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Good morning/afternoon everyone. We are the analysts from Apple and today, we will give you a presentation on the latest tablet made by Amazon – the Kindle Fire. We will discuss about its main features, as well as compare the overall cost to make our iPad 2 with the Kindle, to see whether it can be our direct competitor or not.
Firstly, let’s take a brief look about Amazon and its main weapon – the Kindle Fire. Amazon is an international electronic commercial organization, with the headquarters located in Washington, United states. Together with Alibaba, Wal-mart and eBay, the company is considered to be one of the largest online retailers in the US. At first, Amazon is purely an online bookstore. Later on, it has decided to diversify its merchandise to provide many other goods, such as movies, songs, applications and many more.
The Kindle Fire is a mini portable computer, also known as a tablet, which is Amazon’s attempt to enter the promising tablet market. Initially, it was just a device that allow people to read online books and that’s it. When it was firstly announced at the end of 2011, it has been considered by many reviewers to be the real competitor of the iPad 2. It was the second best selling tablet at that time, right after the Apple’s iPad 2.

Now, we compare the Kindle Fire with the iPad 2, based on the functionality aspect. <Nhìn bảng so sánh 3 tablet>
We can see that in general, the iPad 2 has more functionalities than the Kindle Fire. It has camera and Bluetooth, while the Kindle Fire does not. Thus, the iPad 2 will perform better then the Kindle Fire

If you take a look at the cost comparison table given in the textbook, we can clearly see that the cost of establishing the iPad 2 is way higher that the Kindle Fire’s, $127 in difference to be specific. Little did we recognize that the real cost to make a Kindle Fire was roughly $201,

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