Draper uses the rhetorical device of pathos, involving an emotional appeal to the product he is trying to sell: The Carousel. His entire speech reminisces over how technology can be used as a type of metaphorical “time machine”. He elaborates by showing pictures of his wife when she was pregnant and another of his children around what seems like the ages of four and seven. He continues by saying, “it allows you to go backward [and] forward”. Restating his last statement of the “time machine.”
Pathos is not only shown by the topic he is talking about, it is also shown by the tone of his voice. As he speaks, his voice gets slower and deeper with more pauses as if he is in every single moment captured by his product making the scene even more