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Dunkin Donuts Case

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Submitted By mrl444
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DeSales University
MK 502: Marketing Strategy
Midterm Case
October 14, 2013

Assess Dunkin’ Donuts’ strengths, weaknesses, opportunities, and threats Strengths: * Dunkin’ Donuts is a very popular franchise that has established a great image and brand through its powerful marketing and operational strategies of its variety of products, low prices and customer service. The company has worldwide operations and have significant power over their supplies due to their experience and support from Allied Domecq. Dunkin’ Donuts also has many different convenient locations and uses CRM in a lot of their marketing strategies to reward their customer base.
Weaknesses
* Because Dunkin’ Donuts is a retailer, they are not well equipped to produce bagels themselves. They rely solely on outsourcing. One drawback of this is constantly running out of products or specific flavors. This allows them to become too dependent on suppliers and disappoint their customer base.
Opportunities
* The growing demand of coffee and breakfast items for traveling families and working adults has spread across the US as well as Europe. Bagels appear to many different audiences such as children, working adults and retired adults. There is a lot of opportunity to expand with their products. For example, they recently launched K-Cups for the popular Keurig Coffee machines so customers can bring Dunkin’ Donuts in their own home. Their products are versatile and can appeal to a larger audience by simply changing the size (i.e. munchkins) and/or flavors. Threats * Due to the growth of the industry, there is also a growth of competitors. Three major competitors are Einstein Bros., Manhattan Bagel and Starbucks. There is also a dependence on Harold’s Bakery, its supplier that can cause many difficulties and problems.

How important are bagels to the Dunkin’ Donuts business?

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