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Dove Soap

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Submitted By naiad1120425
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Pages 14
Executive Summary
Dove started its journey in 1957 as a soap bar and personal care brand including some hair care products owned by Unilever. Over the last few years, Dove has focused on delivering products that inspire women to enjoy their own beauty and individuality. But Dove, the much-loved brand from Unilever UK sparked a global conversation about real beauty is now starting a different conversation – this time with men. 2010 see’s the launch of its first ever male grooming range – Dove Men+Care, developed to bring greater skin comfort and care to UK men without compromising on performance.
This report is based on an overview of the consumer research process of launching Dove Men+Care a new soap for men in Bangladesh which is the objective of this research. For this research data were collected by primary and secondary sources. We collected secondary data- existing information about Dove from net and for primary research we used two methods qualitative and quantitative. Three depth and two focus interviews were taken from 9 persons as qualitative method and 8 persons were surveyed through questionnaire as quantitative method. The respondents are at the age of 20-40, mostly students and male corporate people, income level 10,000 to 35,000 above. At the time of collecting data we have to go through some limitations like short span of time, ignorance of the respondents and so on. Through this survey we come up with some findings like most of the boys used general soap and buy that from the general store or nearest shop. We also found that as a core benefit of soap most of them like skin care at first then fragrance and price. Another finding of our research is about 50% of the respondents will definitely try Dove Men and 19% say probably which is good sign for the brand. At the end we gave a recommendation based on this survey and research.

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