...Apple vs. Samsung The development of mobile phones has been an ongoing processes of new innovations and advancements, in attempts to fulfill the constant changing needs and preferences of customers. Among doing so, the adoption rates of cellphones have had one of the fastest rates of any technologies. Nowadays cellphones have become very important parts of the human’s daily lives and communications across the world. Cellphones today are used more than ever before. They have the ability to do many of our everyday tasks like banking, emailing, scheduling, and picture taking. The mobile phone market is highly competitive and manufacturers are constantly looking for competitive advantages to persuade customers to select their brands instead of the competitors'. Key factors that play into the purchasing of mobile phones are price, quality, durability, simplicity, and brand name. I conducted some surveys to try and better understand if the durability and user-friendliness of a cellphone plays greater roles on the male consumers vs. the female consumers when deciding on mobile phones to be purchased. I chose this segment because Samsung and Apple corporations are both the leading providers for the cellphone industry. I was interested in the user-friendliness and durability aspects because it is very common to hear the arguments of which phones are better, and which phones break more often. I also thought that the questions would be very relevant topics for my classmates...
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...ISSN 2039-2117 (online) ISSN 2039-9340 (print) Mediterranean Journal of Social Sciences MCSER Publishing, Rome-Italy Vol 4 No 12 October 2013 Factors Affecting Consumer Buying Behavior of Mobile Phone Devices Mesay Sata School of Management and Accounting Hawassa University,Ethiopia Doi:10.5901/mjss.2013.v4n12p103 Abstract The purpose of this study is to investigate the factors affecting the decision of buying mobile phone devices in Hawassa town. In order to accomplish the objectives of the study, a sample of 246 consumers were taken by using simple random sampling technique. Both primary and secondary data were explored. Moreover, six important factors i.e. price, social group, product features, brand name, durability and after sales services were selected and analyzed through the use of correlation and multiple regressions analysis. From the analysis, it was clear that consumer’s value price followed by mobile phone features as the most important variable amongst all and it also acted as a motivational force that influences them to go for a mobile phone purchase decision. The study suggested that the mobile phone sellers should consider the above mentioned factors to equate the opportunity. Keywords: Consumer Buying Behavior, Mobile Phone, Consumer Purchase Decision, Hawassa : 1. Introduction The development of mobile phones and technologies has been an extended history of innovation and advancements cropped up due to dynamic changes in consumers’ needs and preferences...
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...differentiation strategy. Apple has offered unique product line that the buyers find it’s appealing and worth paying for. The chief elements of Apple’s differentiation strategy are product features and performance as well as technology and innovation. In general, there are three basic product lines of Apple which are Computer, Smartphone as well as Personal Media Players. Apple has created their own operating systems and software and applied it in their product range. In a mean time, their competitors have used the same operating systems and software. The technology they have is an advantage for Apple that differ their product with other products from the competitors for the product features. Besides that, Apple is known as a brand that has high performance excellence such as long durability product. This element make an Apple’s product differs. Currently, technology change rapidly. So, the innovation on the product is important. Apple not only developed new product to the market, they also made a continuous improvement on their existing products line. Since Apple has their own operating system and software, they have a flexibility to make changes on it. For instance, after a while Iphone 5 introduced to the public, Apple has announced the next version of Iphone5 which is Iphone 5S and Iphone 6. Rapid product innovation and frequent introductions of the next version product have increased the buyers expectation and interest. This element causes the buyers look at Apple as an outstanding...
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...is an enhancement to traditional way of doing business. It is the art of managing the whole to achieve excellence. It is defined both a philosophy and a set of guiding principles that represent the foundation of a continuously improving organization. It is the application of quantitative methods of human resources to improve all the processes within an organization and exceed customer needs now and in the future. Question 1 – 1.1 What is quality 1.1 (According to Steve Jobs late CEO of apple inc. 2010 ) Quality is the degree to which a commodity meets the expectations of the customer and even goes beyond the quality of similar commodities in the same market. Quality is conformance to specification, requirements and fitness for purpose. Steve Jobs the late Ceo of Apple was found a way to keep customers on lock in, into apple products. The fact that apple software is immune to viruses and you don’t need an antivirus pulls customer which are willing to pay the heavy prices tag since apple products are reliable. Steve Jobs came with the...
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...life”. so they will choose apple laptop as Apple is playing the most active role and has the superior brand value in this arena. # Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Prefer those products which will express their taste, independence and character. Apple is the best match for them to express this type of people. MacBook has stunning display and it is slim, powerful, light and fast which also gives excellent quality # change leaders who are most receptive to new ideas and technologies so they are the group of people who will be changing their product frequently. # Innovators posses highest income. Apple plays the active role and requires highest price- MacBook’s price range is from $887- $ 2712, and they can afford it. #For their high self esteem they like to lead and Apple helps them with its high quality. MacBook’s processor type is Intel core processor of different generations. Thinkers. # Thinkers are highly motivated by standards. HP (Hewlett-Packard) is a standard brand for laptops. Its installed ram is 1-8 GB, hard drive capacity 100- 2000 GB based on variety and display size is 17-19 inch # They have enough financial resources, but prefer to buy things after having a good knowledge over it. They are not the risk takers so they want to have those products which are longer lasting...
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...4-12 Reliability is a situation that a product will show its function normally for a reasonable length of time. Maintainability is the cost of repairing or maintaining a product or service. Reliability and Maintainability are two important things to measure how good about the product or service. If a product has reliability and maintainability in same time, that will be a great product. Philishave has both reliability and maintainability. I can use Philishave for 10 years and maintain good functions. It is easy and lower cost to repair the damaged Philishave since that is assembled to modules and easy to disassemble. 4-13 Simplification can reduce the number of parts in order to give the design more possibility and flexibility. Standardization saves design time, tooling costs and production worries that can improve design. Modular design can help the product achieve the cost benefits of standardization without losing the market advantage of variety and uniqueness and modelar design combines standardized building blocks, or modules, to make unique finished products. 5-9 The elements of the queuing system are the calling population, arrivals, servers and the queue. 5-12 Hair salon: single-server model, queue discipline, the calling population is infinite. Bank: multiple-server model, queue discipline, the calling population is infinite. Laundromat: single-server model, not queue discipline, the calling population is infinite. Doctor’s office: single-server model...
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...Apple (Computer) Inc. Whither the MAC? | Case Study Analysis | Strategic Analysis in terms of Capabilities Analysis & Five Force Model | Submitted by : Muhammad Saad Dasti Section B | 1. Prepare a Five Forces Analysis of the personal computer industry. (Think of your traditional Windows based PC.) How attractive is this industry? In order to properly identify and evaluate competitive position of personal computer , competitive analaysis model has been created to fully depict the position of display systems according to current scenario * The personal computer industry is somewhat vulnerable against the bargaining power of buyers. In recent years customers have more and more alternative options to the personal computer. Smartphone’s, tablet computers, and other handheld devices like IPods have most of the same capabilities as a personal computer. And because of the availability, sleekness, and trendiness of these alternatives, they have become increasingly popular making personal computers more and more obsolete. In order for the personal computer to compete with these newer alternative options, it must differentiate itself in order to regain market share. * Suppliers in the personal computer industry can be categorized into three groups, including hardware suppliers, software suppliers and service suppliers. The core of their...
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...Apple iPhone: Life in the Technology Lane 1. Apple CEO Steve Jobs alluded to the price a customer may have to pay to own an iPhone when he said that the steep and sudden price change was simply part of “life in the technology lane.” What did he mean? Beyond the simple exchange of money, what else might the price of such a product include? Life in the technology lane can be defined according to Steve Jobs in the Apple website, as a “bumpy road”. This road will always be facing change, innovation, and improvement. There will always be early adopters who buy a product before a cutoff date and miss the new plus, new price, or new adaptation made to the product. For instance, if you are of the consumers that will be waiting for a new price reduction or for the new improved model to enter the market, you will, most likely, never buy any technological product. There will always be something cheaper and better to come. That relationship and development in technology is what is referred to as life in the technology lane. Price in a technological innovation includes the idea, in other words, the creation of the idea. It is what made the product possible and what made the product unique and a leader in the market. Additionally, price includes the time of creation of the product, and, most importantly, the value of creating the iPhone in terms of what the manufacturers believe will match the customers’ expectations and benefits. 2. Discuss the role that product demand played in pricing...
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... 1 Abstract Apple is a company that has very loyal customers. Even though their products can be a little more costly than other companies, the scope of their products make its worth it to a consumer who is brand loyal to Apple. The wonderful customer service, the ability to link up the products and the ease of use are just of few of the things that keep these customers so loyal. BRAND LOYALTY 2 Brand loyalty. When I hear these words the first thing that comes to mind is Apple. Once a person purchases their first Apple product it seems inevitable that their future electronic purchases will also be Apple. Apple makes sure to keep their customers coming back for more. DevineCaroline.com stated “it doesn’t hurt that their ad budget is a half a billion dollars.” Brand loyalty has played a rather large part in Apples tremendous success in the world of technology. The late Steve jobs was very passionate about his business and it showed. He was able to create a following due to his passion and it only increased due to his outstanding products. Apples mission statement reads: “ Apple...
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...consumers are demanding laptops with grand capabilities fit into a small package. The vast amount of options out there give consumers a variety of options to choose from. Consumers demand different qualities from their laptop whether it is processing, durability, battery life, display, and a variety of other options. This paper will discuss the present displays being used in stores to promote the products, what consumers voice in terms of what they want in a laptop, and primarily what brands can do to further help their sales. For this specific paper, I will be looking at Dell as the targeted brand. Dell was once the dominant presence is the computer industry, but their market share is diminishing constantly. My goal in this research is to determine what Dell is doing wrong if anything, and what they can do with their brand and products to regain their lost market share. The first store I stopped out to see their laptop display was Best Buy. Best Buy is one of the leading electronic stores in the nation, and is on the market as one of the top retailers that consumers shop at for electronics. The clerks there are tech savvy, and are helpful in answering any questions consumers may have as they are highly educated on their wide range of products. The computer center was located at the back of the store. The first thing I saw when walking towards it was a huge Windows display. The display was well lit...
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...consequences of this?Offer suggestions on how to improve the customer service of the company using different concepts from the text material. From my perspective, Apple has a strong customer orientation because it meets it does whatever it takes to meet its customers’ needs and. I decided to write about Apple and the changes that it has made over the years and how will survive without Steve Jobs. After Apple lost Steve Jobs the stock fell many people questioned the future of this company; how could this organization survive without its founder, its creative foundation, its perfectionist. The challenges for the new CEO, Tim Cook, is keeping innovation image and fulfill the customers expectation in order to maintain the original culture values. Because continue the current culture can ensure the profitability and successful of the company. Steve Jobs’ always worked as the main character involved in the whole culture at Apple, and it is a challenge for Apple to adopt this major loss and realizing a new era. After Steve Jobs, the basic value of culture will not have major change, but Apple will need to maintain the organizations stronghold on creativity, growth and innovation in their market. The true test, for not only the organization but the new CEO Tim Cook, will come with development and release of new products after Steve’s have been exhausted. Tim Cook has stepped up to plate to show everyone the...
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...The more you know about them and their needs, the easier it is to identify opportunities to sell them products and target them with appropriate offers. Computer aided design and manufacturing CAD/CAM software is used to create a 3 dimensional design. CAD/CAM software makes life of a manager easier by making it a simple task to process and manage a production. The software provides the critical mechanism through which managers can lower the costs, compress the time cycles and increase the value of innovations. In many cases, software is the core element in process innovations or creating the components that make the products that valuable customers love and enjoy. Rapid distribution of products and customers satisfaction add the most value to...
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...Applied Topic #1 Corey Ferrell Principles of Micro-Economics Instructor: James Pirner This paper was prepared by Corey Ferrell for Principles of Microeconomics, ECON 212, on July 28, 2014 Applied Topic: Apple IPhones I have chosen to make my product of interest the Apple IPhone. Smartphones have invaded and replaced many devices, items and functions that required more than the use of these small renowned devices. Smartphones have supplanted several items: Books (Kindle, iBook), daily newspapers, digital and film cameras, dictionaries, scanners, GPS, road maps, voice recorders, grocery list, iPods, radios, etc. and this list is forecasted to continue to grow as smartphones are developed to include more. This will include items such as: loyalty cards, credit and debit cards. (MIT Technology Review) In 2012, 80% of humans own a mobile phone states Anson Alexander, creator of ansonalex.com, and 91.4 million smartphones used in the United States. Even though 5.1 billion mobile were said to be owned in the world, that 1.08 billion are Smartphones. The market share in 2012 involved 4 major competitors: IPhone, Android, Microsoft and Samsung, and all four have a large audience with the 24-30 age group. 2013 showed only an increase in the Smartphone appetite. I will be focusing on the Apple’s IPhone, due to its strong presence in the market along with a nearly market stealing uniqueness. One factor in the number of IPhones sold per year is the idea that demand was so high...
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...ROSKILDE UNIVERSITY Department of Communication, Business and Information Technologies Brand preference on Mobile Purchase among the Students of Roskilde University Bachelor of business studies Project Report Supervisor: Professor Poul Dines Submitted to Department of Communication, Business and Information Technologies Submitted by Ramesh Rijal, Student number: 50593 May 24, 2013 Student Number: 50593 I declare that “the brand preference on mobile purchase among the students of Roskilde University” is my own work and that all the sources that I have used or quoted have been indicated and acknowledged by means of complete references. Ramesh Rijal rrijal@ruc.dk i ACKNOWLEDGEMENT I would like to thank for the people for their various contributions to complete this bachelor project. • • • • • Rikke Krogh, Secretary to the study board, Department of business, for her help and suggestion in every step of my learning activities My supervisor, Professor, Poul Dines, for his constant advice, assistance and guidance throughout the study Supervisor Professor Safania Normann Eriksen for her valuable insights and feedback into the research in the presentation held in the University. All the students of Roskilde University who participated in the study, for their valuable contribution and the time they gave so willingly. My family and friends, for their feedback and support during this study. ii Abstract Branding permits customers to develop association...
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...Management Science II Dr. S.Bharadwaj MODULE 1 Products And Product Differentiation Agenda • Classification of products • Levels of a product • Product Differentiation • Product Life Cycle • Summary Classification of Products • How can products be classified? • On what bases? Classification of Products On the basis of nature of product • Goods Vs Services On the basis of type of consumer • Tangible Vs. Intangible • consumer Product Vs. Industrial (Business to Business Product) e.g. soap Vs. Printing Press On the basis of durability of goods • Durable Vs. Non-Durable • TV Set Vs. Toothpaste 1 Indian Institute of Technology Madras Management Science II Dr. S.Bharadwaj Shopping Habits Classification They can also be classified on the basis of shopping habits • Convenience goods, shopping goods, specialty goods and unsought goods • Let us have a look at these Convenience goods • Fairly Inexpensive Goods and services that consumers buy frequently, quickly, and with a minimum of effort • Further divided into staples, impulse goods and emergency goods Shopping Habits Classification • Staples: These include goods that consumers buy on a regular basis • Examples would be bread, rice, atta, toothpaste and so on • If you are a marketer of staples, what should you do? • Availability is important: hence distribution strength is a great advantage ...
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