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Downsizing of the Us Auto Market.

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Downsizing of the US Auto Market.
Automakers will begin reducing production, cutting sales, or preparing for price wars in order to get rid of inventory. This type of downsizing may hurt Big Auto, forcing layoffs and reducing services offered. The consumers will no longer be able to afford expensive cars and would prefer keeping the current car they purchased. Even if the car is not worth the balance owed. Big Drive Auto will no longer carry certain makes or models, which would hurt sales. (Carseek, 2007)
On the other hand, if downsizing affects the sale of cars, Big Drive Auto can look at generating revenue in the other two areas listed. Generating revenue in the other two areas may not show a major increase in sales, but should give a positive growth within the next five years. Downsizing falls in the recession area of the business cycle. The recession phase is a “period of decline in total output, income, and employment.” (McConnell, Brue, & Flynn, 2009).
Americans No Longer Driving
The culture of owning a new vehicle is dropping. Consumers are no longer driving, which decrease sales at car dealerships. Higher gas prices and rising unemployment plays a role in consumers purchasing cars. Evidence of this change can be found in the model below, created by Nate Silver, which reveals a snapshot of a decline in American Driving. This information created from information listed in the Federal Highway Administration, writes Nate Silver. (Esquire, 2009)

Mergers and Acquisitions within the Auto Industry
Looking at the data provided by Big Drive Auto, see chart below. The data reflects the total revenue they receive far outweighs the total cost for the company. This economically would result in expanded production and movement, thus causing growth and competitiveness which would result in mergers and acquisitions (McConnell et al., 2009).
Big Drive’s TR > TC since 1998 Mergers within the Auto Industry are becoming a way for companies to increase market share and accelerate growth within the business. The industry has already been divided into six major alliances so; the auto industry will most likely not include large mergers as in other industries (reportSURE, 2010). Even so, mergers and acquisitions can still happen between the smaller auto manufacturers and retailers.
Companies can come together to increase the competitiveness by allowing each company to retain the individual businesses identity, while at the same time share resources between the two (reportSURE, 2010). By doing so, Big Drive Auto could increase the strength of the business while saving on costs. After the merger, a common supplier base could be put into place along with a common purchasing strategy.
Mergers and Acquisitions fall under Stage Three of the Business Cycle. Stage three is where the business looks into other ventures that would help to increase the company’s profit and the company’s growth within the industry (Manohar, n.d.). During this stage the company’s profit margin begins to stabilize.
Bankruptcy
Bankruptcy in the industry is a result of failure in the market. This occurs when the competitive market system produces incorrect amounts and the resources were not allocated to gain optimal output. Below is a graphical display of the Big Drive Auto’s data since 1998 and it is reflecting the marginal cost (MC), is climbing, thus resulting the increase in variable cost for the company.
Big Drive’s MC equal to AVC

Several auto dealerships are fighting to remain afloat through the economic slump. The vehicle sales took a tumble in December by 36% an enormous fall in 35 years. Sales closed at the end of the year by 18% at 13.2mn units, below BMI forecast of 16% decline by to 13.5mn. Informative data reveals the US brands and other major brands suffered from the slump by decrease of 20%. The companies faced bankruptcy. All companies requested a bailout from the government to continue in the auto industry (Business Environment Ratings, 2009).
If Big Drive Auto wants to remain in the auto industry, the company will implement alternative recommendations to prevent bankruptcy. Research the program Car Allowance Rebate System (CARS). The CARS program offers consumers money for his or her clunker. This is a wonderful opportunity for the company to build revenue sales. The consumers will jump at the idea to receive cash for old unsalvageable vehicle for the chance to use the cash to purchase a new or used vehicle. According to Business Environment Ratings (2009), sales can enhance the company’s by 16%.
Restructure production take a good look at labor and capital productivity to produce output at a lower average cost. Offering consumers a lower cost will increase high demand, output, and economic growth (Tutor2u, n.d.). Going green by 2011 will increase the expectations of fuel efficiency. Big Drive Auto has the opportunity to receive grants for going green as a manufacturer. The new national emission standards and the Department of Energy provide grants for developing fuel-efficient vehicles. The resource of oil will not last opting to go fuel-efficient is a plus for Big Drive Auto. References
Ball, L. (2009). Money, banking, and financial markets. : Worth Publishers.
Business Environment Ratings, (2009). USA Autos Report, 16-18. Business Source Complete database.
Carseek, (2007) Rapid Downsizing of the U.S. Auto Market. Retrieved from http://www.carseek.com/articles/new-car-sales-crash.html
Esquire, (2009) Nate Silver: The End of Car Culture. Retrieved from http://www.esquire.com/features/data/nate-silver-car-culture-stats-0609
Manohar, U., (n.d.) Four Stages of Business Cycle, Retrieved from http://www.buzzle.com/articles/four-stages-of-business-cycle.html
McConnell, C. R., Brue, S. L., & Flynn, S. M. (2009). Economics: Principles, problems, and policies (18th ed.). New York, NY: McGraw Hill/Irwin.
Pugel, T. A. (2009). International Economics (14th ed.). New York, NY: Mc Graw Hill/Irwin. reportSURE, (2010) Automotive Merger and Acquisitions. Retrieved from http://www.reportsure.com/automotive-reports/automotive-mergersacquisitions.aspx
Tutor2u. (n.d.). As a market failure productivity. Retrieved May 31, 2010, from Tutor2u: http://tutor2u.net/economics/revision-notes/as-marketfailure-productivity.html

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