...retailer of prepared foods, prepared drinks and its operating performance is influenced by many of the same factors that affect traditional retail stores. For the most part, restobar has business models that are relatively easy to understand. Nonetheless, there are a number of unique factors to consider when making investment decisions regarding this large and segmented industry. Competition between restobars is intense, since dining and leisurely drinking options abound. And, while there are certainly dominant players in this industry (especially among fast-food purveyors and large fast- food chains that offers to drink and dine), no one company has the market cornered. Indeed, virtually every restobar location must compete not only against other publicly traded chains, but also with a wide array of small, local establishments with a touch of marketing strategies and advance advantages. Competitors include everything from advance technology lighting, romantic atmosphere and ambiences to boldly flavored drinks to fine- dining and drinking style. Furthermore, it is relatively easy to forgo to prepared foods and drinks which is usually a less expensive option. Statement of the Problem This part of the study has two parts. First Part: Owner Respondents This study was conducted to analyze and determine the Restobar owner’s marketing strategies and the profitability of their chosen path of business in _____________ and ____________. 1. What is the respondents’ profile in terms...
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...Why Milk is the Best Drink at Starbucks Imraan Lilani Georgetown University Starbucks is an international café serving an extremely wide variety of hot and cold drinks, making the choice of a drink challenging. It is asserted that the ‘Venti skinny French Vanilla latte’ is the best drink served at Starbucks. However, I believe that milk is a superior beverage to all other drinks, using a number of different criteria, which include, adaptability, nutritional content, and cost. In addition, there is the emotional connection people have to their childhood when drinking milk. This paper will provide well-reasoned arguments detailing these criteria, which will demonstrate conclusively why milk is a better drink than a ‘venti skinny French Vanilla Latte’ and the best drink at Starbucks. Milk is an adaptable beverage which can be enjoyed hot or cold. During the Winter months milk can be heated up and can be a hot, soothing drink on a cold day. Conversely, in the Summer, milk can be enjoyed as a cold, refreshing beverage. As a result, milk can be adapted depending on the season and enjoyed throughout the year. This contrasts with the ‘venti skinny French Vanilla Latte’ that is only meant to be consumed as a hot drink therefore would not be as desirable on a humid, hot Summers day. Furthermore, milk is adaptable in terms of its fat content as it is possible to choose from 3 types of milk at Starbucks - full fat, 2%, or skim- ...
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...Utilitarianism theory states that actions are right if they are useful or for the benefit of large number of people (pg 59, Moral Issues in Business). A utilitarian would say that health is major concern for the majority. Various health issues are caused by direct or indirect effect of drinking large sugary drinks including obesity. More then half of the US population suffer from obesity and one of the factors that contributes to it is drinking large sugary drinks. Good health would produce greatest possible balance of good over bad for everyone. A Utilitarian would argue saying wouldn’t good health makes people happier. Good health also means less health cost and government spending less money into something that can be easily controlled and spending money on something that is much more needed like free college education. A utilitarian would support government ban on large sugary drinks arguing on the fact that ban on large sugary drinks would cause less health problems which in turn would make everyone happy. Libertarianism is a philosophy of personal liberty- the liberty of each person to live according to his own choices free from the interference of other (pg 113, Moral Issues in Business). Libertarians would oppose the to the ban of large sugary drinks. They would argue that if should be personal choice if people want to drink large drinks or small drinks. Libertarians believe in living life on our own please. They would argue about government interference on...
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...Utilitarianism theory states that actions are right if they are useful or for the benefit of large number of people (pg 59, Moral Issues in Business). A utilitarian would say that health is major concern for the majority. Various health issues are caused by direct or indirect effect of drinking large sugary drinks including obesity. More then half of the US population suffer from obesity and one of the factors that contributes to it is drinking large sugary drinks. Good health would produce greatest possible balance of good over bad for everyone. A Utilitarian would argue saying wouldn’t good health makes people happier. Good health also means less health cost and government spending less money into something that can be easily controlled and spending money on something that is much more needed like free college education. A utilitarian would support government ban on large sugary drinks arguing on the fact that ban on large sugary drinks would cause less health problems which in turn would make everyone happy. Libertarianism is a philosophy of personal liberty- the liberty of each person to live according to his own choices free from the interference of other (pg 113, Moral Issues in Business). Libertarians would oppose the to the ban of large sugary drinks. They would argue that if should be personal choice if people want to drink large drinks or small drinks. Libertarians believe in living life on our own please. They would argue about government interference on...
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...CRESCENT PURE Opportunity Statement Sarah Ryan, vice president of marketing for Portland Drake Beverages, is positioning the newly acquired beverage line, Crescent Pure, but must decide whether the drink should be positioned in the sport drink market or energy drink market. What's Going On? * Sarah Ryan, VP of marketing for PDB * Crescent Pure Acquisition * Need to position Crescent in the market * $750,000 for advertising * Desire to be first mover * Define: 10/1 Launch: 1/1 In the Beginning... * Peter Hooper, founder of Crescent * Organic Energy Drink * Started in Oregon * Michael Booth, CEO of PDB saw potential Why Crescent Pure? * 70% less sugar * Caffeine = 1 cup of coffee * Sold 1000 cases/month * $2.75 < $3.75 * Low calories * Energizing, hydrating, all-organic Options: The PDB Company needs to choose one of the following actions, in regards to its branding strategy: 1. To strategically position Crescent Pure as an energy drink 2. To strategically position Crescent Pure as a sports drink Sports Drink Pros of Sports Drinks 1. Consumers chose sports drinks more often. 2. The ingredients boost endurance and relieve fatigue. 3. Market is $6.3 Billion. 4. A high percentage of consumers considered sports drinks "anytime beverages." 5. A Study showed consumers favored Sports drinks over Energy Drinks for multiple factors. Cons for Sports Drink 1. The sports drink...
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...identify organic and acquisition growth opportunities. Having finalized the integration of a snack food business acquisition just over 12 months ago, Dwyer is now aware that he needs to identify further growth options given predicted continuing decline in the CSD market. In January 2010 he asked the strategic planning team to undertake a detailed review of opportunities for future growth, specifically identifying products and markets where the company would have the capabilities for successful entry. Bottled water was one industry that was identified, based on its complementary nature to the existing beverage portfolio. B. The Australian bottled water manufacturing industry As consumers become more health-conscious and change their drinking...
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...tasty like any carbonated beverage, what makes it more popular. And influence of advertisement is also high. But people do not care about negative effects of energy drinks such as different diseases and sleeping problems. The only one positive thing is filling the body up with energy. First of all, consuming energy drinks may cause many diseases. One of them is headache. I felt it from my own experience and it was really awful. The second is gastritis. The person can get it because of gases and concentrates which this beverage contains. But this fact does not make people stop to consume it. One more the most dangerous treat is possibility of getting heart diseases. It may become the reason of death, so it is very important to think before drinking any energy beverage. Secondly, consuming energy drinks may cause problems with sleeping, what is also dangerous. If person does not sleep enough he can get stressed and not concentrated. As a consequence may be a resonant problems with studying or important activities. Finally, energy drinks have one positive side. It is giving more energy. It can be very useful during exams or working on important project. Human's body gets additional energy and can work much better. This beverage can also be used before working out, what can give best results. In conclusion I would like to say, that over consuming energy drinks may cause many serious health diseases and problems. If you can do something without additional energy, you should not drink...
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...This experiment was conducted to determine if certain beverages, such as: dairy products, fruit juices, sodas, etc., were associated with an integumentary system disease known as eczema. Some parents of children with atopic eczema have gotten advice from their doctors to discontinue the use of certain everyday beverages and foods that their child could be exposed to, such as foods with milk because it is thought to make the eczema worse. In the experiment, they tested the theory that the frequency of the consumption of different beverages was causing the eczema to get worse by studying children with and without atopic eczema (AE), and their drinking habits over a period of four weeks. Accordingly, there was not a difference in anything from...
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...K—What You Know Discuss two things you know about driving. A. at our age we are the most "at risk" people for driving B.our carelessness when diving can put us "at risk" when driving such as drinking while drving or driving under the influnce, another carelessness is not having our eyes on the road this can cause a crash or a very fatal accident. W—What You Want to Know Discuss two things you want to know about driving. A. How can I as a driver better protect my self when im on the road,what actions help prevent a crash or an acident on the highway. B.What do all the signs mean when drving like a yield sign or one way road sign. L—What You Learned Discuss at least two new things you learned from this module. A. One thing I have learned is...
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...our children soft drinks their blood sugar can go through the roof, only causing the problems I mentioned before. Second, children are more likely to consume soft drinks when they have no supervision to tell them no. My children are not allowed to drink soft drinks at all. That’s not to say if it’s provided at their leisure they will refrain. If there are no teacher rights for them to tell the student they are not allowed to drink the soft drink than how can we expect young children to maintain their parent’s rules. Even when children are allowed to drink soft drinks at home they can still go overboard at school with their consumption. Than the parent is left wondering why their child can’t stop bouncing off the walls. Third, drinking soft drinks can lead to tooth decay, especially in...
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...out to them at least once a week. Just to see how they doing. Because you never know when it will be your last time talking or seeing that person. So with that said it made me realize that life is precious and shouldn’t take it for granted. 4. Another example is going to be personal experience. Being a bartender is an example of art. I am a bartender and I feel as if I am creating art with the different types of drinks. For example, the color of a drink, I can mix two or three different types of liquor and that will create a color. My favorite drink to make is ‘Sex on the Beach”. The reason for that is how the drink is supposed to look like pretty color water from the beach. And the taste of it is so good you don’t even know you drinking liquor. To me that’s art, for...
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...Drinkin’ with Dad My family likes to drink. In fact, looking back on my life, it is really what we did together the most. It seemed like it was the one thing we were best at and proud of. My Dad used to own a bar. I began working at my Dad’s bar when I was still in school. I would walk to the bar after football practice work at the bar. On weekends I would work one night in the back. My brother John worked there too and my brother Brian got sent away. One time we were drinking at the bar and some of the guys were arm wrestling. I pretended I was beating Stan the bouncer and my Dad got mad at me for it. My Dad, thought that I was really dissing Stan. My Dad then went to the bottle bin, took out two empty beer bottles and smashed the bottoms off of them. He then told me to stand opposite him. We’ll hold these bottles out here (about a foot away from our respective faces), and at the count of ‘three’, we’ll grind this broken glass into each other’s faces. Just then, Stan got between us and grabbed my Dad’s “bottle” hand. He broke us up and Dad gave Stan a fake smile. He did not look at me and went to sit down. My Dad was not always like this, especially now that he does not drink anymore. I guess experiences like this let me know at an early age that my Dad could not really be counted on. This made me more independent. This was what was considered a typical experience for a seventh...
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...Advertising Brief Company Name: Hydra Sports Drink Product: Sports Drink Date 26/11/14 1. Introduction: 1.1 Authorisation: This report is prepared as part of the assessment for BSBADV511A Evaluate and recommend advertising media options 1.2 Limitations: The findings of this report are drawn primarily from secondary research due to which in real scenario there are many factory which need to be taken in to consideration while introducing Hydra Sports drink in Australia. Australia has mixed economy by which to develop marketing strategy requires a lot of understanding of the current economic condition by which the rural and urban population are being benefited. 1.3 Background information about the product Hydra sports drink can be very helpful especially for the athletes and enthusiasts who want to try out sports. Most athletes have relied upon sports drink to give them extra stamina so that they can practice all day. The runners are also some of the athletes who take sports drink. They need speed and endurance and they should not tire off easily because they will lose it. Hydra sports drink have been known and proven to increase activity of the body, brain activity, performance and endurance. This will make a person finish a long day's activity without wearing easily. The sports drink must be consumed at the desired dosage; it may be helpful to a person's build up. The only hazard is when a person drinks too much. 2.2 Emerging Market for Hydra Sports drinks ...
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...Nowadays many people know that what is F&N. F&N is the one of the largest soft drinks manufacturer in Malaysia. Many people know their products as well and the consumers are drinking their beverages and those beverages’ price are quite cheap. So the customers can afford that and able to purchase those beverages and not be affected to the customers’ purchasing power by any problem. From 2015, F&N had announced their soft drinks with 500ML price are just RM1 for each one. This pricing strategy are helpful for the company and giving customers many benefits. When we are feeling thirsty, we can go any convenience stores to find these soft drinks and solve our thirsty problems. For customers can buy more with the cheap price and focus on this products and also not looking for any expensive soft drinks in thirsty situation. The one of famous soft drink is 100Plus. As this products that can able to let patient to drink exactly the needs of the customers. Not only that, F&N also doing one of the similar pricing strategy for the customers. This means customers need to buy RM6+22oz F&N drink in a single receipt to get a soft drink. This pricing strategy able to sell more the slow-moving products and their goods to the customers and raise the sales. Even that, this pricing strategy also can let the customers become more loyal because the customers’ needs are satisfied by providing this. Another one pricing strategy is the multiple-unit pricing strategy has been...
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...In this i am going to tell you three ways to stay healthy during fall. Make sure you don’t go in in out of cold weather. If you go out in the cold weather and then back in the warmth multiple time it can make you get an cold. If you go to the doctors with an cold he/she will more than likely ask how much you have went in and out in the cold and warmth each day before you have got the cold. I would just suggest to just stay inside as much as possible that away you do not take the chance of getting a sore throat and an cough. Second way you can keep healthy is eat healthy. Eat your fruits and vegetables and get exercise. I know what you are thinking how do I get exercise when it’s cold outside, you could go to the gym. Don’t discourage yourself...
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