...Enterprise Rent-A-Car has been given the opportunity to excel and further dominate its industry. With the continually expanding market and need for this service a window has presented itself for Enterprise. Using information provided and in -depth marketing knowledge a line of action will be provided that will allow Enterprise to reach its goals. Problem Statement In order to continue to grow and prosper while staying true to their corporate culture Enterprise Rent-A-Car needs to focus on recruiting and retaining promising college graduates and optimizing its marketing strategy to gain the most possible advantage. However this must all be achieved in spite of college student’s lack of knowledge and awareness of the opportunities that Enterprise provide, that the rental car market is still rapidly evolving, making it very volatile and prone to changes and the emerging as well as established competition. Environmental Analysis To best organize the environmental analysis the method SWOT will be used. Identifying the strengths, weaknesses, opportunities and threats will give a good understanding the conditions that Enterprise is restricted by. Strengths * Established * Large Market Share * Recognized Brand * Necessity of Service * Strong Reward System * Effective Culture | Weaknesses * Ineffective Advertising * College Graduates Unaware of Opportunities | Opportunities * Growing Market | Threats * Competition | Enterprise Rent-A-Car has a number of...
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...My Dream Car My dream car that I built was the SL63 AMG Roadster with an exterior color mars red and black interior with silver trim. The tire hubcaps were all black. If I am going to dream, I might as well dream big! I added many different options to the base package including customized colors to the exterior/interior, drivers assistant package, AMG performance package, Mbrace package (includes many different features such as remote locks, roadside assistance, mobile apps, ect), as well as a vehicle cover and cargo tray area. The base package for this vehicle costs $147,300. After adding all the accessories and features the total came to $177,178. The difference between the standard and customized price would be $29,878. This also included the delivery fee of $925. I think there would be way too many combinations to count. The tool on the Mercedes Benz website is tailored to the individual to create their own unique vehicle that meets their own individual needs. Even when making the choice simpler, there are over 50 different variety of vehicles you could create. According to a web article wrote by Mahmud, A. (2011) “Mercedes Benz marketing strategy was focused on comfort, stability, security, and ambiance in their models due to stiff competition in the car global market.” Their order winner is luxury and/ or performance. They are not interested in building something fast or powerful, but something that engineer automobiles that combine the many facets of performance...
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...Soft Honey Bun Bahan-bahannye: * 250gram tepung roti * 1 1/2 sudu kecil yis * 2 sudu besar marjerin/butter/shortening * 1 sudu besar susu tepung * 2 sudu besar madu * 150ml susu segar atau air suam * 2 sudu besar water roux * 1/2 sudu kecil garam Water Roux ros buat separuh adunan dari resepi asal. * 25 gram tepung gandum * 125 ml air Cara -caranya: 1) Masukan semua bahan di dalam periuk dan kacau sehingga pekat dengan menggunakan api perlahan setelah pekat angkat dan sejukkan sebelum digunakan, ( bahagi dua kuantiti water roux tadi, dan boleh digunakan utk 2 adunan roti) Cara-Caranya ( Jika Menggunakan Tangan)- Doh Roti 1. Satukan tepung roti ,marjerin dan garam di dalam bekas adunan dan buat lubang ditengah. 2. Kemudian masukkan susu segar, madu, water roux, di dalam tepung dan uli rata hingga menjadi doh. Pastikan doh lembut dan elastik, kemudian letak didalam bekas dan tutup dengan plastik wrap. Perap 45 minit hingga doh menjadi dua kali ganda. Cara lain: 1.Masukkan semua bahan ke dalam breadmaker, pilih menu dough dan tunggu sampai siap. 2. Keluarkan doh, tumbuk untuk membuang udara. Uli 5 minit, kemudian bahagi doh pada 12 bahagian kecil dan letakkan dalam acuan petak dan biarkan naik dua kali ganda lebih kurang 45 minit hingga satu jam. 3. Bakar dalam oven pada suhu 180C ke 170C selama 22 – 25 minit. Gliss mentega pada permukaan roti sejurus dikeluarkan dari oven dan sejukkan atas redai, Simpan roti...
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...My dream car When most people think about their dream car, they fantasize and dream cars such as a Lamborghini, Bugatti, Maybach Exelero, Porsche, Lykan Hypersport, Ferrari, Mercedes Benz, Aston Martin One-77, etc. However, some people like to keep it simple. I am one of those people. I do not dream about over the line expensive cars, I dream about a car that fits both my current and future needs as well as what’s best for the planet. My dream car is a Smart fortwo Brabus. This is my dream car because for eight reasons. Those reasons include style, high gas mileage, maneuvers well, the comfortable feeling, easy to clean, I don't have to take someone who I don't want in my car, the storage compartment in the back and technology. I have a car which is named Chevrolet Geo-Metro which was introduced in 1992. It is not a car many teens who be happy to say they own. I have seen many different cars but this car is something different. This car has an engine of 3-Cyl, 1.0 Liter with the 55-79 horsepower and 58-75 lb. of torque. This Geo-Metro has some smooth features in it such as the hard roof, seatbelts that are connected to the windows and its unique shape which gives an edgy look. In addition, the Chevrolet Geo-Metro has manual gears in it. It can catch the speed of 55 mph in a matter of seconds. The fastest car ever right? I know that maybe slow to others. But nowadays there are faster and bigger cars than the Geo-Metro. I have a dream of having a Smart fortwo Brabus...
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...My Dream Car My dream car is made by Ferrari. Ferrari has always been a symbol of speed and prestige as well as elegance. It has even been described as a ‘passion on wheels’. Owning a Ferrari means that you have arrived in style. Only the very rich can even dream of owning a Ferrari. The Ferrari motorcar company is the brainchild of Enzo Ferrari, an Italian who started his career as a small carmaker. The 125 Sport was the first ever Ferrari motorcar. Enzo Ferrari did not intend to build road cars, when he formed the Scuderia Ferrari in 1929. After World War I, Ferrari became a driver on the Alfa-Romeo team. Following a victory at Ravenna, the family of Francesco Baracca, presented him with a small charred plaque. Baracca had died in combat and the plaque was one of the parts of the Ferrari emblem. The Ferrari emblem with a yellow shield with a black horse in the middle is recognized across the world of automobile fanatics. This prancing horse became the symbol of Ferrari and it appeared on all the cars he drove. Ferrari automobiles have been featured in many films and television shows. The Ferrari 250 was in the 1986 movie Ferris Bueller’s Day Off driven by Matthew Broderick, the Ferrari 512 driven by Steven McQueen was in the 1971 film Le Mans, the Ferrari Mondial was in 1985 movie Weird Science driven by John Hughes, the Ferrari Daytona appeared in the Miami Vice television shows, driven by Don Johnson, and a replica of the Ferrari F430 was used in the Pixar movie Cars. ...
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...2008 GO ON TO THE NEXT PAGE I SECTION II Answer TWO questions in this section. RELATIONS, FUNCTIONS AND GRAPHS Page l0 ( lmark) ( 2 marks) ( lmark ) ( 2 marks) ( 2 marks) 9. (a) Simplify (i) * * (ii) t'xt+)f 35 oibi*J"ut. If"flr) = ?-x- 3, find the value of (i) fl2) (ii) ,f-t(o) (iii) f-'f(z) f o) (c) The temperature, K, of a liquid t minutes after heating is given in the table belowt (time in minutes) 0 10 20 30 40 50 60 K (Temp. in "C) 84 6l 4D 29 27 26 25 Using a scale of 2 cm to represent 10 giggkon the horizontal axis and a scale of 2 crn to represent l0 degrees on the vertical axis, construct atemperature-time graph to show how the liquid cools in the 60 minute interval' Draw a smooth curve through all the plotted points. Use your graph to estimate ( 4 marks) a) the temperature of the liquid after 15 minutes b) rhe rate of cooling of the liquid at t = 3o minutes. ( 3 marks) Total 15 marks (i) (ii) o1234a20F 2008 GO ON TO TIIE NEXT PAGE .- \ 10. Page 11 (a) Solve the following pair of equations forx and y: y + 4x=27 ry + x=40 ( 6marks) (b) The shaded area in the diagram below shows the solution of a set of inequalities in .r and y. The variable x represents the number of boys in a cricket club and y represents the number of girls in the cricket club. 20 J= + x+tZ Use the graph above to answer the questions which follow. (i) State, using arguments based on the graph, whether the cricket club can have as members: a)...
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...“Analysis dreaming according to the dream activation synthesis theory” The activation-synthesis theory explains us that the messages of dreams are not a meaning. They are only processing of brain system when we sleep. The chemicals in the brain transmit message from one nerve cell to another. This electrical energy randomly stimulates memories found in various area of the brain. Also, we have a need to make sense of our world and even while asleep. The brain takes these chaotic memories and creates a logical story line. This theory best explains my dream which I will describe as follows. In my dream, I met giant cockroaches which were taller than I was. I felt very scared because they were very big and they tried to attack me. I ran fast but I could not escape since there were many of them. Then I woke up with a start. On another day, I dreamed that I was driving on the road skillfully and quickly. While I drove past many cars from left to right and right to left, I felt very proud of my driving skill. Therefore, I will show the relation between real life and dream. In the first case, I had seen a cockroach while taking a shower before going to bed. It ran to my leg, and I very do not like them. That represents my concerns about cockroaches and I clearly remember according to the activation synthesis theory. The second dream happened when I was young. I wanted to be a sports car driver in that time because I thought it was very smart. Also at that time, I think about them...
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...bath. What!? These are the kind of silly and seemingly unexplainable instances that occur in our unconscious sleep every night when we go to bed. Contrary to what you may think, these ridiculous dreams that almost resemble cartoons more than real life, do actually have a significant impact on our emotional state, and for the most part are based on our own anxieties, desires, and memories. In this essay I’m going to attempt to analyze a current dream I’ve had and interpret the meaning and origin of this dream using the sources available to me. I’m standing on a steep grass hill, looking out over a shallow and narrow valley that appears to have been cut of the landscape like a spoon would do to a tub of ice cream. Inside this crevice is a highway I’ve never seen before, with cars zooming down the road at high speeds. Above the highway is an overpassing bridge with more fast and noisy cars. On the opposite side of this speedway that I’m standing along is my beloved dog, who I’ve raised since he was six weeks old. He’s going into traffic and I’m scrambling to get to him on the other side of this speedway, but there’s too many cars coming for me to get across. Just before it seems my dog is going to become road kill, or I’m going to be flattened trying to save him, I either woke up or the dream stopped and switched to something else. So what does this mean? Sigmund Freud, who was a pioneer for...
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...things, belongings and experiences. This desire for money paralyses them in that they can’t do anything to achieve their dreams. So even though Milkman and Guitar’s financial situation in their childhood is different, their longing to be rich and have money is equally strong, leaving them paralyzed. However, Milkman is able to escape the stillness in his life and does more than just “yearn”, he works towards achieving his dreams. Growing up Milkman and Guitar develop a different view on money because of their families wealth. In his childhood, Milkman had everything he wanted and grew up being the center of attention. As his family is driving down Not Doctor Street the reaction of the neighbors is described as, “In 1936 there were very few among them who lived as well as Macon Dead. Others watched the family gliding by with a tiny bit of jealousy and a whole lot of amusement…” (Morrison 32). The author is showing a picture in which Milkman and his family are better than everyone else, especially better than most black people. They live a life which is unknown to their community. They are different, special and have everything they need and want. The words “jealousy” and “amusement” show the feelings that others had towards them but “respect” is not one of them. Everybody watches from a distance wishing they could be driving the Green Packard. The movement of the car, which is described as “gliding”,...
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...Pursuit of Happiness Happiness is a word that is known for its insightful meaning. It is something that everyone wishes for and hopes would happen to them at one point in their lives. I am also a person strives and dreams for this picture of perfection. In my imagination I find happiness as waking up in the morning and getting into my dream car and driving to work at a big successful company. I would picture myself dressed in formal attire wearing an expensive tie and a crisply ironed suit while also getting bonuses every single year. Once I can see picture myself in my dream world, I strive each and every day to work towards that dream goal. I believe that once I reach the highest point of success that is when I will truly believe that I am happy. When I was younger and I dreamed of these goals, but because of my age the best thing I could do at the moment is to fulfill my task as a student and achieve the highest point of educational success. Although I tried to be a straight A student, my success was mediocre. In order to continue to reach my goal I went to extra tutoring hours so that I would be able to improve in the subjects that I was struggling with. With the help from a close friend, I was able to meet with a professor who had plans of opening his own Mathematics Institute. The professor asked me to help around the office and in exchange he would tutor me without any charge. When I went back to school my friends were very surprised with my improvement, they wanted...
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...A dream is an idea or vision that is created in your imagination and that is not real. If a dream is just a figment of the imagination then there is no way that an American’s dream for ones’s life can be surreal, right? Nowadays, being a stay at home parent is a phantom of the mind, money is peoples’ happiness, and unemployment is becoming more and more prevalent. Dreaming about the way one wants their life to be one day is simply just a dream. At sometime in a person’s life everyone dreams of being a stay at home parent: taking care of the kids, having the house cleaned, and dinner cooked on the table when their significant other gets home from a long day at work. Being a stay at home parent is not as common as it use to be. If an American...
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...Most people don’t understand the meaning of dream catchers or even what they are, but they should learn because they are very powerful and important in Native American culture, particularly the Ojibwe people. In order to better understand dream catchers we need to know the origins of them, the proper way to use them, and the sacred materials used to make them. The dream catcher has been a part of the Native American culture for many generations but it wasn't always important until the Anishnabe people were being tormented by nightmares and couldn't handle it anymore. The medicine people and elders tried to find different ways to get rid of the nightmares but nothing seemed to work. After getting so tired of the nightmares they decided to have a meeting with all the people of the tribe to get everyone's ideas on how to fix...
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...mile a minute. Five minutes after this dream about half of its content is forgotten and in 10 minutes 90% of it is gone. According to the New York time study done on October 20, 2013 by Gary Matter you spend about 6 years of your life dreaming. That’s more then 2100 days spent in a different realm. So today, lets look at how dreams really do occur, the part of your sleep cycle that dreams occur in and lastly different types of dreams. Transition: So where do dreams really start? Body I. REM Sleep A. Rapid eye movement sleep, the part of your sleep cycle charactized by rapid and random eye movement B. Occurs in the cycle for about 90-120 minutes throughout the night 1. REM sleep dominates the latter half of the sleep cycle 2. Five minutes after you wake up half of your dream is forgotten and 10 minutes 90% of it is gone. C. The eye movements may relate to internal visual images of the dreams that occurs during this stage of sleep 3. Associated with the brain wave spikes in the regions of the brain that is involved with vision 4. Studies have shown that your brain waves are more active when you are dreaming than when we are awake. D. Majority of dreams happen in the REM Sleep 5. the most memorable and vivid dreams 6. muscular atonia that accompanies the protection of us from self-damage which could occur while physically acting out these vivid dreams E. Stage 5 - REM - breathing...
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...Dare To Dream The beauty of dreaming is amazing, it can take you anywhere in reality. What I dream of is a goal to be set, it is a journey to be taken. When I dream, I force myself to take the challenge and walk into unknown grounds to bring everything I dream into a reality. Some of these day time dreams would come to reality, like the time I dreamed of becoming good in math, but some dreams are not meant to be and other could be way to far from our hands. Some when realized fulfill you of happiness and you just want to live in that moment. I believe that dreams are like a treasure to be search for and discovered. The first time I found myself chasing my dreams was when I was in the fifth grade. It all started by the middle of the last semester, we were learning long division, but my background in math was really bad. I was lucky to know how to add. I was never a good student, but it was difficult for me to concentrate and pay attention. During class I would picture myself being the best in every subject, especially math. I desired that dream to be true more than anything, so I decided to bring it to life. First I tried to concentrate, but it was difficult. Months passed and I kept struggling with long divisions. One day I was trying to solve a long division for my homework, I started to analyze the equation and ask myself questions about it, then I discovered how to solve them. At the end of the year I was awarded a diploma for my achievement in math. Ever since, I...
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... “The American Dream” concept started many centuries ago. When foreigners came to America, the land of hope and opportunity, they all got settled in. Some earned a lot of money and some went from poor foreigner to poor American. In America there is so much inequality when it comes to rich versus poor. That is why America is the only land where it’s possible to have an “American Dream” concept. Take for instance here in Denmark. Whether we like it or not the society won’t allow people to stand out because of the Jantelov. According to The American Dream, anything is possible if you put your very heart and soul into it. The idealistic vision of the American Dream also assumes that people are not discriminated against on the basis of race, religion, gender, and national origin. Take for instance Arnold Schwarzenegger. As a boy he dreamt about being big in the way that people would listen to hear what he had to say. He also dreamed about being an American. All he knew was that America was a wonderful country. He was a young, poor Austrian man when he came to America. He dreamt about being the best in the world at bodybuilding, and after 5 years of hard work, he became Mr. Universe, the best built man in the world. He took business classes in economics, accounting and math. How does one achieve the American Dream? The answer undoubtedly depends upon one’s definition of the Dream, and there are many from which to choose. People’s visions of the American Dream have changed over...
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