H&M HENNES & MAURITZ AB IN APPAREL (WORLD)
May 2012

SCOPE OF THE REPORT

Scope
 All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011).  All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account.
Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies' opinions, reader discretion is advised.

Apparel US$1,668 billion
Women's Clothing US$661 billion Men's Clothing US$429 billion Childrenswear US$147 billion Clothing Accessories US$69 billion Hosiery US$51 billion Footwear US$309 billion

Having consistently outgrown global apparel market over recent years, H&M looked to set to chart a course to international success alongside main competitor Inditex. However, since 2011, the company's growth has slowed and its profits fallen amid rising costs and competitively-priced rivals. In this profile, Euromonitor International assesses the outlook for H&M as the company attempts to re-discover growth while becoming a truly global player.

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APPAREL: H&M HENNES & MAURITZ AB

PASSPORT 2

STRATEGIC EVALUATION COMPETITIVE POSITIONING

MARKET ASSESSMENT
GEOGRAPHIC AND CATEGORY OPPORTUNITIES BRAND STRATEGY OPERATIONS RECOMMENDATIONS

STRATEGIC EVALUATION

Key company facts
H&M Hennes & Mauritz AB Headquarters: Regional involvement: Category involvement H&M apparel global value share 2011: H&M apparel sales value growth: Sweden