...DUBAI CITY OF DREAMS WHERE EVERYTHING BECAME REALITY Dubai just one word to describe luxury. In dubai you can spend your holidays in style "One thousand and one night ". Is one of the 7 states that make the United Arabic Emirates, has about one million inhabitants at least 80% of that is from abroad , in particular from India, Pakistan and Bangladesh. The best period for a holiday in Dubai is between half October and half May. In summer the heat is unbearable because it exceeds 40 degrees. Youcan visit the largest Mosque in Dubai, called Jumeirah. It is a typical example of modern islamic architecture. It is really fascinating at sunset for the colours and the lights that highlight the inside of the Mosque. Every big hotel has its own beach . The customers just pay the entrance, that includes the umbrella, the sunbed and the towels. Near Burj Al Arab there is a free beach you can put on a bikini without any problem during the weekend because it is full of foreigners. To get away from the hustle and bustle of the city, a trip in the desert is definitely an experience where you can admire the colour of the desert at sunset stopping in bedouin-style camp with typical dinner and Belly-Dancing. Shopping will never disappoint you especially if you are a woman: there are very competitive prices. In the Souk you can find valuable fabrics from India, Chinese silks, pearls, jewellery, Iranian prins, Arabic coffee pots, daggers of bronze and Persian rugs...
Words: 471 - Pages: 2
...Globalization on Dubai’s Development The globalization of Dubai marks a new stage in the history of a city founded as a small fishing village. Mr. Colin Taylor’s presentation, “Current Trends in Business Globalization” on Dubai, has explained the impact of globalization on Dubai’s economic development, culture and gender equality. The economic development of Dubai has been impacted by globalization trends in many different ways. The most noticeable way in which Dubai has entered the global economy is through its success in attracting tourism and attention to the city. As Mr. Colin Taylor showed three photos in his presentation, the “Burj Al-Brab” hotel, the only seven-star hotel in the world, has become an international symbol of Dubai. In addition, the “Palm Jumeirah” is an ongoing $1.5 billion project to create the largest man-made island in the Arabian Gulf with exclusive hotels, residences shops and entertainment facilities. This development is shaped like a palm tree, “one of Dubai’s most enduring symbols of life and abundance.” Dubai is now also home to the world’s tallest building, the “Burj Khalifa”, which provides luxury office suites, living suites and restaurants. Another way that globalization has affected Dubai’s economy is through international sports. The city has become increasingly known for its hosting of sporting events that offer large monetary prizes. For example, Dubai’s Nad-al-Sheba Racecourse hosts the Dubai World Cup, the world’s richest horse race with a $6...
Words: 887 - Pages: 4
...Dubai: a playground for the rich and famous? Sex and the City… one of the most famous and fabulous series and movies ever since. Ordinary women can not resist the luxury, glamour, fashion, sex and gossip the four SATC girls are involved in. The first movie was a great success, the second even more. `One week in Abu Dhabi`, as Samantha said, turned out to be more glamorous as one can think of. Carrie, Charlotte, Miranda and Samantha visited Abu Dhabi, one of the seven Emirates. In this movie everything is soaked in luxury and charm. The Emirates are almost presented like an illusion. But is it actually an illusion? Are the Arabic Emirates to good to be true? Too expensive? A dream to the regular crowd? Dubai, also one of the seven Emirates, is considered to be the most touristic one. According to (bronnen), Dubai has a lot to offer. Architecture, tropical beaches, shopping and culture are just a few examples. Dubai is booming, every year millions of people from all over the world visit this state, 30.000 of which are Dutch (www.ontdekdubai.nl). It is very unlikely that all these people are engaged to a “Sheik” like Samantha was. It seems that the Emirates, and Dubai in particular, are not that inaccessible to the regular crowd as we first thought, are they? To answer this question, the Dutch tourist will be point of reference. Getting there and around Dutch people are very keen on summer holidays. The weather in the Netherlands can be relatively depressing during winter...
Words: 1201 - Pages: 5
...Dubai Dubai (Arabic: دبيّ Dubeii; IPA: [du'beii]; English pronunciation: /duːˈbaɪ/ doo-by) is an emirate within the United Arab Emirates (UAE). A city within the emirate is also named Dubai. The emirate is located south east of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi. Dubai and Abu Dhabi are the only two emirates to have veto power over critical matters of national importance in the country's legislature. Dubai City is located on the emirate's northern coastline. The earliest mention of Dubai is in 1095, and the earliest settlement known as Dubai town dates from 1799. Dubai was formally established in 1833 by Sheikh Maktoum bin Buti al Maktoum when he persuaded 800 members of the Bani Yas tribe, living in what is now part of Saudi Arabia, to follow him to the Dubai Creek by the Al Abu Falasa clan of Bani Yas. It remained under clan control when the United Kingdom assumed the protection of Dubai in 1892. Its geographical location made it an important trading hub and by the beginning of the 20th century, it was an important port. In 1966, oil was discovered, Dubai and the emirate of Qatar set up a new monetary unit to replace the Gulf Rupee. The oil economy led to a massive influx of foreign workers, quickly expanding the city by 300% and bringing in international oil interests. The modern emirate of Dubai was created after the UK left the area in 1971. At this...
Words: 491 - Pages: 2
...dubaiThe current issue and full text archive of this journal is available at www.emeraldinsight.com/1753-8335.htm JPMD 1,1 Dubai – a star in the east A case study in strategic destination branding Melodena Stephens Balakrishnan University of Wollongong in Dubai, Dubai, United Arab Emirates Abstract Purpose – Worldwide approximately 200 national economies are competing in the destination market. In 2006, global government and capital expenditure exceeded US$1,480 billion making destination branding an important concept that still remains fragmented and unplanned. Dubai, an emirate of the UAE in the Middle East has been chosen as a case study to explain some elements of successful destination branding. This paper aims to apply a framework developed by Balakrishnan to explain areas of caution when competing in an international market where success is also partially dependent on the macro-environment. Design/methodology/approach – The framework was developed by reviewing literature on destination, place, corporate, product portfolio and service branding. The framework was tested using case study methodology. Secondary research was primarily used to develop the case. Findings – There is a strong fit with the model suggesting that destinations can use this as a basis for continuity in strategy even as governments change. Based on the analysis and review; a checklist for destination branding strategy was recommended. Research limitations/implications – Since, this study depends...
Words: 13829 - Pages: 56
...Dubai One should visit Dubai, because it is a beautiful city located in the United Arab Emirates with the modern development and wonderful and luxurious attractions. The first sightseeing that needs to be mentioned is Burj Khalifa. It is a skyscraper with the height of 829.84 m; the high rise is the tallest artificial building around the world. The structure was officially opened on the 4th January, 2010, and it is a component of the new 2 km flagship district named Downtown Dubai. This tower is the heart of the world-famous area for shopping, eating and amusement. It is also the highest skyscraper, the structure of which consists of numerous floors, while the tallest one has the biggest and swiftest elevators. In order to test one of the performances, it is essential to pay a visit to “Atmosphere”, which is the world tallest restaurant on the 122nd floor, at the height of 442 m. In contradiction to the title, it offers a supervision deck, which is not placed on the tip, namely on the 163th floor, but on the 124th one. When it was opened at first, it was the tallest supervision deck in the world in terms of the open air, taking into consideration its height of 452 m; however, since that time, it has been exceeded by the Cloud Top 488 supervision deck on the tip of Canton Tower in Guangdong, located in China. Another place of interest in Dubai is Burj Al Arab. It is one of the most splendid buildings with the height of 321 m; it is considered to be the fourth elevated hotel...
Words: 1306 - Pages: 6
...DUBAI, LA CAPITAL FINANCIERA DEL MEDIO ORIENTE Siendo el territorio más poblado de la confederación de principados conocida como los “Emiratos Árabes Unidos”, Dubái se ha convertido en un foco principal del desarrollo en oriente medio y un actor principal en el turismo de lujo. La economía de Dubái se ha ido diversificando a lo largo de los últimos 40 años, buscando no depender totalmente de los pozos petroleros cuyas reservas están pronosticadas a desaparecer en los próximos 20 años. Entre las diferentes estrategias encontramos una gran concentración en la infraestructura, así como la apertura al comercio y servicios financieros. Con un PIB per cápita de más de 40,000 dólares, Dubái es una de las ciudades más ricas del mundo y a diferencia de una gran cantidad de países árabes, cuenta con un alto índice de desarrollo humano, esto lo convierte en un tema relevante dentro del marco geo-económico actual y por lo tanto, en un caso interesante para investigar a fondo. Palabras clave: Economía, Diversificación de ingresos, Infraestructura comercial. Being the most populated city in the confederacy of principalities known as “United Arab Emirates”, Dubai has become a main beacon in the development of the Middle East, and an important stage for luxury tourism. Dubai's economy has been diversifying through the last 40 years, trying not to rely mainly in the oil wells, whose reserves are predicted to disappear in the next 20 years. These strategies involve a focus...
Words: 2735 - Pages: 11
...INTRODUCTION Dubai is one of the seven emirates of UAE. The emirate consists of a city of the same name. The city is the largest in terms of population among the rest of the cities of UAE and is the second largest city in terms of area after Abu Dhabi. The history of Dubai dates back to the era even before than the formation of United Arab Emirates. It was only a desert back then in which only tribal Bedouins living in the area could survive. Gradually the population began to rise and thus the desert gained the shape of a city that is one of the largest cities in the world of modern times. Previously Dubai's economy was dependent on oil trading business only. Then steps were taken by the government of Dubai to diversify the economy of Dubai. One of these steps was making Dubai an industrial and commercial hub in the region. For this purpose, many different free zones were established all over the city. These free zones played quite an important role in the diversification of the economy of Dubai and in the creation of a business hub in the city. The companies that were operating in these zones were given special allowances and benefits that helped in flourishing their trades all across the city. Dubai freezone company enjoys benefits such as better infrastructure, a wide range of facilities (warehouses, offices), relief from corporate tax, and zero import duties. One of the most important benefits that were available to the companies operating in the zone was that these companies...
Words: 5549 - Pages: 23
...been to Dubai was when I was in Primary 4 and it has been a year or so already. It was time to visit my dad again in the June break. The transformation occurred before I even arrived at Dubai as flew on the Boeing 777 from Changi. Emirates Airline is simply the best of the best as it has an enormous selection of movies and TV programmes from around the world, as well as music, video games and the latest news. There's always something on to sit back, relax and enjoy. The sense of “newness” and space continued as we arrived at Dubai Airport with its cavernous roof and spotless facilities. My tired, old suitcase looked slightly embarrassed as it came around the carrousel into this opulent arrival hall. It looked like it had just turned up at the opera in jeans and a t-shirt! As I stepped out of the airport, I couldn’t recognise Dubai comparing to the last year, it had changed a lot since I last visited. I could spot at least 30 differences since I came starting from the airport! Nevertheless we proceeded and we took a local taxi to the hotel which was the Palace, Old Town. Don’t be misled by the phrase old town as the hotel is next to the Burj Khalifa (formerly Burj Dubai) which had just been built when we stayed. For the uninitiated the Burj Khalifa is the world’s tallest building at almost 1km high. I realised that when you are staying next to the World’s tallest building you are always going to be able to find your way back to the hotel! The Palace hotel in Dubai has ultra-modern...
Words: 765 - Pages: 4
...Boreproduced, poste ELL Mohamm of just a few dhe Singapore ofict. And it’s allSheikh Mohapy little coas.a He is the foased airline sman-made iopment, andeikh Mohamy for millionsve hotel, andes. While huned and somed, infrastructuduce economo balance his of UAE and pment 2006, Sheikhtoum, becam gion, it is properegion will abbrethis case. The wThe feminine equequivalent is “bin_______________ Nohria, Umaimah Md sources. HBS casata, or illustrationsHarvard College. Toston, MA 02163, oed, or transmitted, w med an decades, [Dubaf the Middle Eal the vision of oammed bin Rstal village inounder, part-serving over aislands, andlogistics. Dmmed pursues of annual tod the largestndreds of thoe local Emiraure was weakmic, social, anrole as a busi d Dubai Mohammede the Emir (ru r to refer to royeviate the title toword “Sheikh”...
Words: 13642 - Pages: 55
...A Trip to Dubai The last time I had been to Dubai was when I was in Primary 4 and it has been a year or so already. It was time to visit my dad again in the June break. The transformation occurred before I even arrived at Dubai as flew on the Boeing 777 from Changi. Emirates Airline is simply the best of the best as it has an enormous selection of movies and TV programmes from around the world, as well as music, video games and the latest news. There's always something on to sit back, relax and enjoy. The sense of “newness” and space continued as we arrived at Dubai Airport with its cavernous roof and spotless facilities. My tired, old suitcase looked slightly embarrassed as it came around the carrousel into this opulent arrival hall. It looked like it had just turned up at the opera in jeans and a t-shirt! As I stepped out of the airport, I couldn’t recognise Dubai comparing to the last year, it had changed a lot since I last visited. I could spot at least 30 differences since I came starting from the airport! Nevertheless we proceeded and we took a local taxi to the hotel which was the Palace, Old Town. Don’t be misled by the phrase old town as the hotel is next to the Burj Khalifa (formerly Burj Dubai) which had just been built when we stayed. For the uninitiated the Burj Khalifa is the world’s tallest building at almost 1km high. I realised that when you are staying next to the World’s tallest building you are always going to be able to find your way back to the hotel...
Words: 374 - Pages: 2
...counters and organization, they play a vital rule in the future outcome based on their today’s decisions. Dubai or as most of today leaders referring to city of the gold, plays an important role in the region leadership. Thirteen’s’ years back, everybody looks to the Gulf Region as a desert. But nowadays with fastest growing in economy and natural resources the perception has been changed. Dubai in United Arab Emirates is the fastest growing city in the region and in the world. And this is due to the leadership of Sheik Mohammad Bin Rashid Al Mahktoum the governor of Dubai. Sheik Mohammad Bin Rashid Al Mahktoum, is viewed as the transformational leader of the Emirate ofDubai. His vision was to see Dubai as the trading commerce center in the world. Emirates is divided into seven sectors and each one is govern by different Sheik from AlMahktoum Family. And between all of the cities Dubai becomes the leading in the world. What are the challenges? And what are the changes done in Dubai that makes all this change? When you look back 30 years to Dubai and you see the change you will say it is miracle. It is development form many sides infrastructure, telecommunications, largest building in the world, the only seven stars hotel, world financial center and other more developments that makes Dubai the destination for all visitors. A study is done to examine the leadership in Dubai efficiency, and a survey that involve a team of executive leadership for more than 200 highly level management...
Words: 796 - Pages: 4
...Introduction In a few short weeks, I will be taking the trip of a life time to the United Arab Emirates! The UAE is an exciting place full of wonder and new adventures. The country is separated into seven distinct Emirates, each seeming to create a feel of past, present, and future depending on the Emirate you visit. The futuristic city of Dubai, currently boasting the tallest building in the world- the Burj Khalifa, has become internationally known as a major trading hub and popular tourist destination. And while the UAE has changed rapidly over the last several decades, it has nevertheless kept it culture of hospitality and perseverance alive. I am very excited to have the opportunity to explore such an interesting place and experience everything the United Arab Emirates has to offer! History & Customs The United Arab Emirates has a relatively short history as a nation. The area it currently resides in was actually highly known for piracy back in the day. So much so that in the early 19th century, pirates had provoked the intervention of the British. This resulted in the British enforcing a temporary truce in 1820 that eventually became permanent in 1853. The British provided the nine Trucial states with protection but did not formally administer them as a colony. “Thus what had once been deemed the ‘Pirate Coast’ was renamed the ‘Trucial Coast’” (Pearson, 2014). “With relatively calm seas, the pearling industry boomed during the 19th and early 20th centuries” (Council...
Words: 3435 - Pages: 14
...Dubai Metro Facts * The Dubai Metro opened on 09/09/09 with ten stations operational under its red line * The Dubai Metro is also the world’s longest automated driverless train system * It has been launched in a record time of four years * The total cost of the Dubai Metro is estimated at 15 (28) billion dirhams * There are two metro lines covering the city – The Red Line and The Green Line * The Red Line has 29 stations covering 52 kms which is fully operational by Feb 2010 * The Green Line has 18 stations over 23 kms and opened in 2011 * Anyone with a valid ticket/Nol card is eligible to use the Metro – residents or tourists * There are four types of Nol cards – Silver, Gold, Red and Blue each serving customers as per their requirement * Train run from 6am to 11pm, Saturday to Thursday and from 2pm to midnight on Fridays. * The waiting time between trains during rush hours is 3 minutes 45 seconds and during off peak times is 7 minutes 30 seconds * 1,05,000 took the Metro during the launch weekend * There are four themes based on which the interiors of the metro have been developed – Earth, Fire, Water and Air * First aid crew, security crew in the train cars and station staff will help passengers have a smooth ride | 1.The Dubai Metro is the world’s largest automated driverless train system, with more than 70km of magnetic tracks. 2.The Metro will be able to carry up to 27,000 passengers in each direction every hour. When fully functioning...
Words: 2461 - Pages: 10
...* CASE STUDY ANALYSIS: CASE STUDY 25 – DUBAI THE JEWEL IN THE DESERT MING CHANG FEI FANG EMMA HAN ALIREZA PAYKAZADI EMILEE RICE UNIVERSITY OF FLORIDA CASE STUDY ANALYSIS: CASE STUDY 25 – DUBAI THE JEWEL IN THE DESERT MING CHANG FEI FANG EMMA HAN ALIREZA PAYKAZADI EMILEE RICE UNIVERSITY OF FLORIDA Table of Contents 1 Introduction 3 2 Key Issues 4 3 General Environmental Analysis 5 3.1 Tourism 6 3.2 Business in Dubai 8 4 SWOT Analysis 10 4.1 Strengths 10 4.2 Weakness 12 4.3 Opportunity 13 4.4 Threat 14 5 TOWS Analysis 14 7 Recommendation 17 8 Conclusion 18 9 Update to Present 18 * * Introduction Dubai is a small nation that “thinks big and sells dreams”. As an emirate that is known very little for the oil that it produces, it has made a name for itself by providing the best tourist location for anyone looking for the perfect weather, extravagant amenities, jaw dropping architecture, high-end fashion and entertainment unlike any other place in the world. Dubai’s leaders, the Maktoum family, knew oil was a temporary resource that would eventually run out. The family wanted other revenue sources to be made from other places and the prince had a vision that has made Dubai the Jewel in the Desert (Temporal, 2006). Dubai joined six other states to form what is known as the Federation of the United Arab Emirates in 1971. Many have wondered, the likelihood for such a small nation to grow so quickly...
Words: 5177 - Pages: 21
