...– Dartmouth MGT 650 Spring 2014 Research Paper on DreamWorks Animation SKG (DWA) Submitted by: Hardik Ranpara Company Background: DreamWorks Studios SKG is a motion picture company, which was founded by Steven Spielberg, Jeffrey Katzenberg, and David Geffen on 12th October 1994. The suffix ‘SKG’ is the initials of the three founders. At the time of foundation, Jeffrey Katzenberg, not long ago, had resigned from Walt Disney Animation Studios. Currently, the company is partnered by Steven Spielberg, Stacey Snider and The Reliance Anil Dhirubhai Ambani Group. The first movie released by DreamWorks was ‘The Peacemaker’ in September 1997 and the first animated movie released was ‘Antz’ in 1998, and also ‘The Prince of Egypt’ in same year. (Our History, 2010). Both the movies were made using ‘Computer-Generated Imagery’ (CGI) technology along with traditional animation techniques. Because of great success of CGI movies, DreamWorks SKG created new division named DreamWorks Animation in year 2000. It would produce both kind of animated feature films. In year 2001, Shrek went on to win first Academy Award for Best Animated Feature Film. After success of Shrek, Shrek 2 and Shark Tale was release in year 2004. DreamWorks Animation was the first studio to produce two CG movies in one year. (DreamWorks Animation, May 3, 2014.) With immense success, the animation division was turned into different publicly traded company named DreamWorks Animation (DWA) and was incorporated...
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...DreamWorks Animation Staffing Manual: A comprehensive guide for the staffing of an Animator. Dream Team: E00338839, E00297691, E00330974, E00445544, E00348316 East Tennessee State University Author Note This paper was prepared for Planning and Staffing – Management 4560, taught by Dr. Karen Ann Tarnoff. Abstract This staffing manual covers the staffing process of an Animator within the organization. The company’s profile, which includes the mission statement and financial information are also outlined in the manual, along with a Legal Compliance guide. Table of Contents Sections Page Company Profile………………………………………………………………………4-8 Job-Specific Information………………………………………………………………9-16 Staffing Models and Strategy………………………………………………………….17-21 Legal Compliance……………………………………………………………………...22-27 Human Resource Planning…………………………………………………………….28-37 Job Analysis and Rewards…………………………………………………………….38-47 External Recruitment………………………………………………………………….48-54 Internal Recruitment…………………………………………………………………..55-60 Internal / External Selection………………………………………………………….61-76 Decision Making……………………………………………………………………...77-83 Final Match…………………………………………………………………………...84-90 References…………………………………………………………………………….91-93 Annotated Bibliography………………………………………………………………94-95 Appendix A: Background Check..................................................................................96 Appendix B: Reference Check........................................................
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...Grade Received - "A-" Marketing plans are tools used by managers to guide the process of marketing. They contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed. Marketers must learn to do solid research in support of upcoming projects. The Unit 1 Individual Project is a research paper and should address the following: Provide a quick definition of marketing plans using your text. Include the following: Using an article from the library’s full-text databases, discuss an example of how a marketing plan helped make a product or service successful. On the other hand (using an article from the library’s full-text databases), discuss an example of how decisions in a marketing plan led to failure. Analyze what was different in the 2 examples. Abstract With marketing management, the marketing plan is one of the key factors to the success or failure of any type of product. This paper will define what a market plan is and give examples of how marketing plans has helped make a product or service successful and how they market plan has become a failure. This paper will also provide a quick overview of why some movies are considered a failure and extrapolate what could have gone wrong in the studio's plan with regard to forecasting demand for the project. Marketing Plan Successes and Failures Introduction Planning to market a product and how the plan is written can make or break...
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...Title: The expression of emotion through the pupils of animated character Statement: A research paper submitted in partial fulfillment of the requirements for the degree of Bachelor of Arts Author: Sam Watterson Qualification: Honours degree in Design for Interactive Media School: UWIC School of Art and Design College: University of Wales Institute Cardiff Submission Date:12/05/05 Declaration: I hereby declare that this research paper entitled, ‘The expression of emotion through the pupils of animated character’, is entirely of my own work and has never been submitted nor is it currently being submitted for any other degree. Date: Candidate: Date: Director of studies: Abstract The aim of this paper is to explore the concept of animating characters with realistic pupils. Meaning, pupils which change according to focus, light levels, level of concentration, like and dislike, along with touch and pain. Expressive pupils already exist in animation, through this research I attempt to extend upon the current level of pupil expression. An analysis is carried out on existing animated characters, looking at character expression, and how the type of animation effects the level of realism and eye expression. To gather this information I used questionnaires aimed at viewers, character animators and also used animation guide books for reference. The main aim being to understand...
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...The largest operating segment of the Walt Disney company was the media network segment. Which contributed to about 23.6 billion dollars in 2016. The Walt disney company is the world’s largest mixture of media entertainment and produces a large number of movies and television shows. Walt Disney Studios produces films through imprints Walt Disney Pictures, Disney Animation, and Pixar, and its Marvel Entertainment is a top comic book publisher and film producer. In this field, Disney’s top competitors are News Corporation, Time Warner, Dreamworks Animation and Viacom. This market structure is an Oligopoly. This means that there is a limited number of sellers, and the Walt Disney Company’s actions significantly affect the market. Disney is what you would consider a price maker in this market and can both raise and lower the market prices by their actions. Oligopoly is a market structure in which the number of sellers is small. It requires strategic thinking, unlike perfect competition, monopoly and monopolistic competition. Under oligopoly, Walt Disney Company is big enough to affect the market. The Company must respond to it's rivals’ choices, but it's rivals are responding to your choices as well. In a oligopoly markets there is tension between cooperation and self-interest....
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...repressed sexual desires for the safety of societies (Freud, 1950; 1973; 2003; 2005; 2006; Storey, 2012). According to Freud, living in community means humans abandoning their sexual instincts in order to coexist with others (Freud, 1973). Freud’s major contribution to psychology is the understanding of the unconscious as a place, in the human psyche, where repress desires exist and can only be fitfully repressed (Freud, 1973; 2003; 2005; 2006). Through the lens of Sigmund Freud, his work on Psychoanalysis (1973), The Dreamwork (2006), Totem and Taboo (1950), Civilization and Its Discontents (2005), and The Uncanny (2003); this paper will describe the foundations of the unconscious and how...
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...WINTER 2015 5. Midterm Paper The paper is to be completed by Week 6 (Wednesday, February 11 at 11:59 PM). You will write a research-driven paper on an independent entertainment company outside of the major entertainment companies discussed in class. You need to have your choice of company approved by the instructor prior to writing the paper by Week 2. Please submit your company to the TA who will compile a list. Some non-traditional entertainment companies you may want to consider: Twitter, Relativity, Lionsgate, AMC, Starz, DreamWorks Animation, MRC, Legendary, MGM, a major MCN (Awesomeness TV, Fullscreen, Machinima, Maker), WME, Scooter Braun Projects, or another professor approved independent media company. Topics should include Historical Background, Principals Involved, Content, Business Models and Revenue Structure. This is your opportunity to write about a company you’re passionate about, other than the major media companies. The paper will be 5 to 7 pages (double-spaced, 12 font, 1” margins) plus notes/bibliography. Midterm paper is due Wednesday, February 11, 2015, no later than 11:59 pm on Turnitin. 6. Final Paper: Now that you have learned the landscape of the current media & entertainment industries, for your final paper you will be asked to predict how the market will evolve in the medium term (3-5 years) and discuss Disruption, Development, Integration, new business models, and what the structural movements could be in the value chain. Your paper should present a clear...
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...MMPBL 550 Problem Solution: Best Snacks Inc. Best Snacks Inc. have held the number one or two position in the snack arena giving exceptional and secure investments for their investors. In the past two years, sales have dropped drastically, the market shares have decreased and stock prices were spiraling down. The Vice President of Organizational Development, Sabrina McKay is a valuable asset with exceptional expertise that involves several organizational development initiatives. However, due to the harshness of Best Snack’s situation, the company is forced to evaluate the likes and dislikes of their constituents in order to compete with success. This paper will address Best Snack’s circumstance in a manner of resolving issues and realizing future opportunities, engaging stakeholders throughout the process to ensure success, and implementing a strategic plan involving new innovative ways and creativity as a vital part of the company’s culture. Describe the Situation Issue and Opportunity Identification The snack food industries over the past number of years have come to understand how this increasing commodity has broadened its horizon in this changing arena. In order to create a constant firm stand in this industry, Best Snacks will have to address the issues of the declining in sales, market share decreases, stock prices taking a dive, the jeopardy of losing its long-term popular place in the snack market and lack of innovation or creativity. Best Snacks has the...
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...Abstract During the last two decades the changing face of home entertainment has been driven by several firms. However, none have been as influential as Netflix, building a service from the ground up that supports millions of different viewing opportunities for its subscribers in a variety of markets. Netflix however is not immune to rapidly changing marketplace in which it shares strong competitive competition. Multiple companies including; Apple, Amazon, Hulu, RedBox and others bring new options to the table for the consumer and place Netflix in the carious position to continuously rethink and develop its marketing strategies if it wishes to stay on top of the competition. This paper looks at several areas surrounding Netflix current market strategy and how it will likely fair against its competition moving forward. Along with looking at the current market strategy of the company focus will also be paid to Netflix’s past failures and success and the potential for continued success in the future. Keywords: Competition, Competitive Advantage, Marketing Strategy Netflix Case Study In 1998, Netflix CEO Reed Hasting, along with software executive Marc Randolph officially opened Netflix for business. Hasting and Randolph realized the potential opportunity and perceived growth that the DVD market would have on the US entertainment sector. Further they were able to capitalize on DVD’s smaller size, in comparison to VHS, and developed an approach to deliver the new entertainment...
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...The average amount a human will sleep in their lifetime is 229,961 hours. Part of those 229,961 hours sleeping is spent dreaming. What are dreams? This question has fascinated the human race throughout history. From the Ancient Greeks and Romans, to Sigmund Freud in the late 1800’s, till now, people have queried what the mystical stories that play out in the sleeping mind are and why we have them. The Sumerians in Mesopotamia left evidence of dreams dating back to 3100 BC. According to these stories, gods and kings, like the 7th century BC scholar-king Assurbanipal, paid close attention to dreams. In his archive of clay tablets, some accounts of the story of the legendary king Gilgamesh were found (Seligman). The Mesopotamians believed that the soul, or some part of it, moves out from the body of the sleeping person and actually visits the places and people the dreamer sees in their sleep. Sometimes the god of dreams is said to carry the dreamer. Babylonians and Assyrians divided dreams into "good," which were sent by the gods, and "bad," sent by demons. They also believed that their dreams were omens and prophecies. In ancient Egypt, as far back as 2000 BC, the Egyptians wrote down their dreams on papyrus. People with vivid and significant dreams were thought blessed and were considered special. Ancient Egyptians believed that dreams were like oracles, bringing messages from the gods. They thought that the best way to receive divine revelation was through dreaming...
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...[pic] Howard Schultz Erika Alfano Yasmyn Oramas MAN3240 Howard Schultz is a very well defined, intellect, knowledgeable man. Howards Schultz was born in Brooklyn, New York on July 19,1953. Schultz graduated from Northern Michigan University with a bachelor’s degree in communications. He was elected as one of the “World’s 50 Great Leaders”, you will know more about why he is during this paper. Howard Schultz is best known as the chairman and CEO of Starbucks and a former owner of the Seattle Super Sonics. Howard Schultz began his career very quickly. It all started after he graduated from college, he was working as a salesman for Hammarplast, a business that sold European coffee makers. As Schultz made his way through the company he noticed they were selling more to a company in Seattle. So, Schultz went to Seattle to see whom they were selling to and once when he walked through the doors of Starbucks he knew he needed to work there, Schultz he said “I can’t explain it. But I knew I was in a special place, and the product kind of spoke to me.” Drawn to Seattle and its extraordinary coffee culture, Howard moved from his native New York and joined Starbucks, in 1982, as director of operations and marketing when Starbucks had only four stores. In 1983, he travelled to Milan, Italy, he saw that there were so many coffee bars, that he came with the idea of coffee drinks. Schultz said, “I saw something. Not only the romance of coffee, but a sense of community. And...
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...Identify an episode of strategic change for an organisation of your own choice. How appropriate was the approach to strategic change given the issues faced by the organisation? Critically evaluate the effectiveness of the strategic leadership during the change process. Identify the impact of the change episode upon the key resources and core competencies of your organisation. This paper will analyse a recent period of strategic change at The Walt Disney Company which began in 2005 with the appointment of current CEO Robert Iger. The company began to experience halted growth during the late 1990s. The former CEO Michael Eisner had been successful himself in the late 1980s in changing the company during what is known as the Disney Renaissance. Eisner successfully concentrated the company’s energy back into producing animated films and helped the company to create now-classic names such as The Little Mermaid, Beauty and the Beast, The Lion King, Aladdin and others. However starting in 1999 share prices began to fall as changes in Disney’s competitive environment, consumer preferences and technology combined to alter its strategic context – which posed problems for the company in aligning its strategic objectives with its organisational structure and culture. Eisner was well known for his micromanagement and top down approach to management (Gunther, 1999), which served the company well during the 1990s when he could focus on single brands. The production of animated feature films...
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...New Product Launch Marketing Plan, Part III MKT/571 New Product Launch Marketing Plan, Part III Introduction Disney’s Frozen products are in the final phase of being launched into theme parks including the upcoming Disneyland in China as well as on its retail industry. When launching a new product a number of factors must be taken into consideration, such as financial considerations, marketing communication, intended marketing objectives for Year 1, Year 2 and Year 3 as well as other factors. Disney’s Frozen products are being launched into a highly competitive industry, thus it is important to use proper marketing strategies to have a successful product launch. Executive Summary Disney will launch the Frozen product line in Shanghai, China and Orlando, Florida. Due to the success of the Disney animated movie, Frozen; children have demanded Frozen themed merchandise. The merchandise will include tee shirts, stuffed animals, costumes, dolls, and soundtracks. These items are popular with children and sell consistently. Disney stores have a difficult time keeping up with consumer’s demands. Consumers are waiting in long lines and willing to pay double the cost to purchase the Frozen merchandise. Mattel has sold more than $100 million worth of Frozen toys (Age, 2014). Situational Analysis In Florida, Disney’s competitors are Universal Studios, Sea World and Six Flags. These competitors provide some of the same services to consumers. However, only Disney has the Frozen...
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...not complicated to understand how the company wants to monitor the entertainment industry as a whole. Not only Disney operates on different movie production related markets, but it also extends ad confirm his famousness through businesses that may appear disconnected. The risky bet Disney has made over its history belongs to the firm’s traditional strategy. The creation of a strong sustainable brand has passed through a lot of creativity and the sharing of ideas, as well as their management. When Disney competes in a singular and exigent industry within a global environment, the firms has developed tools and strength to stay at the frontline. Significant moves can be expected from it when other industries intervene in its hegemony. This paper aims to analyze Disney’s activities in their environment. It will also examine its internal environment characteristics, to understand its strategy and competitive advantages. Recommendations for the firm to move forward will be finally provided. I. The entertainment...
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...a long period of time would lead to childhood obesity. Moreover, obese children have a much higher risk of many health problems such as coronary heart disease, high blood pressure, diabetes, and certain cancers--all of which are fatal if left untreated. In 2010, a mother from California sued McDonald’s over the company’s marketing practice of Happy Meal. The mother claimed that McDonald’s used alluring toys to lure kids into Happy Meal. This lawsuit, which might be viewed by many as senseless and absurd, was one of McDonald’s biggest cases. In order to come out of the lawsuit ahead, this largest fast food chain had to undergo some major organizational changes. In this paper, we would like to use the knowledge learned in the class to analyze the event (the lawsuit) and its effects on McDonald’s. The paper will have four main parts. In the first part, we provide a brief introduction of the company, McDonald’s, and the lawsuit. In the second part, we will use the concepts learned in class to analyze Happy Meal’s influencing strategies and the organizational changes during and after the suit. We believe that Happy Meal’s influencing strategies deserve our attention as they were the main causes of the crisis. Since its Happy Meal’s influencing...
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