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Reading and analysing Nestle case plus doing a draft write-up: * Page 564: Nestle has been very successful and is in the “Food & Beverage” industry. Many of their products have reached maturity and this is a big challenge for Nestle. * Page 565: Nestle is facing intensive competition nationally and regionally. Nestle’s global competitors are Kraft, Masterfoods and Unilever.
Nestle went through mergers with massive investments that has affected Nestle operational efficiency. Nestle ‘s organic growth is also in the mature markets therefore Nestle needs to strength its innovative capabilities in order to be more competitive in the organic mature market.
Nestle program called “operational excellence in 2007 where Nestle’s key objectives are to improve supply chain productivity, optimise planning, eliminate overheads and reduce product complexity” {Raisch & Ferlic, 2006}

* Page 566: The are new opportunities for Nestle in the area of wellness and nutritional product market segment. Brabeck the Chief Executive Officer (CEO) aimed at two main strategic goals that is developing nutrition and wellness as a value added feature and reinforcing Nestle’s leading position as specialised nutritional products.

* Page 567:

* Page 568: * Page 569: * What do you make out from the info given in page 571: * What do you make out from the info given in Page 572: * What do you make out from the info given in Page 573: * What do you make out from the info given in Page 574: * What do you make out from the info given in Page 575: * What do you make out from the info given in Page 576: * What do you make out from the info given in Page 577:

References:

Raisch, S and Ferlic, F 2006. Nestle: Sustaining growth in mature markets; cited in Hanson, Hitt, Ireland & Hoskisson, 2011 as Case 13 in Strategic Management:Competitiveness and Globalisation, Asia Pacific 4th edition, Australia, Cengage Learning.

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