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During his first year as a social studies teacher at Wings Academy in the Bronx, New York City, Charles Best had some powerful experiences that would significantly transform his life as well influence the lives of countless others. Best recounts both the frustration and inspiration of lunchroom conversations with his fellow teachers. He remembers, “there were great ideas for programs and projects that we talked about in the teachers’ lunchroom that could never leave the teachers’ lunchroom”20 due to a lack of resources to implement them. “Funding for the basics was woefully inadequate, and teachers routinely dipped into their pockets to buy even paper and pencils for their students.”21
Best’s brainstorm for DonorsChoose.org emerged during one of these lunch conversations with colleagues. “Best figured there were probably plenty of people who would rather fork over a bit of cash for a specific classroom project than write a check to a traditional charity. So he moved back to his parents’ home to save money and designed the Web site”22 for DonorsChoose.org. To convert the idea from a pipe dream to a viable venture, Best needed the help of his fellow teachers and his students. His students’ volunteered to help start the Web-based organization. To lure his fellow teachers into trying out the organization’s new Web site, Best offered them his mother’s famous pear dessert.23 Best then used his savings to fund these projects anonymously. 24 And DonorsChoose.org has been growing ever since.25
Although there are many reasons for the continual growth of DonorsChoose, three major factors are: stimulating donor interest and securing contributions often repeated contributions from the same donors; arousing staffers’ motivation but doing so in a very cost effective manner; and maintaining uncompromising integrity.

Stimulating Donor Interest and Securing Contributions

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