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1. Explain how S.A motivate and compensate their employees?
Mr. Kelleher thinks first on happy employees, and then if you treat well your employees they will go to promote a really good customer service for your clients. Southwest is really success because the spirit that they manage within the employees, their let their staff being themselves, for example: they receive their training but also their can feel free to show their basic personalities and not trying to be anything different what their really are.
Furthermore they can be highly compensated if they work really hard giving the airline a really good productivity by their work inspiration.

2. Describe S.A strategy
At first Southwest try very hard to identify their customers and do marketing for them, then they said that the people that choose this airline is special and different because they focus on provide a very good service and also new and comfortable planes by a very accessible cost, they also think about put first the employees because if you treat your employees very good they will be happy and treat the customers the same way and that’s what makes the shareholders happy.
They know that they need to be more open mind about expand they flights destinations because the loyal customers prefers them and this requires to promote more available destinations around the world in order to satisfy customer needs, but the company thinks that this is kind of complicated because of the cultural ethics, exchanges, and of course more expenses.
Additionally as strengths, they have a really nice work group as a family; they have a really good communication and also give a special treat to their customers like for example the flight attendants provide a really nice welcome singing therefore the customers can see that they are not working robotically.
With conviction Southwest know that is one of the most

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