How do you know you have validated a research study based on data gathered from primary or secondary sources? Have you been involved with any product test-marketing project? Explain. How did the resulting statistics affect the product’s marketing strategy? How can organizations skew the statistical outcomes of their business research?

When searching for information on a topic, it is important to understand the value of primary, secondary, and tertiary sources.

Primary sources allow researchers to get as close as possible to original ideas, events, and empirical research as possible. Such sources may include creative works, first hand or contemporary accounts of events, and the publication of the results of empirical observations or research.

Secondary sources analyze, review, or summarize information in primary resources or other secondary resources. Even sources presenting facts or descriptions about events are secondary unless they are based on direct participation or observation. Moreover, secondary sources often rely on other secondary sources and standard disciplinary methods to reach results, and they provide the principle sources of analysis about primary sources.

Tertiary sources provide overviews of topics by synthesizing information gathered from other resources. Tertiary resources often provide data in a convenient form or provide information with context by which to interpret it.

The distinctions between primary, secondary, and tertiary sources can be ambiguous. An individual document may be a primary source in one context and a secondary source in another. Encyclopedias are typically considered tertiary sources, but a study of how encyclopedias have changed on the Internet would use them as primary sources. Time is a defining element.

While these definitions are clear, the lines begin to blur in the different discipline areas.