One of the issues in communication theory is the importance of purpose in communicating your ideas. In order to communicate effectively in English speaking culture you need to have purpose. This means that you need to be clear about your reason for communicating and organise the message to achieve your purpose. Usage of communication channels to the best advantage. For example are you communicating via email or more formal written channels, over the telephone, or face to face? And recognise that your non-verbal communication may be contradicting what you are actually saying, and finally give your receivers the opportunity to respond, so that you can see whether they have understood your message. Cross-cultural communication tries to bring together such a relatively unrelated areas and establishment area of communication. Its core is to establish and understand how people from different cultures communicate with each other. Its aim is to produce some guidelines with which people from different cultures can better communicate with each other. The key to effective cross-cultural communication is knowledge. It is essential that people understand the potential problems of cross-cultural communication and make a conscious effort to overcome these problems. And it is important to assume that one’s efforts will not always be successful, and adjust one’s behaviour appropriately. This essay will discuss the importance of the issues and problems concerning the effectiveness of cross-cultural communication with supporting researched information. Firstly there are two types of communications; Verbal and non-verbal communication. Verbal communication consists of face to face communicating for example talking on the phone or talking in a meeting and many more with the receiver of the communication present. Non-verbal communication consists of letters, e-mails and many more with the