Established in 1937, Ducks unlimited, Inc. (DU) has conserved nearly 13 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, DU works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. Ducks Unlimited is the world’s largest non-profit organization dedicated to conserving North America’s waterfowl habitat.
The core values and guiding principles of DU are:
• Waterfowl and Wetlands: We conserve North America’s waterfowl and wetlands.
• Ethics: We act to uphold the reputation of DU, treating people and wildlife with respect.
• Science-Based Decision: We are committed to science to ensure our programs are sound, efficient and credible.
• Team DU: We work together as volunteers and staff.
• Waterfowling: We value and enjoy the sport and heritage of hunting.
• Collaboration, Not Confrontation: We partner with those who share common goals and values.
• Wise Investments: Our goal is to commit over 80 percent of our resources to our science-base conservation mission.
• Passion & Commitment: We celebrate the culture of DU as we serve our members.
The focus on DU has remained constant since it was formed by a small group of U.S. waterfowl hunters in 1937. That focus, often referred to as a “Singleness of Purpose,” is built upon the understanding that sustainability of waterfowl is determined by success in conserving sufficient habitat in key landscapes. DU’s vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever, is as compelling today as it was at the founding of the organization. DU must face its future with the same resolve a small group of waterfowl hunters had in asking and answering one fundamental question: If DU does not provide leadership in conserving wetlands and waterfowl, who will? DU’s answer is clear and simple- “We will.”