MKT351 Consumer Behaviour
Assignment 1 – Group-based Assignment July 2013 Presentation

MKT351

Assignment 1

Group-based Assignment This assignment is worth 30% of the final mark for MKT351 Consumer Behaviour. The cut-off date for this assignment is 21 August 2013, 2359hrs. This is a group-based assignment. You should form a group of 3 members from your seminar group. Each group is required to upload a single report to MyUniSIM via your respective seminar group. Please elect a group leader. The responsibility of the group leader is to upload the report on behalf of the group. It is important for each group member to contribute substantially to the final submitted work. All group members are equally responsible for the entire submitted assignment. If you feel that the work distribution is inequitable to either yourself or your group mates, please highlight this to your instructor as soon as possible. Your instructor will then investigate and decide on any action that needs to be taken. It is not necessary for all group members to be awarded the same mark. ___________________________________________________________________________ Submission guidelines for the Group-based Assignment are as follows: 1. Cover page: Include group members’ names and PI number. 2. Word limit for the report is between 2,500 and 3,000 words (excludes cover page, bibliography and appendices). Please adhere to the word limit. Reports that fail to conform to the word limit may be penalised. 3. Font size 12, Times New Roman, 1.5 lines spacing. 4. Referencing: Use either the Harvard/APA/MLA referencing style. 5. You must acknowledge and reference all sources used or it will count as plagiarism. A maximum of up to 10 marks will be deducted for improper referencing.

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Assignment 1 – Page 2 of 10

MKT351

Assignment 1

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