...A STUDY OF THE PSYCHOLOGICAL FACTORS THAT INFLUENCE THE RULE VIOLATION BEHAVIOUR OF DRIVERS Mohammed Najeeb. P. M Motor Vehicle Department, Ministry of Transport, Kerala, India. Mob +91 9447679841 najeeb.blossom@gmail.com Abstract An analysis of traffic accidents indicates that human factors are a sole or a contributory factor in approximately 90% of road traffic accidents. The present study examined the extent to which Type A behaviour pattern , Sensation Seeking behaviour, propensity to aggression, Hostility, Attitude to Speeding and demographic variables including Age, Experience And Education have an effect on violation behaviour of drivers. The Data was obtained from 500 drivers on standardized instruments such as Violation of Basic Traffic Rules scale, Hostility scale (MMPI), Propensity to Aggression Scale, Sensation Seeking Scale (Zukerman) Type A behaviour Scale and Attitude to Speeding Scale. The Result presented in this study revealed that there was an effect of age, experience and education and significant influence of personality traits and attitude on violation behaviour of drivers. Key Words: Violation of Basic Traffic Rules, Type A behavior, Sensation Seeking, propensity to aggression Hostility and attitude 1. Introduction The National Crime Record Bureau Reported that, in India the number of road accidents, deaths due to road accidents and injuries due to road accidents is very high and increasing every year. During the year 2010; 4, 30,600...
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...This descriptive research report investigates the drivers of Australian fashion clothing purchase behaviours, and builds on previous qualitative research. Findings indicate the need to segment across age and relationship status when marketing fashion clothing. Findings include: • Respondents identified they seek to own trends before the mass market does, and like to be confident in what they are wearing. • Respondents who were more delicate and excitable were more likely to engage in fashion purchasing behaviours. • Intrinsic motives were found to impact on fashion purchasing behaviours: respondents indicated they sought to project a ‘good’ image and are motivated to engage in fashion purchasing as a pastime. • Extrinsic motives were found to impact fashion purchasing behaviours: respondents identified they were motivated to gain social approval and attention when choosing clothing. • No meaningful market segment exists for gender. • A meaningful market segment exists for generational cohorts and relationship status • Social desirability impacted the results of this report. Drivers of fashion clothing differ across age and relationship status, reinforcing them as meaningful market segments. Gender is not a meaningful market segment and can be approached using mass marketing. This research will give insight into the impact of certain variables on fashion clothing purchase behaviours, as well as any potential market segments. This is important for marketers...
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...Managing Human Resources Introduction In the essay, I will firstly discuss the relationships between perception, motivation and behaviour in relation to the work of the human resource manager in an organisation. In order to do this I will briefly introduce each subject, comment on the linkages that exist between each of them and comment on the critical aspects of each that HRMs need to understand in order to be effective. I will then discuss the management of perception. Human resources management is one of the most dynamic and challenging area of management (Bratton & Gold, 1999). Each individual has its own set of standard which clearly defines his or her personality .This can be influenced by the origin of culture and tradition mind set. In an organization structure perception, motivation and behaviour are three fundamental elements that lead to strong implementation of organization structure. The human resource department must have the mechanism to manage the three fundamental elements. If they are not managed properly it can have an adverse impact on the organization strategy. According to Leopold & Harris (2009) the foundation of human resource management is based on the five areas: • Staffing - Recruiting the right person with the right qualification, skills and experience to key positions. • Development and training - Development and training programme to ensure that staff has the right knowledge and skills to keep up with new development taking place in the working...
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...TRAFFIC ATTITUDE CHANGE IN TURKEY The most important attitude which should be changed and given importance about traffic in Turkey is being obeyed the traffic signs and light rules by pedestrians and vehicles. Starting point or reason of attitude change is education indeed. In that way, traffic accidents and injuries will be decreased in Turkey. If pedestrians and vehicles obey the traffic signs and lights rules more and the drivers are more conscious of driving, most of traffic accidents and injuries will be diminished in Turkey. Securtiy General Directorate, Directorate General of Traffic Education and Investigation explained that there was 254.000 accidents at police responsibility zone in 2011 and 178.255 people were injured and 2.382 people were dead because of these traffic accidents. Other accidents which made at constabulary responsibility zone would be excluded in that 254.000 accident number. If we count all zones accidents in Turkey, this will be 4.000 dead people because of accidents in 2011 in Turkey. These are really huge numbers for the countries. If we look the numbers of traffic accidents in general, we can see that developing countries have higher traffic accident numbers. It might be prevented by education of course. General president of Preventing Traffic Accidents in Turkey Institution, lawyer Hitay Güner, explained that there is no change or decrease in numbers of traffic accidents and deaths in comparison to 2010...
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...have played fundamental role in e-retailing. The e-retailing and online shopping have become possible only because of technology. The rapid changes in consumer’s shopping behaviour and attitude witness the shift in shopping attitude and perception for buying goods of various kinds including inexpensive goods like clothes, watches, sun-glasses or any other household goods and expensive goods viz. kitchen appliances, digital gadget, electronics items or jewellery. Thus the objective of this study is to know attitude and behaviour of consumer towards jewellery items. The study puts light on the jewellery buying behaviour of online shoppers of Lucknow. The study also wraps up main factors for their attitude towards shopping behaviour. The taxonomy for jewellery is developed based on our analysis. Online shopping researches are presented and discussed in light of existing empirical studies. Keywords: Online shopping, consumer attitude, consumer behaviour, e-retailing, empirical study etc. Introduction As a matter of fact that the computer literacy rate is increasing by leaps and bounds in India especially school and college going students and those who are working in any organisation. The resulted into the shopping behaviour drastically. Increasing computer literacy rate has changed the life-style and buying behaviour of the consumers everywhere in urban areas especially state capitals. The current transition of our life has emerged a new opportunity for all marketers across the globe...
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...Road Transport Workers in Nigeria Festus M Epetimehin PhD Joseph Ayo Babalola University, Ikeji- Arakeji fessy51@yahoo.co.uk, fmepetimehin@jabu.edu.ng Abstract This study examines risk exposures among Road Transport Worker and their methods of mitigation. A simple random sampling technique was used to select respondents from Lagos State. Nigeria. In order to determine how different types of risk exposures contribute to number of accidents on the roads, Cramer’s V was used to analyze and test the formulated hypotheses at 0.05 significant levels. The result of the findings revealed that age, driving experience, treatment seeking behavior and speed limit have significant relationship with drivers’ risk exposures. The study also reveals that younger drivers are more exposed to accident than older drivers and the treatment seeking behavior used by the Road Transport workers exposed them as well as their families to financial danger. In line with these findings, it was recommended that Road Transport Workers, RTW should use a formalized means to mitigate their losses. Keywords: Risk, Vulnerability, Mitigation, Risk exposure, Accident, Insurance 1.0 Introduction Risk is an integral part of mankind. It is a permanent and important part of life. Everyone is exposed to various kind of risk including their properties. The willingness on the part of insurance industry to underwrite these kinds of risks the society is exposed to is crucial to achieving sustainable development. It is obvious that...
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...1 | P a g e State of the Mobile Nation Switching Attitudes and Behaviours of Mobile Phone Service Providers in Australia Final Report Dr David Gray Dr Steven D’Alessandro Dr Leanne Carter Macquarie University Department of Marketing and Management. March, 20122 | P a g e Table of Contents Executive Summary...........................................................................................6 (i) Introduction ..........................................................................................6 (ii) Objectives of the research ....................................................................6 (iii) Methodology ........................................................................................6 (iv) Key findings .........................................................................................6 (a) The performance of the mobile phone services market..........6 (b) Switching behaviour and savings achieved.............................7 (c) Consumer satisfaction with mobile carriers .............................7 (d) Major reasons for switching carriers.........................................7 (e) Switching costs..........................................................................8 (f) The role of inertia in limiting switching......................................8 (g) The reasons for not switching...................................................8 (h) Bill shock....................................................................
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...Running head: EFFECTIVNESS OF ADVERTISMENT FOR SPEEDING BEHAVIOURS A Review of the Effectiveness of Advertisement Campaign as a countermeasure for preventing Speeding Behaviours in Drivers Name: Mylinh Huynh Student number: n8910481 Unit Name: Traffic Psychology Word Count: 3488 Abstract This essay discusses about the theoretical and empirical evidence relating to the effectiveness of advertisement as a countermeasure for speeding. The results of the review highlight the mixed and inconsistent findings that have been reported in the literature. While fear arousal appears important for attracting attention, its contribution to behaviour change appears less critical than other factors, such as perceptions of vulnerability and effective coping strategies. Furthermore, physical threat appeals such as death or portraying physical harm is less effective for males then females. Consequently, further research is required to determine the optimum way to utilise advertisement as a countermeasure for speeding. A Review of the Effectiveness of Advertisement Campaign as a countermeasure for preventing Speeding Behaviours in Drivers Most traffic accidents are caused by dangerous driving habits attained and carried out by drivers. Risky driver behaviours such as speeding and drink driving represent one of the leading causes to road trauma (Boyle, 1984). One of the most prevalent factors contributing to Australia's road death accidents is speeding. According to New...
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...reach consumers. Mobile phone advertising has emerged as one of the fastest growing advertising mediums in recent times, and this rise is being led by Short Message Service (SMS) advertising. Despite the growing number of worldwide companies adopting SMS advertising, very little is understood about consumer reactions to this medium. In particular, little academic research has been conducted on consumers’ acceptance of this medium and their behavioural responses to advertising messages. In addition, researchers have thus far been unable to identify the impact of culture on acceptance and response to SMS advertising. This research aims to bridge the gap between academic knowledge and advertising practice by testing five potential drivers of consumer acceptance of SMS advertising as well as the relationships between the acceptance of SMS advertising, intention to receive SMS advertising and behavioural responses to SMS advertising. This research is conducted cross-nationally by comparing Australian and South Korean consumers. In order to test the hypotheses proposed in this study, a survey...
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...HomeWho We AreOur ServicesOur GuaranteesOrder NowPricesContact Us Useful Tips and Guides Essay Samples University Terminology Student Grants and Loans Referencing Styles How to Write an Essay Q & As Links Our Services Order your essay Order your dissertation Order essay marking Order personal statement Understanding The Organisational Structure And Culture Management Essay Introduction "Organizational behaviour is a learning that examines the collision that individuals, groups and structure have on behaviour within business for the purpose of applying such knowledge toward improving an organization's effectiveness." (Robbins) An understanding of organizational behaviour is valuable for improving human behaviour in positive direction, on the one hand and the total organization climate, on the other hand. It tries to promote our understanding of the process of human behaviour and the changes that takes place in the goals, roles, values and interests of the organization members during the course of their association with organizations. Task 1: Understanding Organisational Structure and Culture Structure in one way is the planning of duties used for the job to be done whereas culture is the intricate as a whole which includes information, belief, art, ethics, customs and any other potentials and habits obtained by members of a society. Organisational structures and cultures Organizations are established in distinct ways to accomplish particular...
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...Understanding The Organisational Structure And Culture Management Essay Introduction "Organizational behaviour is a learning that examines the collision that individuals, groups and structure have on behaviour within business for the purpose of applying such knowledge toward improving an organization's effectiveness." (Robbins) An understanding of organizational behaviour is valuable for improving human behaviour in positive direction, on the one hand and the total organization climate, on the other hand. It tries to promote our understanding of the process of human behaviour and the changes that takes place in the goals, roles, values and interests of the organization members during the course of their association with organizations. Task 1: Understanding Organisational Structure and Culture Structure in one way is the planning of duties used for the job to be done whereas culture is the intricate as a whole which includes information, belief, art, ethics, customs and any other potentials and habits obtained by members of a society. Organisational structures and cultures example of a student's work Organizations are established in distinct ways to accomplish particular goals, and the structure of a business can help or hold back its progress toward achievement of these goals. Following are some of the different types of organisational structures and cultures. Functional Structure and Culture Functional structure is established so that every part of the organization is...
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...Business Economics (Marketing) Thesis: Master thesis Date: August 11, 2011 Preface This master thesis is considered as the final exam before graduating in a Master of Economic Science. With this last piece of work I will complete my study Economics and Business Economics, specialized in Marketing at the Economic Faculty at the Erasmus University of Rotterdam. The topic of this thesis is customer satisfaction and customer loyalty among grocery shoppers in the Netherlands. The focus of this research will be on the region ‘Het Westland’, a district in the southwest of the Netherlands. The purpose of this research is to investigate the relationship between customer satisfaction and customer loyalty and the main drivers of those two. The research took me about seven months and it was very interesting to see the different aspects of doing a research like this. I wish to pay special thanks to Drs. Jordana Liberali, my supervisor at the Erasmus University of Rotterdam, for advising, supporting and providing me with useful information but also criticism during the writing of my thesis. I also want to thank the 190 people who participated in the survey. Without their opinion, it wasn’t possible for me to do this research and write an appropriate thesis. At last, I want to thank my parents and girlfriend for their support and sympathy. Rotterdam, August 2011 Stephan de Jong Table of contents List of figures and tables...
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...the business operates within and also where the related sport is played (Beech and Chadwick,2004). Economic- Economic factors are features of the economy that affect the industry. These features also tend to play an important role in influencing consumer behaviour. Economic factors include inflation rate, foreign exchange rates, interest rates etc. (PESTLE Analysis, 2015). For example, during the recession disposable income weakens. Therefore within the sport organisations they may expect a decline in turnover (Beech and Chadwick,2004). Social- Social factors examine the social environment of a particular market and incorporate demographics, population analytics and cultural trends etc. (PESTLE Analysis, 2015). Social factors including behaviours and attitudes within the sport industry are greatly influenced by some of the more obvious drivers such as health, education and changes in demographics and a shift in work patterns. These drivers specificity impact and reflect on the workforce and consumers (Beech and Chadwick,2004). Technological – Technological factors refer to innovations within technology that could potentially favour or hinder a specific market or industry (PESTLE Analysis, 2015). Technological drivers are stepping up within the sporting industry. However, a handful of organisations are failing to keep up to date with recent technology that they could benefit from. Most sporting companies now have databases...
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...The TQM Magazine Emerald Article: A new framework for managing change J.S. Oakland, S.J. Tanner Article information: To cite this document: J.S. Oakland, S.J. Tanner, (2007),"A new framework for managing change", The TQM Magazine, Vol. 19 Iss: 6 pp. 572 - 589 Permanent link to this document: http://dx.doi.org/10.1108/09544780710828421 Downloaded on: 16-08-2012 References: This document contains references to 20 other documents Citations: This document has been cited by 10 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 12014 times since 2007. * Users who downloaded this Article also downloaded: * François Des Rosiers, Jean Dubé, Marius Thériault, (2011),"Do peer effects shape property values?", Journal of Property Investment & Finance, Vol. 29 Iss: 4 pp. 510 - 528 http://dx.doi.org/10.1108/14635781111150376 Hui Chen, Miguel Baptista Nunes, Lihong Zhou, Guo Chao Peng, (2011),"Expanding the concept of requirements traceability: The role of electronic records management in gathering evidence of crucial communications and negotiations", Aslib Proceedings, Vol. 63 Iss: 2 pp. 168 - 187 http://dx.doi.org/10.1108/00012531111135646 Charles Inskip, Andy MacFarlane, Pauline Rafferty, (2010),"Organising music for movies", Aslib Proceedings, Vol. 62 Iss: 4 pp. 489 - 501 http://dx.doi.org/10.1108/00012531011074726 Access to this document was granted through an Emerald subscription provided by UNIVERSITY OF MANCHESTER For Authors:...
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...CHAPTER 1 The importance of understanding consumer behaviour CHAPTER CONTENTS Introduction Defining Consumer Behaviour Consumer Behaviour in Context Consumer Behaviour and the Marketing Mix Consumers and Relationship Marketing Consumers and Marketing Planning Antecedents of Consumer Behaviour Neuroscience Psychology Sociology Summary Key points Review questions Case study revisited: Pizza Case study: Center Parcs Further reading References LEARNING OBJECTIVES After reading this chapter you should be able to: Explain how the study of consumer behaviour has evolved. Show how consumer behaviour relates to marketing decision-making. Explain why relationships are harder to establish in business-to-consumer situations than in business-to-business situations. Describe the scope and nature of psychology and sociology. Describe the scope and nature of anthropology. Describe the relationship of economics with the study of consumer behaviour. Explain the role of exchange in improving people’s welfare. Explain how the terms ‘luxury’ and ‘necessity’ relate to consumer behaviour. Introduction Customer Someone who makes the decision to buy a product 01-Blythe-Ch-01-Part-1.indd 3 Every day we buy things. We exchange our money for goods and services, for our own use and for the use of our families: we choose things we think will meet our needs on a day-to-day basis, and we occasionally make buying decisions which will affect our lives for ...
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