The Bag of Dreams campaign started as a vision developed by the business communication class of Cebu’s Ateneo Graduate School of Business and inspired by Professor Teresa Maria A. Custodio. At first the project seemed daunting, since the class was given no more than a month and a half to develop, organize, and implement the project. Ultimately we bonded together, elected two leaders and later on broke the class in to sub groups and assigned group heads for tasks that fit their skill sets. As a class, we decided education as our advocacy and voted to target the basic facility we can give students to jump-start their school year. Most organizations donate books and classrooms. We realized that without the basic materials needed to study, students wont go to school at all. We then went in to research as to what materials were needed by students, and found the exact mix students needed to perform. We selected the San Roque Elementary School in Talisay City, Cebu as our beneficiary because it had the right amount of students enrolled and came highly recommended by the education superintendent. We then went in to deeper investigation and found that the school was in much need of help. This further inspired us to perform better. What started as a difficult task slowly and surely became something we would do anything to achieve. And with only a month to organize and prepare, the bag of dreams campaign felt like a dream to accomplish.
A month later and what seemed like a dream to accomplish became a campaign that was a dream to do. We wanted to use our business communications skills that we were learning in class to affect change in our society. We had a press conference and meetings with private companies and local government units to talk to them about our campaign. They saw the passion that we had for this campaign so we were able to receive donations from them. We