...PHILIP KOTLER Philip Kotler (born May 27, 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University Why chocolate? I. According to a recent study conducted by a major chocolate brand in India the major consumers of chocolates apart from kids are teenagers and people between the age of 15 - 35. Most of the chocolate brands in India produce chocolates in different sizes that are priced according to their sizes. Chocolates like Diary Milk and Five Star can be got for just Rs 10. Chocolates in India are slowly and steadily substituting the mithai or traditional Indian sweets. Due to the increasing levels of social consciousness people prefer gifting well wrapped chocolate packets rather than sweets on occasions and festivals. Taking advantage of this situation GATHERING AND ANALYSING MARKET INFORMATION PRODUCTS Amul chocolates Parent Company Amul Category Chocolates Sector Food Products Tagline/ Slogan Taste of India USP Quality and affordability STP Segment Quality conscious children and adults Target Group Kids and youth Positioning Taste of India by giving them quality products SWOT Analysis Strength 1. Good product range which includes chocolates, toffees, syrups etc 2. Good quality and packaging 3. Excellent distribution network of Amul ensure availability 4. Branding and advertising through TVCs and print ads is popular 5. Pricing is good as...
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...Graph ng France Henry IV * Ipinalabas niya ang Edict of Nantes upang ang mga digmaan sanhi ng relihiyon na nagbibigay sa mga Huguenot ng kalayaan sa pagsamba at pantay na karapatan pulitikal na tinatamasa ng mga Katoliko. Louis XIII * Muling nalugmok ang France sa kaguluhan ngunit hindi madaling nagupo ang pundasyong itinatag ni Henry IV. Para maipagpatuloy ang panuntunan ng kanyang aman, pinili niya si Richelieu bilang Punong Ministro. Richelieu * May 2 siyang layunin ang gawing makapangyarihan at maging pangunahin lakas ito sa Europe * Pinalakas ang pamahalaan local at nagatas ng mga mangangasiwa na tinatawag na intendants, sa maikling panahon lubos na nakontrol ng intendants ang local na pamahalaan Thirty Years Wars * Sa paghangad ng france na pigilan ang dominasyon ng mga Hapsburg sa Europe pumasok ito sa thirty years wars. Nang tila magwakas na ang digmaan biglang sumanib ang France sa protestante ang france at mga kaalyansa nito ay nagtagumpay. Winakasan ng Kasunduan sa Westphalia ang digmaan. Ang kinilalang makapangyarihang estado pagkatapos ng digmaan ay france Kasunduan sa Westphalia * Ang naging pangunahing bunga ng digmaan ay ang pagangat ng france bilang pangunahing kapangyarihan sa Europe at paghina ng Hapsburg sa Germany at Spain. Humina ang kanilang emperador. Patakarang military ni Louis XIV May nagawang mali si Louis XIV na naghakbang sa paghina ng france. Inakala niya na hindi tapat at mapanganib ang mga Huguenot kaya pinawalang-bisa...
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...1. What is meant by “course and scope of employment” for purposes of respondeat superior? What are the criteria to consider on whether or not the employee was within course and scope of employment when the tort was committed? a. principal-employer is liable for any harm caused to a third party by an agent-employee within the scope of employment b. Factors: i. Scope of employment 1. Whether the employee’s act was authorized by the employer. 2. The time, place, and purpose of the act. 3. Whether the act was one commonly performed by employees on behalf of their employers. 4. The extent to which the employer’s interest was advanced by the act. 5. The extent to which the private interests of the employee were involved. 6. Whether the employer furnished the means or instrumentality (for example, a truck or a machine) by which an injury was inflicted. 7. Whether the employer had reason to know that the employee would perform the act in question and whether the employee had done it before. 8. Whether the act involved the commission of a serious crime. ii. Distinction between 9. detour – stop by mail office for personal mail 10. frolic – picked up friends for cocktails in another city iii. Employee travel time 11. going to and from work – NO 12. to and from meals – NO iv. Notice...
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