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Donald Trump Rhetoric Essay

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Political strategy and propaganda have varied widely over the past centuries. And indeed, at the center of political planning and public interaction while often unnoticed is rhetoric. Rhetoric if employed properly or improperly can make or break a political campaign and in one case for candidate Donald Trump it is hurting him. Trump has compromised some of his credibility or ethos with potential voters because how can you promote a tax reform for the rich, when you don’t pay taxes yourself? Even if he has paid taxes his refusal to release his tax return has comprised his credibility. Ethos is critical for politicians and Trump, in this case has failed to communicate rhetorically. The term ethos was a term coined by Aristotle to describe the …show more content…
Trump should have started by capitalized on his variation of trickledown economics and to stop playing with American public and release his tax returns. That while it would cost him some voters initially would still maintain a sense of ethos because his credibility would not have been compromised. He cannot play off as the average American because he quite simply isn’t average economically. So if focuses on his expertise as a businessman and entrepreneur he can develop a better ethos. In fact, “Being an expert on the subject matter that a speaker or writer chooses determines his or her ethos” (http://literarydevices.net/ethos/) which is import to remember when considering what to talk to address as a Politian. Trump is an incredibly successful businessman and has the potential to do great things with the Economy but his mistrust at the moment is diluting that fact. Many Americans that pay their way in tax dollars are upset because the idea that Trump hasn’t paid taxes is infuriating. He claims to want to have a tax reform that stops “loopholes” that the upper class takes advantage of. The issue is that he never planned to stop the loopholes that he takes advantage of. That’s why it would have been so important to have maintained ethos from the very beginning of his campaign. Be honest, then credibility will

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