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DuPont Case Analysis
The Problems the company is facing is as follows: 1. Losing the position as the market leader. 2. People prefer alternate flooring to Carpeting and find it an ordeal to shop for carpets. 3. Customers were unhappy with the services provided by the retailers. 4. Fibre manufacturers were responsible for only supplying to the Carpet mills, thus the price and quantity standards were dictated by Carpet mills. 5. There was no proper market segmentation or market focus.
Alternative Solutions to the problems 1. Develop the Brand name and ensure the customers know about DuPont and its products through various marketing strategies employed by the company. Some of the marketing strategies could be Advertisement in different industrial magazines and training the retailers. 2. Open a new division which deals with all products and services related to flooring. Also, the procedure of buying carpets could be turned into an emotional and enjoyable experience wherein the customers look at carpets as more than something just to walk on. 3. The company should provide proper Training session to the retailers so that they have proper knowledge about the products they are selling. And the customers should be provided with after sales service such as fitting of the carpet and maintenance which will ensure that customers leave satisfied. There could also be a hotline where the customers can directly contact experts in the industry. 4. There should be a contract stating the price range within which they should sell and the quantity standards which need to be maintained by the carpet mills ensuring that the customers were not cheated in anyway. Also providing Technical support as well quality assessments and help them identify the latest trend and styles in the market. 5. The company should analyze the different markets and

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