...businesses effectively illustrates the need for a high quality and reasonably priced bridal salon in the region. It is also apparent that this entrepreneur is aware of fashion trends and receptive to customers' needs. * GENERAL BUSINESS DESCRIPTION * INVENTORY DESCRIPTION, ANALYSIS, AND STRATEGY * PROMOTION PLAN * FUTURE PLANS * RESUME * START-UP EXPENSES * PROJECTED STATEMENT OF SALES AND EXPENSES GENERAL BUSINESS DESCRIPTION Megan's Bridal Boutique will be a full-service bridal salon and dress shop catering to the Wisconsin customer who is searching for reasonable quality products at affordable prices. The inventory will consist of wedding gowns, bridesmaid dresses, headpieces, crinolines, jewelry, shoes, party dresses, more casual dresses, and tuxedo rentals. I will run the business myself full-time and hire sales assistance as well as a bridal alterations specialist. The store has the potential of employing up to six full-time employees, estimating a minimum of three to start. The hours will be 10:00 a.m. to 5:00 p.m. Monday through Saturday, with evening appointments available for brides and their parties. All daily bookkeeping will be done by me. An accountant will take care of the necessary month-end work. Megan's Bridal Boutique will be located on Hubbard Drive. I'm currently negotiating a lease on a very nice property of 1725 square feet. The rent on the space is only $435 per month plus approximately $250 per month for utilities...
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...Transcript Beyond the Rack CP Camp 1 _________________________________________________________________________________________________ B EY O N D TH E RA C K : A NA LY ZE TH E O F F ER BT R - CP -C TR -A NA LY ZE O F F ER .M OV Hey guys! In this video, what I’m going to do is I’m going to go over a copy-and-paste campaign that has made me tens of thousands of dollars this year 2012. It’s in a niche that I was not very familiar with – fashion. I’m sure everyone watching this video right now, you’ve seen all sorts of these daily deal sites like Groupon and LivingSocial, etc. coming out. One big thing is daily deal fashion sites. This site, BeyondTheRack.com, is a daily deal fashion site. When I send people to this website right here through my own ads on any social network – PlentyofFish, Facebook, Pinterest or whatever – and they fill out a couple of fields and hit SEE TODAY’S DEALS, boom! I get paid around $3.60 every time that happens. Our goal in this copy paste tutorial is to show you how to target this site to bulls’ eye targeted customers on Facebook and other social networks so you can start generating customers and getting paid however much the CPA, the payout for the offer is. Keep in mind that you can also take everything we do in this video and you can use this same formula to market other fashion websites. I know absolutely nothing about fashion but I do know how to find people that are interested in it. As a marketer, what’s important for us is just knowing who...
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...Research Questions: 1.Why did Wang design the first bridal gown? 2. What made Vera Wang’s collections become very popular? 3. Did Wang have some difficulties when she opened the first bridal store? Outline I. Thesis Statement: Vera Wang, known as a queen of wedding dresses, a leader of fashion trends and a symbol of independence, is a famous American fashion designer especially for bridal gowns since 1989. II. Vera Wang’s Different Collections A. Wedding gowns B. Haute Couture C. Lifestyle Collection III. Different Prices Ranges A. Different prices for different designs B. Sampling of a few Vera Wang wedding dresses C. Different prices for discounted and sample sale IV. Reasons of Vera Wang Collections are so popular A. Some famous people have wore Vera Wang’s bridal gowns B. Some famous people have wore evening dresses C. Some famous figure skaters have wore designed costumes V. Achievements and Rewards A. 1993 Chinese American Planning Council's Honoree B. 1994 Girl Scout Council's Woman of Distinction Award C. The André Leon Talley Lifetime Achievement Award from the Savannah College of Art and Design VI. Vera Wang’s general introduction--Basic information of Vera Wang A. Life experience B. Academic life C. Marriage Life VII. Vera Wang’s Experience—Career Experience A. Former Figure...
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...From Start to Finish: How to Make a Wedding Dress The work begins with picking fabrics. Our team, which includes head designer Julie DuRocher, is shown hundreds of types of lace and chiffon, suited for brides and they determine which could potentially be made into the most elegant gowns. Merchants come into our studio with suitcases full of the newest fabrics and our team tediously inspects each swatch to determine if and how we could transform it into a JOVANI wedding gown. We analyze the price points and determine how much yardage we would need in order to construct the gown and if in fact it would be worth it to do so. Our eager bride than picks a shape she wishes for us to construct. Lately more and more woman want A more fitted Audrey Hepburn style gown with lace bodices. However, the design team still gets a fair amount of requests for the strapless gowns. The gowns design is difficult to get perfectly right. Every bride is unique. The perfect wedding dress has to suit her body, her personality and her wedding. When the bride comes in initially, she gives us ideas and pictures of what she wants. Dozens of sketches are drawn before we come to the final design. However, regardless of what she thinks she wants, sometimes the bride surprises both herself and us by choosing something different than what she originally thought she wanted. A bride just knows when she sees the right dress. Call it woman’s intuition. After the structure is determined, the design team along...
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...Camellia Gordon Valrie Boswell-Buchanan DESCRIPTION OF SERVICES Quartoplet’s Bridal Agency will be geared towards giving efficient wedding services by providing wedding packages that will satisfy the needs of customers from low income earner to the elite spender. Services in detail: Package name: Desciption Cost______ Local guest: $ Exclusive Wedding rehearsals including JA150,000 private wedding consultant, bridal and bride’s maid dresses and venue decoration. Semi exclusive Custom made bridal gown, JA130,000 bride’s maid dresses, decoration of venue and souvenirs for invitees. Less exclusive Decoration of venue, simple JA90,000 Designer bridal gowns and souvenirs. Tourist: Super guest Bridal gown, bride’s maid dresses/ US 1500 Decorated venue, cake and wine, Marriage certificate in 24 hrs, salon services. Individual pricing: NB. All packages include Bridal flowers and boutonnieres. Bridal parties exceeding eight (8) will attract a charge of 6000.00 each. Special discount of 30% for low income earners by proof of job letter or pay slip with national ID/state ID. Pricing policy is dependent on cost of materials. Tourist to the island who are not residents of the Star fish Hotel may also take on local packages...
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...Connections “Fashions fade; style is eternal” - Yves Saint-Laurent Although Yves Saint-Laurent has made made millions in the fashion industry and is a household name, I respectfully disagree. I don't think fashions truly ever really fade. There is always something “coming back in style.” There is one particular style that never really seemed to go away and is still prominent in 21st century high fashion. Greek style dresses have endured the test of time and have become a bit of a staple of modern fashion. The early Greeks made the peplos style famous, but European influence called it the “Empire Waist”; dresses that were long and loose fitting but gathered under the bust. Today, modern wedding dresses are almost always made with some version of an empire waist, and New York Fashion Week's catwalks are littered with remnants of Greek style. No offense to Mr. Saint-Laurent. A peplos is a full-length Greek garment worn by women before 500 BCE. The cloth was manufactured as a tube of fabric that was folded inside out from the top down, then gathered at the waist and fastened at the shoulders in either a strap or with pins. The top of the tube draped down to the waist giving the appearance of a second piece of material. A similar style that would have been worn by both men and women was a chiton[1]. The chiton was a heavier garment made of wool or linen and was held on with a fibula, which was an ancient Greek brooch.[2] Men's styles of chitons were either knee length, or body...
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...With her wedding just a month a way, the bride-to-be decided it was time to make a big decision, who would be her bridesmaids? According to Good Housekeeping, this woman chose to take an untraditional approach to pick the lucky ladies that will be standing next to her on her special day. The sister, who branded the bride as "shallow" and "self absorbed," explained: "She still hasn't chosen her bridesmaids. Instead, she has sent out dozens of … invitations, to various girls. It's an invite to attend and participate in a bidding auction: on the six spots in her bridal party." She will be using money as her deciding factor, as in how much can she make by letting the women all put on matching dresses while she graces them with her presence on...
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...school for 3 Interesting facts: * Carolina watcher her first couture fashion show at age 13 * Herrera herself had attended her first couture show, that of Cristobal Balenciaga, at the age of 13 with her grandmother. * Carolina Herrera is a Goodwill Ambassador Celebrity Clients: The late Princess Diana, The late Jacqueline Onassis, Rene zellweger, Rebecca Gayheart, Laura Bush, Kim Cattrall, Oprah Winfrey Key Looks: Tweed suits, Ball skirts and crisp white dress shirts, elegant evening wear and cocktail dresses Known For: Designing Jacqueline Onassis wedding dress How She Got Started: 1980, Herrera brought 20 dresses that her and her Caracas dressmaker created. She borrowed a Park Avenue apartment and invited a couple of her friends to see what she had made; soon buyers for Saks Fifth Avenue and Bergdorf Goodman were interested in her line and wanted to purchase them, but Herrera had created the line as a “test” and only had just the sample dresses, and not even a plan for production. Back in Caracas, she was introduced to Armando de Armas, owner of a Venezuelan publishing empire, who offered her financial backing. In a few months she opened her design atelier and showroom, Carolina Herrera Ltd, on Seventh Avenue. Major Accomplishments: * Appeared on the International Best-Dressed List annually from 1971 to 1980 * MODA award, Top Hispanic Designer, 1987 * 2004 she received the Council of Fashion Designers of America's (CFDA) Womenswear Designer...
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...textbook, there have been no sheath dresses found in any excavations, so there are some disagreements about the garments. Many of these dresses seemed to have “mix and match” capabilities. According to Dr. Vogelsang-Eastwood, the shoulder straps of the majority of sheath dresses were of the wraparound style with separate shoulder straps. Having theses separate shoulder straps allow the garment to be wrapped in different styles; women could wrap the cloth around different points of the body such as above or beneath their breasts. This dress could also function as a skirt, as women could wrap the cloth around their waist and wear it as a sheath skirt. Beyond the style and placement of the cloth, the ornamentation on/of the fabric seems to differentiate the women who wear these garments. Since there were little to no technologies during the Ancient Middle East, scholars seem to be uncertain and frankly surprised at the techniques they must have used to decorate these elaborate pieces. The designs of these sheath dresses include painted patterns, appliqués, leather, feathers, beadwork and woven designs. Possibly the most interesting piece of information I found seems to be that of the beaded net dresses. These dresses were found in the Tutankhamen tomb, among others. The intricate beadwork is evident of highly developed skills of those who made these dresses. These beaded net dresses give the illusion of patterns directly on the sheath dresses. However, these...
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...Description: This line will consist of re-orderable wedding gowns, re-orderable headpieces, dyeable satin shoes, crinolines, re-orderable bridesmaid gowns, and jewelry. Megan's Bridal Boutique will carry 60 wedding gown samples featuring three manufacturer's lines (20 pieces at $200 wholesale, 20 at $300, 20 at $400, for a total start-up cost of $18,000). Three brands of bridesmaid gowns will also be carried with 12 samples per brand offered (36 pieces at $100 wholesale for a total start-up cost of $3,600). One headpiece line will be made available with 15 samples in the store (at a median price of $50 per piece wholesale for a start-up cost of $750). These items will be special order only items. A full range of sizes of basic dyeable shoes, in three heel heights, will be available in the store for off-the-rack purchase (30 pair of each style at $12 each wholesale for a start-up cost of $1,080). A catalog of other styles will complete the offering. Megan's Bridal Boutique will also carry full-length crinolines of all sizes, for purchase only (20 pieces at $15 each wholesale for a start-up cost of $300). Crinolines will be available free of charge for use in the dressing rooms for clients purchasing wedding or bridesmaid gowns or needing them for in-store alterations. In addition, a line of off-the-shelf jewelry will be carried and special order jewelry catalogs will be available (30 pair of earrings and 30 necklaces at $15 each wholesale for a start-up cost of $900). Position...
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...As we covered previously, vintage dresses are great for old Hollywood themed weddings as well as romantic or quirky weddings where the bride doesn't want to look traditional. As we all know, the bride wants to be the center of attention, and with that attention, she wants her guests to see her personality. She's more than just a bride walking down the aisle. She's a person with hopes, dreams, and a sense of style that is uniquely her own. That should shine as she walks towards the man who will stand beside her for the rest of her life. With this in mind, we've chosen a few wedding dresses that we absolutely love. They're vintage, meaning they are from an era that is not current. Some of these dresses are confined to an era like the 1920s,...
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...BUSINESS PLAN Brides Plus Wedding Gowns XX Table of Contents Introduction Executive summary Objectives Mission Statement Vision Keys to success Values Company Summary Market analysis Strategy and implementation Management summary Financial Plan Introduction Brides Plus premise is to provide for the rental of new and used wedding gowns, crinolines and bustiers. Could be expanded include bridesmaid’s dresses and prom apparel in season. Emphasis would be on larger sizes but all sizes would be available. This would be a rather ambitious project requiring an initial investment for: stock, location, advertising and any other start up costs. We hope to move forward at a controlled growth rate to a point where we can move to a free standing location with enough room to expand even further in the future Executive Summary This business plan provides an analysis of opening a wedding gown rental. We have included our basic strategies and market analysis and strategies and target markets. We feel we may have discovered a niche market by focusing on the plus size gown rental. Our sales forecasts are based on demographics in the Tri-state area, including southwest Wisconsin, Eastern Iowa and Northern Illinois. This report also includes some limitations. They include a limited income statement and balance sheet...
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...they dress now, the way men dressed and the way men dress now and how the children dressed then and now. The women from the 16th century and the women now aren’t so different. Both women then and now spent so much money trying to get the latest trends. It was/is so expensive to try to get the newest clothes. About 18% of women’s salaries go towards clothes (ABA Journals.com.) Both then and now, only the upper class can afford these new trends. The upper class women got the most beautiful gowns and clothes that were available because they had the money to be able to pay for the latest and newest trends. Now of days, women can really wear whatever they want. They don’t have to wear what everyone else is wearing, which back then was dresses, dresses and dresses. Clothing now reflects personality and creativity. It gives people some freedom, freedom that women back then didn’t really have. The men then and the men now have a lot of things in common. They both got all dressed up for...
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...You are getting married congratulations! I am sure you know that the next step will be planning your wedding. I know that sounds daunting, but please do not worry. Planning a wedding is easy. I want you to just close your eyes and imagine what your day will resemble. You will step into your dress and transform into the bride. You are smiling because this is the day for witch you have been waiting all your life. You get to spend the rest of your life with the man who holds your heart and you are the key to his: But what most brides’ fear is planning the wedding. Contrary to popular belief, planning the wedding is easy. If you follow these simple steps, you end up with the wedding of your dreams. First things first, you will need to make a budget plan that works for you. Talk to your Husband- to- be and decided what both of you are comfortable with how much money you will be spending on your big day. Keep in mind that it is only one day, and you have the rest of your lives to live. So you don’t want to start your marriage in debt. Once you have the amount, the best thing is to assign where you can splurge an example will be your wedding dress. Also where can you compromise or simplify. A good example will be instead of a big cake that cost will run your budget up you can simplify and use cupcakes. Once you have that out of the way the fun begins The Next step will be Research. Now don’t let that word scare you. Doing research can be fun and exciting. It can open up endless...
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...Segmentation 11 4.1.1. Profile 11 4.1.2. Psychographic 11 4.1.3. Behavioural 11 4.2. Competitor Analysis 12 4.3. Market Research 12 5. Marketing Plan 14 5.1. Product 14 5.2. Price 15 5.3. Distribution 15 5.4. Promotion 15 6. Operations Plan 17 7. Financial Forecast 19 7.1. Expected P & L Year 1 19 7.2. Two year P & L 19 7.3. Realistic Cash Flow 20 7.4. Three year cash flow forecast 21 7.5. Balance Sheet 22 8. References 23 9. Bibliography 24 10. Appendix 1. 27 11. Appendix 2 28 12. Appendix 3 29 13. Appendix 4 30 14. Appendix 5 31 1. Executive Summary White Baroque is an online company providing online application allowing customers to customize their wedding dresses. White Baroque is unique in that it gives opportunity to create perfect dress for bride on every budget. The company offers wide range of wedding components that customer can match and mix together in order to create perfect gown. The clients' wishes become true. Company’s offer includes variety of designs of weddings gown tops and bottoms, as well as accessories (straps, shoes, vales, furs ect) The keys to our success are as follows: * Creation of powerful brand * Customization available for everyone in easy way * Competitive prices Company Ownership This business will start out as a simple small business, owned by its founder. As the operation grows, the owner will consider re-registering as a limited liability company...
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