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Dunkin Donuts Brand

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1. Discuss the Dunkin’ Donuts store and/or visit the company’s website.

Dunkin’ Donuts is famous for their many varieties of doughnuts and their wide range of bakery products which include muffins and bagels. Dunkin’ Donuts was first introduced as a retailer designed to bring quality donuts and the freshest coffee to consumers. Since they opened for business, it has rapidly became an intrinsic part of the American society . Though famous for their bakery goods that include among many others muffins, cookies, scones, and donuts . Dunkin’ Donuts also has a wide range of coffees- espressos, lattes and cappuccinos, which are freshly brewed . The website is also very enlightening and tells you alot about the various products that the company carries.

2. Based on the information presented in the video, and the information and experiences gathered in the store or online, assess Dunkin’s Donut’s points of differentiation and points of parity.

In my opinion, based on the information presented in the video, and the information and experiences that i gathered when i visit a Dunkin’ Donuts store or when i browsed the website online, I think that Dunkin’s Donut’s points of differentiation lies in the fact that it has established a powerful brand and image through its efficient operations, low prices and the various high quality products it offers to it's customers on consistent basis. Additionally, I think that Dunkin’s Donut’s points of parity rests on it's commitment to continue pursuing an aggressive expansion policy via the use of franchises and the superb research and development they undertake before launching a new product line.

3. How has Dunkin’ Donuts maintained brand consistency over many decades?

I believe that Dunkin’ Donuts has maintained it's brand consistency over many decades because they have a very high attention to detail which they consistently monitor and guide to ensure that all their products taste and look the same no matter where it it purchased. Their strategy of remaining consistent over the years is also in part due to the company's overall commitment to a trusted and defined set of production and marketing strategy the always carries the same message and follows the same pattern over time, an example being the company's commercials that never really seem to take things too seriously.
4. What is Dunkin’ Donuts value proposition?

I believe that Dunkin’ Donuts has it's value proposition deeply rooted in the idea that it offers quality donuts and the freshest coffee every time at a low price. Considering the fact that Dunkin' Donuts aims to sell high quality products at lower rates than it's competitors, such as Panera Bread, i think that the company may have created a niche that will attract and retain their customers. Also, by updating their menu and retail outlets to be in line with what consumers want today, Dunkin' Donuts will always enjoy the ability to offer something new and exciting to its customer.

5. How is Dunkin’ Donuts' growing its share of customer? How has the brand evolved accordingly?

Dunkin’ Donuts' is effectively growing it's share of customers by strategically solidifying their niche in the Franchising area. Since franchisee-managed stores are a relatively risk-free means of expanding Dunkin’ Donuts' market coverage. Dunkin’ Donuts' is also growing it's share of customers by coming up with new and exiting products that are more in-tune with the tastes and styles of the modern day American while at the same time maintaining a long proven tradition as the premiere vendor of quality donuts and the freshest coffee every time at a low price. The Dunkin’ Donuts' brand has definitely evolved with respect to the ever changing needs of it's customers by adopting marketing strategies that range from updating its commercials to target a more modern generation to having an online presence that markets it's brand to the web sarvy consumers of today.

References:
https://www.dunkindonuts.com/

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