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Dth Service

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Customer Satisfaction with DTH Services in India
Ref.No.: QM0006

Customer Satisfaction with DTH Services in India
Since Cable TV entered India in 1992, entertainment on television has grown rapidly. Out of the
71 million TV households in 1999, 32 million had access to Cable TV. However, along with the soaring viewership, complaints on quality also increased. Digitalisation of Cable TV took a new form when Direct-To-Home (DTH) was launched in India in 2003.
The DTH service is an encrypted transmission. It is a digital satellite service that provides television services direct to subscribers anywhere within the country. Unlike the regular cable connection, the SetTop-Box (STB) decodes the encrypted transmission. Since it makes use of wireless technology, programmes are sent to the subscriber’s television direct from the satellite. This eliminates the need for cables and cable infrastructure. DTH service is particularly effective in remote areas, where cables and even normal television services are poor or nonexistent. These services provide the finest picture and sound quality.
Like the quality of any modern movie theatre, DTH also provides the best quality surround sound.
Although DTH services were proposed in India way back in 1996, it was not permitted until 2003.
The government rejected approval to DTH due to concerns over national security and cultural invasion.
To prevent the implementation of DTH service, even the cable operators had heavily lobbied the government. Finally, the Government laid out certain regulations for DTH providers to operate in
India. To name a few, no foreign player can invest more than 49% in an Indian DTH venture, no broadcaster or cable network can earn more than 20% share in DTH venture and the DTH provider has to be an Indian company. Apart from that, players are required to pay an initial amount of INR
100

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