource challenge of hiring and training entry level employees to spend most of their time away from an office is no easy task. Domino’s drivers cover 10 million miles each week in the U.S. alone (About Domino's Pizza, 2010). Most of these drivers display the distinctive company logo affixed to the roof of their automobile...
Words: 1157 - Pages: 5
...Domino’s Pizza Analysis of Marketing Strategy Prepared By: Muhammet GÜVEN 1002090089 Hanım Eylül ŞAHİN 1002090110 Esra ASLAN 1002100128 Kübra AYDIN 1002100028 Istanbul University May, 2014 ------------------------------------------------- An in depth look into the theory and outcome of Domino’s bold mea culpa advertising strategy and its potentially radical effects on transparency in the food and service industry. Table of Contents EXECUTIVE SUMMARY 2 History 2 Industry 2 SWOT Analysis 2 Competition 3 Recommendations 3 HISTORY of DOMINO’S 3 Mission and Vision 5 DOMINO’S’ LOGO 6 PRODUCTS OFFERED IN DOMINO’S PIZZA 7 Menu 7 ENVIROMENTAL ANALYSIS OF DOMINO’S PIZZA 9 Remote Environment 9 Internal Environment Analysis 10 PIZZA’S MARKET SHARE 11 MARKETING STRATEGIES OF DOMINO’S PIZZA 11 SWOT Analysis 14 Strengths 14 Weakness 15 Opportunities 15 Threats 16 MARKETING MIX 16 CONCLUSION 18 APPENDIX 19 To: Doc.Dr.Zehra BOZBAY Subject: Domino’s Pizza Date: May 2014 EXECUTIVE SUMMARY History Starting in 1960, Domino’s Pizza, Inc. (Domino’s) was formed by two brothers from Michigan. The two started the business after purchasing a store named DomiNick’s. They converted the name to Domino’s five years later. In 1983, Domino’s went international. Today, Domino’s employs about 10,500 people between their 8,700 stores worldwide. The company has been traded on the NYSE as DPZ since 2004. Industry The pizza industry...
Words: 4328 - Pages: 18
...Domino’s pizza: Health code standards crisis 1) Short background about the company: Domino's Pizza is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park campus in Ann Arbor Township, Michigan United States, near Ann Arbor, Michigan. Founded in 1960, Domino's is the second-largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004. Domino’s Pizza offers customers a full menu to choose from, including four types of pizza crust (thin, hand-tossed, deep dish and Italian Style), Domino’s Specialty Pizzas and delicious side items Cheesy Bread, Bread sticks, Chicken Wings, Chicken kickers, Crunchy Chocolate Calzone, CinnaStix, Chocolate Souffle and Pepsi products. | 2) The problem faced: Two employees posted YouTube videos of themselves engaging in a number of public health law violations: putting cheese in the nose, blowing mucous on a sandwich and putting a sponge, used to wash dishes, between the buttocks. The woman holding the camera was saying: "In about five minutes, they'll be sent out to delivery, where somebody will be eating these, yes, eating them. And little did they know that cheese was in his nose and that there was some lethal gas that ended up on their salami,” "That's how we roll at Domino's." The videos went viral...
Words: 1361 - Pages: 6
...SUBMITTED TO PROF. AJAY PANDIT 1 COMPANY PROFILE DOMINO’S PIZZA Domino's Pizza is an international fast food pizza delivery corporation. It was founded by Tom Monaghan. There are currently about 8,500 corporate and franchised stores in 55 countries, including all 50 US states. It was the second-largest pizza chain behind Pizza Hut in the United States. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. Domino’s continued to grow and in 1978 opened its 200th store. On May 13, 1983, Domino's opened its first international store, in Winnipeg, Canada. That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's had 1,000 international locations. In 1998, after 38 years of ownership, Domino's Pizza founder Tom Monaghan announced his retirement and sold 93 percent of the company to Bain Capital, Inc. for about $1 billion and ceased being involved in day-to-day operations of the company. A year later, the company named David A. Brandon Chairman and Chief Executive Officer. Involved in day-to-day operations of the company. A year later, the company named David A. Brandon Chairman and Chief Executive Officer. In a simultaneous celebration in 2006, Domino's opened its 5,000th U.S. store in Huntley, Illinois and its 3,000th international store in Panama City, making 8,000 total stores for the system. Also that the Domino's Pizza store in Tallaght, Dublin, Ireland, became the first in Domino's history to hit a turnover of $3 million (€2.35 million)...
Words: 3404 - Pages: 14
... 3-4 3.2. Website Function 4-5 3.3. Advantages of e-Commerce 6-7 3.4. Payment Options 7-8 3.5. Delivery Options 8 4. Internet Security & Legal Concerns 4.1. Property Rights 9 4.2. Contracts 9 4.3. Computer Crime 9-10 4.4. Privacy 10 5. Financial Plan 11 6. Conclusion 12 7. References 13 8. Appendix 14-18 1. INTRODUCTION Domino’s Pizza is an international pizza delivery corporation based in Michigan, United States of America. Domino’s started up in the beginning of the 60’s and as pizza is the most ordered food in Europe, especially in Mexico, therefore in the beginning of the 80’s they opened their first international branch, and this is where Domino’s started to expand. 2. BUSINESS BACKGROUND The World Leader in Pizza Delivery Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets. Domino's Pizza's Vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world. (Domino’s website, 2010) Domino’s Pizza is the second largest franchised pizza chain in the U.S.A., and the history of Domino’s Pizza is similar to its rival Pizza hut; two brothers started it with borrowed equity in the sixties. Tom and James Monaghan bought a small...
Words: 2336 - Pages: 10
...end in the delivery of a service or item to a customer. (Appian, 2015) Domino's Pizza Inc. main business process is linked to sales, which has different interrelated systems to be written below: 3.1 TRANSACTION PROCESSING SYSTEM A transaction process system (TPS) for Domino's is the registration where all the transactions involving the collection, adjustment and recovery of all transaction data are done. The Characteristics of a TPS consist of performance, consistency and dependability. The main aim is to take and customize orders utilizing a touch screen interface, overseeing sales record and assimilating client data. (Bidgoli, 2014) Business process of Transaction processing system Inputs In this system, it take the order from the customers, as which sort of pizza crust, defined flavour of pizza and toppings, any side orders and name of the location where it is to be delivered. Processing All the required information is updated in database and processing of information through machines, so it starts preparing of pizza in the moment Outputs Outputs includes the status of delivery, received money, client feedback, the quantity of pizza's sold (Bidgoli, 2014) 3.2 MANAGEMENT INFORMATION SYSTEM Management information system largely refers to a computer-based system that gives managers with the tools to arrange, assess and productively manage divisions within domino’s pizza. With...
Words: 2666 - Pages: 11
..."punctuality" means because in different countries the meaning varies. They should be prepared to act professionally in the face of unexpected tardiness, no matter how unprofessional it may seem. (Jared Wade) In the 1950s, Richard Nixon made a trip to Brazil, and as he was getting off the plane, he greeted a mass of Brazilian officials, journalists and other citizens. On his way down the stairs to the runway he smiled, waved and gave the "A-Okay" sign to show the people his good intentions. Unfortunately for Nixon, this gesture is the Brazilian equivalent of giving the middle finger in America. (Jared Wade) Domino's Pizza, Inc. is an international fast food pizza delivery corporation headquartered just outside Ann Arbor, Michigan, United States. Domino’s was founded by Tom Monaghan. As of 2006, they had 8,000 corporate and franchised stores in more than 54 countries. Domino’s was the second-largest pizza...
Words: 914 - Pages: 4
...CENTRO DE ENSEÑANZA TÉCNICA Y SUPERIOR Sistemas de producción III Ing. Jorge Palacio Tarea: Caso de estudio Domino’s pizza Nadia Cuevas 7504 Ensenada, B.C., 04 de febrero del 2015 How does Domino's supply chain services model support its brand and its overall strategy? As a pizza delivery chain Domino's could not been as successful as it is now. The corporation real money comes from their franchises. Domino's money comes from selling the ingredients to their franchises, the dough and toppings. Fueling its own franchises with dough, topping ingredients, equipment and store supplies is worth a lot of money annually to revenue. So in a manner of speaking Domino's works as customer and as a supplier of their own brand similar to a monophony. Does Domino's supply chain model provide a competitive advantage? How? Yes. The competitive advantage of Domino's do not come from selling pizza to your door, it actually comes from selling the production system and having a almost total management of their franchises supply chain. In most cases Domino's works as a unique supplier to their franchises which gives to the company a consistent income just because of that. Do you see any major flaws in Domino's supply chain model? How would you change it? Domino's pizza has adopted the Make-to-Stock Approach for the management of their supply chain. They entirely supply all their masters franchises. Nevertheless stores might get caught with high levels of inventory...
Words: 466 - Pages: 2
...nswer: Using a handheld computer (DIAD ), UPS drivers automatically capturecustomers’ signatures along with pickup, delivery, and time-card information. Thedrivers then place the DIAD into their truck’s vehicle adapter, an information-transmitting device that is connected to the cellular telephone network. Packagetracking information is then transmitted to UPS’s computer network for storageand processing in UPS’s main computers in Mahwah, New Jersey, andAlpharetta, Georgia. From there, the information can be accessed worldwide toprovide proof of delivery to the customer or to respond to customer queries.(asinputs) Through its automated package tracking system, UPS can monitor packages throughout the delivery process. At various points along the route fromsender to receiver, a bar code device scans shipping information on the packagelabel; the information is then fed into the central computer. The people who areshipping packages can access the UPS website to track packages, checkdelivery roots, calculate shipping rates, determine time in transit and schedule apick up. Businesses can use the website to arrange UPS shipments and for billing the accounts. Q2. What technologies are used by UPS? How are these technologies related toUPS’s business strategy? Answer: Since 1985 UPS began to improve their data networking applications.They built up their IT network and database in order to collect and track over 200data elements for every single package. Through UPS.com new UPS could...
Words: 393 - Pages: 2
...Ice Appliance – InnovativeCoolingElectrics Ice Appliance: The best in electrical gadgets for the home GOAL/VISION When it comes to ice cube makers, ice crushers, ice cream makers and wine coolers, we stock and distribute the most reliable, innovative gadgets on the market – and at the most competitive prices too. COMPETITVE ADVANTAGE / RESOURCES AND CAPABILITIES As trusted UK wholesalers we supply some of the best selling electrical appliances available: from the ever popular all-in-one ice makers to the award winning ice cream makers. In fact, we’re focused on finding you the best products for your customers at the best prices. Plus giving you the highest level of customer service and after sales care around. We’re constantly sourcing new products and will be increasing our range shortly. So remember to bookmark this site and visit us again soon. Aim to expant and increase in futer bybeeing inovative. They main strategy is to differentiate. Visit our products pages now. Or contact us to talk about stocking our products. ------------------------------------------------- For a wide range of other bar accessories from ice trays to glassware and from party pieces to bottle openers please visit our sister site www.barstuffdirect.co.uk Ordering From Us Resources and capabilities: THE SERVICE IS EASY AND FRIENDLY Ordering from IceAppliance.com couldn't be easier. Simply find the product...
Words: 1776 - Pages: 8
...INDIVIDUALLY PACKAGED Unit Price Sale Price $125.00 $99.00 Ext. Price $198.00 TOTAL PREFERRED CLIENT DISCOUNT: $52.00 FRAME COLOR: NA NOTES / COMMENTS: UPHOLSTERY COLOR: SUBTOTAL: FREIGHT: INSTALLATION: SALES TAX (8.50%): INVOICE TOTAL: $198.00 $30.00 $0.00 $16.83 $244.83 Customer Approval:X__________________________________ Title:_____________________________ Date: _____________ No deposit is required to secure the order on behalf of the Customer. Upon receipt of a signed order, AFP will determine the credit worthiness of the customer and approve qualified terms. At such time an equipment order will be placed on behalf of the customer and the estimated delivery date will be advised to the customer. When all products are received by the warehouse, the customer will be contacted to schedule the delivery/installation. The Customer is required to submit payment within the approved terms timeline of the date indicated on the final invoice, which is processed after all products have been delivered and accepted by the Customer. Visit us at www.AFProducts.com - Your Total Fitness Resource Corporate Office: 1730 Berkeley Street Santa...
Words: 1938 - Pages: 8
...Report Exercise Educational Goals The purpose of this assignment it to help students learn how to use the report wizard to develop reports and to use the design window to refine the reports and make them more readable. In the process, this assignment should help students learn to establish additional groupings and subtotals in reports, and to control the sort order for the report and entries within groupings. All these issues are covered in the Reports Chapter 11. Assignment Implement a Sales Journal in Tom's Trailer Sales database. The Sales Journal should look like the example below. The report has the default page footer that the report wizard creates. I have added a Chart of Accounts table to the database for you to use to use to get the account names for the report. You also will need to use the "Is Not Null" function as a selection criteria so that your report only picks up orders that have been delivered. Since this is a sales journal, only sales that can be recognized under GAAP's revenue recognition criteria should be included. For Tom's, that means only order that have been delivered to the customer. The report should look like the example at the end of the assignment. This is a complex report. I recommend that you follow the following steps in developing it: 1) Start by identifying which tables contain the data you will need for the report. 2) Then, use the report wizard to tell Access™ the fields you need from each table. Lay...
Words: 852 - Pages: 4
