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Domino's

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Submitted By ahda99
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TABLE OF CONTENT CONTENTS PAGE 1. Introduction 2 2. Business Background 2-3 3. Marketing Strategies & Business Plan 3 3.1. Website Design 3-4 3.2. Website Function 4-5 3.3. Advantages of e-Commerce 6-7 3.4. Payment Options 7-8 3.5. Delivery Options 8 4. Internet Security & Legal Concerns 4.1. Property Rights 9 4.2. Contracts 9 4.3. Computer Crime 9-10 4.4. Privacy 10 5. Financial Plan 11 6. Conclusion 12 7. References 13
8. Appendix 14-18

1. INTRODUCTION
Domino’s Pizza is an international pizza delivery corporation based in Michigan, United States of America. Domino’s started up in the beginning of the 60’s and as pizza is the most ordered food in Europe, especially in Mexico, therefore in the beginning of the 80’s they opened their first international branch, and this is where Domino’s started to expand.

2. BUSINESS BACKGROUND

The World Leader in Pizza Delivery
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets. Domino's Pizza's Vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world. (Domino’s website, 2010)
Domino’s Pizza is the second largest franchised pizza chain in the U.S.A., and the history of Domino’s Pizza is similar to its rival Pizza hut; two brothers started it with borrowed equity in the sixties. Tom and James Monaghan bought a small Michigan Pizzeria called Dominick's, which was jointly run by them until James traded his share for a second hand car. Tom revitalized the image by changing the name to Domino’s Pizza. Basically

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