...HISTORY Domino’s Pizza was founded in 1960 and since then has grown to become the largest pizza delivery company in the United States. It has grown from a mom-and-pop pizza store to a network of company-owned, franchise-owned stores in the United States and across the globe and was recently ranked number 1 in Forbes magazine’s “Top 20 Franchises for the Money” list (David, R 2013, p. 372). Domino’s Pizza was the brain child of the brothers Tom and James Monaghan who grew up in foster care and had dreams of success. In 1960 the brothers opened their first pizza store in Ypsilanti, Michigan named Domi-Nicks with a nine hundred dollar start up loan. In 1961 Tom acquired full and sole ownership of Domi-Nicks by trading his brother James a car, a Volkswagen Beetle to be specific, for his half of the business. He then changed the name to Domino’s Pizza Inc. During the period from 1965 to 1978 Domino’s experienced steady growth and had increased from the initial mom-and-pop store, to having 200 locations nationwide. The 1980’s saw continued expansion of Domino’s and its brand. They grew to more than 5,000 locations in the United States, Canada, United Kingdom, Japan, Australia and Columbia (David, R. 2013, p.372). In 1986 Domino’s Pizza launched its Pizza Partners Foundation which is 100% funded by team member and franchise contributions and has disbursed nearly $12 million to aid team members facing crisis situations. Company founder Tom Monaghan eventually retired in 1998...
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...DOMINOS Different levels of Management Domino’s has three levels of management . 1) First-level management 2) Middle-level management 3) Top-level managem Top-level management: The top management comprises of the board of directors president, vice-president, CEOs and other members of the C-level executives. They controll and oversee the entire organization. They make and develop strategic plans, company policies, and decisions on the direction of the business. The board of directors is typically primarily composed of non-executives which carry out duty to shareholders and are not closely involved in the day-to-day activities of the organization, although this varies depending on the type (e.g., public versus private), size and culture of the organization. The board sets corporate strategy, makes major decisions such as major acquisitions, and hires, evaluates, and fires the top-level manager (and the CEO typically hires other positions. The board may also have certain employees (e.g., internal auditors) report to them or directly hire independent contractors; for example, the board (through the audit committee) typically selects the auditor. Helpful skills of top management vary by the type of organization but typically include a broad understanding competition, world economies, and politics. In addition, the CEO is responsible for executing and determining (within the board's framework) the broad policies of the organization. Executive management...
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...Domino Pizza A Domino Pizza üzleti terve Hámor Szabolcs és Hajós Tamás vállalkozási ötletéről szól. Lényege egy olyan étterem nyitása Budapesten, amely magas minőséget elérhető áron kínál. Az étterem fő tevékenységként pizzák, frissensültek, tészták, saláták elkészítését és házhozszállítását vállalja majd, de a céges rendezvények számára catering szolgáltatást is fog nyújtani, vagyis külső rendezvényekre nagy tételben hideg és/vagy melegételt szállít. Az üzleti terv szerintem legnagyobb erőssége, hogy próbál épíeni a Giuseppe Pizzéria tapasztalataira, figyelembe veszik amit ott megtanultak illetve igyekeznek kihasználni az onnan kapott referenciákat. A széles választék, illetve az hogy az étlap tervezésére nagy hangsúlyt fektetnek (amiből következik remélhetőleg hogy tényleg jó minőségű lett) vonzó lehet a leendő vendégek számára, mint ahogyan az is hogy figyeltek a diétás és egészséges ételek kedvelőire is, mivel tudják hogy az ilyen jellegű termékek iránt a kereslet folyamatosan növekszik. Ami még az erősségek közé sorolható, hogy az internetes megjelenésnek nem csak és kizárólag az a célja hogy értékesítési csatornaként működjön, hanem ezen keresztül szeretnének visszajelzéseket kapni a fogyasztóktól és ezáltal javítani a vállalkozáson. Ami még szerintem mindenképpen jó ötlet, hogy a például a pizza osztással elég jól meg tudja ragadni a célcsoport figyelmét, illetve a figyelemfelkeltő reklámok az ingyenes kóstolással jó párosítás lehetnek. Amit én a gyengeségek...
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...Domino’s Pizza Analysis of Marketing Strategy Prepared By: Muhammet GÜVEN 1002090089 Hanım Eylül ŞAHİN 1002090110 Esra ASLAN 1002100128 Kübra AYDIN 1002100028 Istanbul University May, 2014 ------------------------------------------------- An in depth look into the theory and outcome of Domino’s bold mea culpa advertising strategy and its potentially radical effects on transparency in the food and service industry. Table of Contents EXECUTIVE SUMMARY 2 History 2 Industry 2 SWOT Analysis 2 Competition 3 Recommendations 3 HISTORY of DOMINO’S 3 Mission and Vision 5 DOMINO’S’ LOGO 6 PRODUCTS OFFERED IN DOMINO’S PIZZA 7 Menu 7 ENVIROMENTAL ANALYSIS OF DOMINO’S PIZZA 9 Remote Environment 9 Internal Environment Analysis 10 PIZZA’S MARKET SHARE 11 MARKETING STRATEGIES OF DOMINO’S PIZZA 11 SWOT Analysis 14 Strengths 14 Weakness 15 Opportunities 15 Threats 16 MARKETING MIX 16 CONCLUSION 18 APPENDIX 19 To: Doc.Dr.Zehra BOZBAY Subject: Domino’s Pizza Date: May 2014 EXECUTIVE SUMMARY History Starting in 1960, Domino’s Pizza, Inc. (Domino’s) was formed by two brothers from Michigan. The two started the business after purchasing a store named DomiNick’s. They converted the name to Domino’s five years later. In 1983, Domino’s went international. Today, Domino’s employs about 10,500 people between their 8,700 stores worldwide. The company has been traded on the NYSE as DPZ since 2004. Industry The pizza industry...
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...Phase 1 World Set Up In order for the dominos and the other objects to work properly, certain settings on the ‘reactor' Open the Units Setup dialog (Customize > Units Setup), and change the Display Unit Scale and System Unit Scale to “Centimeters”. Then, click on the ‘reactor’ settings. Change the Solver to “Havok 3”. Under Havok 3 World, changes need to be made for two(2) measurements or units: 1. 1m = 5.0 cm 2. Col. Tolerance = 0.2cm Then, open the Time Configuration dialog. Change the animation length to 25 seconds. Phase 2 Modelling 1. Firstly, a plane is made to act as the base for the dominos and other objects. 2. Then, a simple domino is drawn by using Box under Standard Primitives. The domino is then adjusted to this size shown in the picture below. 3. A Line is then drawn to make a pathway for the dominos and a simpler way of copying all the dominos at once. Select the previously drawn domino piece, and then open the Spacing Tool in Tools (Tools > Align > Spacing Tool). Click the “Pick Path” button, and select the line. Settings for Spacing Tool must be as follow: a. Spacing = 2.54cm b. Type of Object = Instance c. Under Context, depending on the scene/line, click on “Follow” to see if the dominos align with the line properly. The dominos are then adjusted accordingly to the scene below by using the line drawn. 4. To create slides/ramp for the balls, a Helix is drawn. The Helix is then adjusted...
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...There are a few different systems described in the case study of Domino's Pizza. The transaction processing system, which consists of computerized systems that perform and record the daily routine transactions necessary to conduct business, is utilized in the companies Pulse system. Pulse is Domino's point-of-sale system which takes and customizes orders using a touch screen interface, maintaining their sales information as well as collecting customer data. The input under this system occurs when customers place their orders, which provides the details of the pizza and any other requested items. The process under the transaction processing system is the collection of data as well as it being uploaded over the internet into the Lenovo PC for processing. The Lenovo is part of the updated Pulse Evolution system that Domino's Pizza adopted. Under the old system it was considered to be a “thick client” model, which required all fully equipped machines. The output for the transaction process system in this case study is the customer information data, the number of pizza's sold along with toppings and costs of other food items sold. Also, the pizza tracker system, which allows customers to view a simulation of their pizza as it is being customized and created is part of their output. The management information system provides middle and upper management with reports on the company's current performance. According to the case study in our textbook, the Pulse system that was...
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...Case Study: Domino’s Pizza Offer customers ordering tools and updates on orders via mobile devices Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international Domino’s Pizza www.dominos.com markets. Domino's Pizza's Vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world. "As a pizza company, you only have the opportunity to connect with customers when they place and receive their order." Solution "In order to reconnect with our customers we wanted to be able to offer real-time updates on the delivery time and order confirmation." Results "Mobile marketing via Air2Web has allowed us to increase customer relations and provide the customers we value with valuable information regarding their order." To find out more about Air2Web's Mobile Alerts solution, please visit www.air2web.com or call 888-229-4644. By highlighting the mobile marketing capability via the Domino’s web site, the company was able to provide customers with additional ways in which to place their order and keep updated on the time of delivery. Through Air2Web's leading mobile marketing technology Domino’s was able to further connect with customers and provide them with real-time updates. Domino’s serves hundreds of thousands of customers all across the U.S. every day. In order to further connect and maintain quality customer...
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...Pizza Delivery Position Paper “I’m damned if I do, and I’m damned if I don’t,” (Old Saying). Life is filled with hard choices. In fact, the line between right and wrong action can be so blurred at times, that the morally correct action can truly be a mystery. This is why ethics is so important; because it allows one to sharpen their intellect and be able to discern right action from wrong. However, one part which even gives ethical reasoning a run for its money, is a decision where both outcomes are, by all estimations, equally as bad. In summation, Domino’s pizza has started a practice with one of its branches which disallows drivers to deliver pizzas to certain neighborhoods in their zone. As a part of this practice, Domino’s has created a map of its deliver radius and marked areas where it will allow drivers to deliver to and where it won’t allow drivers to deliver to. This policy was first implemented, because many employees where being robbed and murdered in these particular neighborhoods. Eventually certain members of the community, who lived in these “bad” neighborhoods, protested and said that these practices were pronounced acts of racism. Eventually other political groups got involved, such as the American Civil Liberties Union, who criticized this practice because all the targeted neighborhoods were predominantly minority neighborhoods. When first examining this problem, we see that there is one single underlying issue at the heart of the problem; is this practice...
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...MARKETING STRATEGY OF DOMINOS PIZZA SUBMITTED BY HEMANTA DAS ROLL- F-028 SUBMITTED TO PROF. AJAY PANDIT 1 COMPANY PROFILE DOMINO’S PIZZA Domino's Pizza is an international fast food pizza delivery corporation. It was founded by Tom Monaghan. There are currently about 8,500 corporate and franchised stores in 55 countries, including all 50 US states. It was the second-largest pizza chain behind Pizza Hut in the United States. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. Domino’s continued to grow and in 1978 opened its 200th store. On May 13, 1983, Domino's opened its first international store, in Winnipeg, Canada. That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's had 1,000 international locations. In 1998, after 38 years of ownership, Domino's Pizza founder Tom Monaghan announced his retirement and sold 93 percent of the company to Bain Capital, Inc. for about $1 billion and ceased being involved in day-to-day operations of the company. A year later, the company named David A. Brandon Chairman and Chief Executive Officer. Involved in day-to-day operations of the company. A year later, the company named David A. Brandon Chairman and Chief Executive Officer. In a simultaneous celebration in 2006, Domino's opened its 5,000th U.S. store in Huntley, Illinois and its 3,000th international store in Panama City, making 8,000 total stores for the system. Also that the Domino's Pizza store in Tallaght, Dublin, Ireland, became...
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...COMPANY’S BUSINESS PROCESS WITHIN THE ORGANIZATION A business process is a collection of connected tasks which discovered their end in the delivery of a service or item to a customer. (Appian, 2015) Domino's Pizza Inc. main business process is linked to sales, which has different interrelated systems to be written below: 3.1 TRANSACTION PROCESSING SYSTEM A transaction process system (TPS) for Domino's is the registration where all the transactions involving the collection, adjustment and recovery of all transaction data are done. The Characteristics of a TPS consist of performance, consistency and dependability. The main aim is to take and customize orders utilizing a touch screen interface, overseeing sales record and assimilating client data. (Bidgoli, 2014) Business process of Transaction processing system Inputs In this system, it take the order from the customers, as which sort of pizza crust, defined flavour of pizza and toppings, any side orders and name of the location where it is to be delivered. Processing All the required information is updated in database and processing of information through machines, so it starts preparing of pizza in the moment Outputs Outputs includes the status of delivery, received money, client feedback, the quantity of pizza's sold (Bidgoli, 2014) 3.2 MANAGEMENT INFORMATION SYSTEM Management information system largely refers to a computer-based...
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...Week 1 Discussion My definition of social responsibility is being aware that every action you take (and equally, every action you do not take) impacts someone else. Examples of this can be seen in the book, "The Butterfly Effect" by Andy Andrews. In this book, the author discusses the hypothesis proposed by a doctoral student that a butterfly could flap its wings and set in motion molecules of air that would move other molecules of air, eventually capable of causing a hurricane on the other side of the earth (Andrews, 2009). Seemingly preposterous, until thirty years later when physics professors from colleges and universities around the world came to the conclusion that "The Butterfly Effect" was indeed possible and it has since been accorded the status of a law known as "The Law of Sensitive Dependence Upon Initial Conditions." If we live life with this law in mind, we understand how much even the smallest actions we take can have on our surroundings and the people we come in contact with. Whether it was Rosa Parks refusing to move from her seat on a bus one day or whether a sixty-eight year old widow who continually encouraged Virginia Ramirez to go back to school (Loeb, 2010) our actions can be the catalyst to positive change in our or someone else's environment. One of the ways I am using this theory is in my workplace. I have inherited an office full of discipline issues and employees who have learned to point fingers of blame instead of taking personal responsibility...
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... Nepal, Bangladesh and Sri Lanka. We are promoted by Mr. Shyam Sunder Bhartia, Mr. Hari Shanker Bhartia and Jubilant Enpro Private Ltd. We opened our first Domino's Pizza store in India in January 1996, at New Delhi. Today Domino's Pizza India has grown into a countrywide network of stores, with a team of over 6,000 people. Over the period since 1996, Domino's Pizza India has remained focused on delivering great tasting Pizzas and sides, superior quality, exceptional customer service and value for money offerings. We have endeavored to establish a reputation for being a home delivery specialist capable of delivering its pizzas within 30 minutes or else FREE to its community of loyal consumers from all its stores around the country. Dominos Pizza India had a network of 274 stores, in 55 cities, in 20 states and union territories (as on 31st August 2009). According to the India Retail Report 2009, we were the largest Pizza chain in India and the fastest growing multinational fast food chain between 2006-2007 and 2008-2009 in terms of number of stores. Domino's vision is focused on " Exceptional people on a mission to be the best pizza delivery company in the world! ". Domino's is committed to bringing fun, happiness and convience to the lives of our consumers by delivering delicious pizzas to their doorstep in 30 minutes or less, and its...
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...Domino’s Pizza Demand and Forecast ECO550 Rigo Benitez Dr. Atia Yasmeen Strayer University Demographics and Independent Variables Analysis Domino’s Pizza is planning to open a store in Annandale, VA, a median-size town about 10 miles outside of Washington D.C. Domino’s Pizza will do a demand and forecast to determine if it’s a good decision to open the store. The independent variables are population, mean household income, and pizza price as the independent variable. Annandale’s census population was 41,008 at the 2010 census, down from 54,994 in 2000 due to the splitting of the western part form Wakefield and Woodburn CDP's. The population and household income should help determine if people are willing to pay the pizza price and how much is the demand for pizza. The population helps determine the demand for pizza because of the law of the demand, the larger population the larger the demand. The household income will help also because the more disposable income the more people will buy a common good. Pizza is a common good that people will buy more often if they have more disposable income. The following chart display the variables used to determine pizza demand. Testing Coefficient of Determination Analysis Using Data Regression Analysis tools on Excel, the following results are used to determine the pizza demand in Annandale and if Domino’s Pizza should go ahead with the decision open the store. Domino’s Pizza Final Analysis to Open the Store The...
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...Pizza Delivery Position Paper “I’m damned if I do, and I’m damned if I don’t,” (proverb). Life is filled with hard choices. In fact, the line between right and wrong action can be so blurred at times, that the morally correct action can truly be a mystery. This is why ethics is so important; because it allows one to sharpen their intellect and be able to discern right action from wrong. However, one piece which even gives ethical reasoning a run for its money, is a decision where both outcomes are, by all estimations, equally as bad. In summation, Domino’s pizza has started a practice with one of its branches which disallows drivers to deliver pizzas to certain bad neighborhoods in their area. As a part of this practice, Domino’s has created a map of its deliver radius and marked areas where it will allow drivers to deliver to and where it won’t allow drivers to deliver to. This policy was first implemented, because many employees were being robbed and murdered in these particular neighborhoods. Eventually certain members of the community, who lived in these “bad” neighborhoods, protested and said that these practices were pronounced acts of racism. Eventually other political groups got involved, such as the American Civil Liberties Union, who criticized this practice because all the targeted neighborhoods were predominantly minority neighborhoods. When first examining this problem, we see that there is one single underlying issue at the heart of the problem, which asks...
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...Class Presentations - Groups will be randomly assigned to one of the three presentation dates. 3-4 groups will present on the first week, and 3-4 groups on the second and third weeks. All WORD Doc. papers will be due, however on the first date, 4/17/14. Each group will have 20 minutes to present their project, with 15 minutes set aside afterwards for Q&A. After each presentation, the class will recommend a grade for each presenting team, based on set criteria. Required Project Outline / Requirements The marketing plan project should be delivered in written WORD format by 4/17/14. The presentation will be made on either 4/17, 4/24 or 5/1, with PPT presentation, and may include any other video or creative content The presentation portion of the project will be worth 10% of your final class grade. C) Recommended Marketing Plan Outline: (FOR COMPETITION AND CLASS) - Guidelines: o WORD Format o Total Document = 1 Page Executive Summary + Strategic Summary Chart + remaining written document + Appendices for support material o Suggested Format: Executive Summary (one-page overview of key highlights of each section of the marketing plan – including core idea/concept) Strategic Summary Chart • One-page and/or one PPT slide • List your key marketing research conclusions (1 sentence) in the left column and the proposed corresponding strategies (1 sentence) in the right column Remaining written section • Should not exceed 10 pages (reco: single-spaced, 12 point...
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