Company Project—part 2
Dr. Pepper
Select one firm of: J.M Smucker, Campbell’s Soup, Dr.Pepper Snapple Group, and Snyder’s-Lance for this assignment. Use the most recent annual financial statements (provided below).
For Smuckers and Dr. Pepper you need to use the December 2015 financial statements. You probably used the 2014 financial statements in part 1 but now that the 2015 statements are available you need to use those since forecasts need to be for a future year and the 2015 numbers are available.
You are also welcome to use other information about the firm.
Hand in copies of the parts of the financial statements and other information that you use to do the assignment.
For each part of the project, list which firm you used at the top of the first page.
It is critical in this and subsequent projects that you show your steps so that we can follow the steps and assign partial credit.
Remember you are not allowed to work with other people on the project. This part of the project is the first of two parts related to projecting the financial statements for the firm for next year. Project 3 will build on the work you do in this part so keep a copy of this assignment so you have the numbers necessary for part 3.

1. Project revenues for the next year. For this and questions 2, 3 and 4 provide an answer in dollars. Discuss how you came up with your forecast of revenues. Do not simply assume that revenues grow at the same rate as this year unless you discuss reasons why you expect no change in the growth rate of revenues. As part of your answer discuss 1) the firm’s business model (such as what they sell and how) and 2) at least three factors that may affect revenue growth. For a retailer or restaurant you should discuss the role of comparable store sales growth and the number of retail locations in revenue growth.
- Dr. Pepper is a