The Pillow Pet Dream Lites is a pillow and a night light that turns a child's room into a starry sky instantly. Simply by pressing the button it projects stars on your ceiling and walls. It creates a calm and amazing environment that helps children who are afraid of the dark and ease them into a restful sleep. The pillow bet comes with a 20 minute timer, so the light would not be on all night, for any concerned parents who think about how many batteries it will go through. It runs on 3 AAA batteries and is approximately 11" in size. It folds up into a pet or opens to lie flat, like a pillow. All the Dreamlites come with 4 light options: blue, amber, green, and a transition option with it changing every 4 seconds within those three colors. The face of the particular pet is also projected along with the stars. For this product, there will be a dual audience; the parent and their children. This product would be for younger children, maybe 10 years old and younger. Mostly this product would be perfect for a child who are afraid of the dark and can confide in the Pillow Pet to keep it lite. But, of course, the target audience would be the parents of these children as well. The parents will feel comfortable with buying the Pillow Pet to comfort their child.
The most important value for this product is that it helps and calms children being both a pillow and a night light. It is not like any other nightlight where it can light up the room with beautiful colors and designs, but it can also serve as a stuffed animal where the children can hold and wrap their arms around it. The value to parents would be to get some peace and quiet, and not be frequently wakened up because their child is afraid of the dark and keeps waking up. With the Pillow Pet the child will be able to sleep comfortably in their own bed. Imagine just putting your child to bed and you leave to your bed happy because you have an early business meeting that will be essential for your company to succeed. But, just as soon as you are laying down to sleep, you hear your child scream for help and you run to them and they are crying because they are afraid of the dark. Emotionally a parent will feel distressed and helpless because the only thing they can do to soothe their child is to sleep with them. In which, when the morning comes they will be restless from the tossing and turning during the night to feel comfortable. The parent looks for a solution, and they find the Pillow Pet Dream Lites. Now, with the Pillow Pet the needs of the parent are met in finding something to calm their child when going to sleep and turning off the lights. Emotionally the demographic is receiving not just a Pillow Pet in which the child will find comfort in, but the parent will receive help in calming and keeping their child in their bed by gaining the confidence to sleep on their own. The children gain comfort and confidence with the Dreamlite to sleep by themselves with the colorful lights brightening the room and lighting up pictures of soothing stars chasing the darkness away. Then, the parent will gain confidence in their child sleeping throughout the night. Leaving the parent with enough time to catch up on sleep and wake up prepared for what the day has for them!