Survey Questionnaire

I am a student from the University of Birmingham, conducting a survey to find out whether Maggi should introduce a new product. As such, I hope that you would give your most accurate feedback. All particulars and responses are for academic purpose and would be kept confidential.

1. Have you tried Maggi’s instant noodles?
(a) Yes (Proceed to Question 2a)
(b) No (Proceed to Question 2b)
2a. How often do you consume instant noodles? (Proceed to Question 3)
(a) Once a week
(b) Twice a week
(c) More than 3 times a week
Others, Pls specify:_________________________________________
2b. What is the reason that you never tried Maggi instant noodles? (Proceed to Question 6)
(a) Never heard of the brand
(b) Maggi’s products are more expensive compared to other brands
(c) Prefer to stick to the current brand that you are having
3. How do you know about Maggi instant noodles?
(a) Radio
(b) TV
(c) Magazine
(d) Newspaper
(e) Family
(f) Peers
(g) Supermarket
Others, Pls Specify:______________________________________________

4. Do you like Maggi’s instant noodles?
(a) Yes
(b) No
If No, why?____________________________________________________

5. Consumers’ attitudes towards Maggi instant noodles
Loving its taste 1 2 3 4 5 Hating its taste
Unattractive packaging 1 2 3 4 5 Attractive packaging
Good Value for money 1 2 3 4 5 Excessive price
Wide product variety 1 2 3 4 5 Limited product variety
Avoiding at all costs 1 2 3 4 5 Highly recommendable

6. On a scale of 1 to 6, with (1 being the least preferred to 6 being the most preferred) please rate the following brands you prefer the most.

(a) Nissin
(b) Koka
(c) Myjojo
(d) Nong Shim
(e) Tung-I
(f) Maggi
Others, Pls Specify:___________________________________
7. Which is the most important factor when deciding which brand of instant noodles to purchase? (1-most important, 5-least important)
(a) Taste
(b) Packaging
(c) Size
(d) Price
(e) Brand name
Others, Pls Specify:_____________________________________________

Gender: Male/ Female
Age: (a) 18 and below
(b) 19-30 years old
(c) 31-40 years old
(d) 41-50 years old
(e) 51 and above

Occupation: Student / Employed / Unemployed / Housewife / Retiree
I have come to the end of the survey. Thank you for your participation!