INDIAN INSTITUTE OF MANAGEMENT, AHMEDABAD

For requirements of the course
Written Analysis and Communication - I (2011-13)

Dr. Narendran’s Dilemma

Submitted to:
Name of instructor: Prof Asha Kaul
Name of Academic Associate: Shilpa Sawant

Submitted by:
S.G.Shrinivas
Section A

Date of Submission: 2nd July 2011 LETTER OF TRANSMITTAL

From
S G Shrinivas,
Student,
WIMWI

To
Dr. Narendran
Director,
Indian Medicine (Siddha) College
Chennai

Respected Sir,
Subject: Dr. Ramkumar’s request to IMC to apply for a patent
This is with reference to the earlier interactions between us regarding Dr. Ramkumar’s research. Please find along with my report on the same, consisting of an analysis of the situation, the various options available to you and my evaluation of the options.
My recommendation would be to go ahead with the patent, by selling it to a third party for a one-time licensing fee.
Regards
S G Shrinivas EXECUTIVE SUMMARY

Dr. Ramkumar wants to apply for a patent for his research on a cost-effective Siddha product for coronary atherosclerosis. A decision, whether to go ahead with the request, will have to be made, as this could have long standing implications for both Siddha and the institute.
Among the options available for patenting the product - One-time licensing fee or leaving the manufacturing to a pharmaceutical unit or selling it on a royalty basis - the first option seems to be the most beneficial, on the basis of evaluation on the IMC Mandate, revenues and the future role to be played by IMC.
Word Count: 102 words CONTENTS
S.No. Topic Page No.
1. Situation Analysis 5
2. Problem Statement 6
3. Options 6
4. Criteria For Evaluation 6
5. Evaluation Of Options 7
6. Recommendation 8
7. Action Plan 9
8. Exhibit 10