Drip Marketing
The ultimate goal in marketing is to become the one and only source your customer sees when they are looking for your type of products and services. When your customer is ready to make their next purchase, or their colleague is looking for a recommendation, you want your name, reputation, and products and services to be top of their mind. A strong and targeted drip marketing campaign will help get you there.
Drip marketing is a slow and steady flow of sales materials or advertising directed towards a specific market. Not only is it a powerful way to stay in contact with previous clients, but it’s also an effective way to cultivate new prospects without having to pick up a phone, or knock on a door.
The main objective of drip marketing is to create a steady, dynamic growth in your sales revenue. Without it, less desirable bursts of growth, separated by lengthy non-growth periods, could be the result.
In a drip marketing campaign, an automated series of personalized marketing activities provides companies with an efficient way of communicating with current and prospective customers. Using postcards, newsletters, e-newsletters, letters, brochures, case histories and white papers, your company can focus on the interests of the customer or prospect and move towards the first, or the next, sale. As a result, your team can avoid the overwhelming job of having to manage multiple follow-up tasks—this leaves your salespeople with more time to spend on highly lucrative profit-generating activities.

When choosing software to manage the critical e-mail facet of your drip marketing campaign, your company should consider the online or software “engine” that manages the entire process. Our software gives you the ability to not only modify default campaigns or create unlimited campaigns, but also the opportunity to send unlimited messages directed to multiple