* Always keep in mind that you are speaking to only one person when broadcasting. * You are never talking to a group of people. There is no crowd out there, although we know that there could be thousands listening, because we are communicating with only one mind at a time. * Imagine as you speak on Audio Journal that you are sitting across the kitchen table holding a conversation with a friend. What could be more natural and informal than that scenario? When speaking in such a natural state, engaged in conversation, your speech does not become halting, or overly formal. * Always hold a conversation with your listener as though you're right in the room with him, because, in fact, you are in the same room "through the magic of radio." * Don't be shy, but bring out that part of you that says "Hey listen to me! I've got something to say! I deserve your attention!" We wouldn't talk to a friend on the phone in monotone about something that interests us. Be animated as you communicate and your enthusiasm will be infectious and compelling. * Every station should sound professional, there is no doubt about it. Your imaging makes you * Firstly you need to create a detailed description of your station, let potential listeners know what music you play, what presenters you have and where you broadcast from. * In preparing radio script, observe the following features of writing for broadcast: * • Use present tense as much as possible. * • Use a conversational style (write the way you talk) * • Condense: no passive verbs, cut down on adjectives and adverbs * The clarity of the script, the accuracy of the information and the extent to which the script * explains the benefits of following recommended activities; * The “entertainment value” of the script * The appropriateness and effectiveness of the script format and style; INFOMERCIAL: * be the difference * Your body is a machine for living. * Giving is the best communication. * "Poverty is the parent of revolution and crime."