... Textbooks are usually seven to ten years out of date when schools buy them. Therefore, the students are not getting the most current information they need to learn. With tablets, students and teachers would be able to stay up to date with all and any information they need. Tablets are much lighter than print textbooks. They can hold hundreds of textbooks, save the environment by lowering the amount of printing, increase student interactivity, and creativity, and that digital textbooks are cheaper than print textbook. “…in 2006, the U.S. book industry consumed approximately 30 million trees and had a carbon footprint equivalent to 12.4 million metric tons of carbon dioxide, or 8.85 pounds per book sold.” (Green Press Initiative and the Book Industry Study Group. 2008) Paper books can be recycled, though at this point not much data is available regarding the percentage of books that are recycled at the end of their useful life. “81 percent of K-12 teachers believe that tablets enrich classroom education. Tablets also help to improve student achievements on standardized tests.” (Ryan Graham. 2013) Cooney (2012) did a study about children reading books using enhanced e-books between the ages of 3 and 6...
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...Product Reassessment: The Traditional Printed Books Decline Wendy Anderson Strayer University Principles of Marketing August 7, 2013 The Traditional Printed books Decline The decline of the traditional printed book has become more noticeable since book stores have either closed some locations or closed their doors all together. There are still many people in the United States that know the value of owning and reading the traditional printed book. However, in current times convenience and laziness has become the standard. There are a lot of people that would prefer to carry around light weight technology such as an e-reader that can house a multitude and array of books than carry around a 500 page book or a multitude of said books. The use of e-readers to access e-books has become the wave of the future and the norm in today’s world. However, there are still many avid readers within the population that enjoy the feel and the read of the printed book. It is believed that everyone should have the opportunity to witness the advantages of reading the traditional book and be able to enjoy the experiences that a traditional book can bring to the table. As said before there a lot of people that still enjoy holding a printed book, turning the pages of said books and enjoy reading their genre of reading in the old fashioned way. The youth of America prefer to use electronics more now for educational and recreational purposes because it is easier...
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...than just read, blows the traditional print book out of the water, right? Reading is one of the most impactful, inspirational influences on people’s lives. But which is better, eBooks or the traditional print book? For most people that read, eBooks draw them in with no use of paper, and their apparent cheaper prices. But are they really cheaper than just a regular book? A newspaper article by Samantha Christmann from the Buffalo Time (NY) compares the prices of eBooks to a physical copy of a book. She states, “The Girl with the Dragon Tattoo” by Stieg Larsson is available on Amazon’s Kindle store for just $7.16. Sure, the paperback list price is $14.95, but if you head to Borders, you can snap up a physical copy for just $7.99. Kitty Kelley's enormous Oprah biography runs $9.99 in eBook format versus the whopping list price of $30. But even so, if you were to head to Barnes&Noble, you could get it for just $15.” (1) If you look in the right places, the prices of an eBook and a physical copy are essentially the same cost. Secondly, Christmann takes into consideration the investment you must make when you first have to purchase an eReader before eBooks. “Barnes&Noble's Nook eReader and Amazon's Kindle both run $259. The Sony Reader costs about the same, but you can get the pocket edition for about $150. Apple's iPad, which will act as an eReader through one of several applications, starts at $499. From there, you'll add the cost of books.” (1) The cost of eReaders/eBooks...
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...comes to the topic of e-books vs. paper books, most of us will readily agree that the spread of e-books let people’s life more and more convenient. Where this agreement usually ends, however, is on the question of environmental protection. Whereas some are convinced that e-books are greener than traditional books, others maintain that e-books do not size up to our expectations. Nowadays, with the development of science technology, the chance that we use science are more and more. Furthermore, the convenience and the light of electronic products attract lots of young people. According to the survey, a majority of e-books users are under age 30. On the other hand, some adults are more likely to read printed books. E-reader vs. paper book is a provocative question, which lots of author also make own point about. And I have chosen two articles that mainly talk about the environment of e-books and paper books in the following. In the article” E-books Are Not Greener than Paper Books”, in the author Debra.A.Miller’s view is, “the basic tenet of sustainability is the key to the problem about E-reader vs. paper book”. The author reminded us that we should think about the depletion about the materials of electronic products, shipping cost, fuel and the energy which use to recycle them. Then, the author reported some conclusions which from her colleague - Mr.Green, at Sierra Magazine. At first, Mr.Green claimed that the e-reader is not greener than the traditional books unless you are a...
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...E-Books vs. Printed Books: The 21st Century Debate By Elana Goodwin on September 12, 2014 Tweet Pin It E-book sales have skyrocketed in recent years as personal digital reading devices have steadily risen in popularity since the Amazon Kindle was released in 2007. This trend has sparked a worldwide debate of the pros and cons of e-books vs. printed books and what technological advances in reading means for the publishing industry as a whole. Back in 2010, when Apple came out with the first generation of its tablet, the iPad, the Pew Research Center found that only 5 percent of Americans owned an e-reader and 4 percent owned a tablet. But as e-readers improved their design and debuted increasingly sleeker, more intuitive, larger memory models, e-reader ownership grew. Photo Credit: u-publish.com Today, those numbers have severely multiplied, with 32 percent of Americans owning an e-reader and 42 percent owning a tablet, those devices being two of the biggest ways e-books are consumed by readers. http://www.uloop.com/news/view.php/134689/E-Books-vs-Printed-Books-The-21st-Cent However, though e-reader and e-book sales numbers seem to be constantly growing, a report by the Association of American Publishers (AAP) showed that in 2013, hardcover book sales in the U.S. were actually up while overall U.S. e-book sales were actually down about 5 percent. The AAP found that hardcover book sales rose 11.5 percent to $778.6 million through August of 2013 while e-book sales were...
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...Dorand Xhelili-121019 Paper Publishing vs E-Publishing History of Paper Publishing The introduction of printing created a medium for communication like no other. "Until the advent of radio it was the great means of communication". As paper became more widely available in the thirteenth century writing became more prominent. When the need to reproduce texts became greater, Gutenberg's movable type came about followed by a variety of other printing processes. By 1500 somewhere around 12,000,000 books in 35,000 editions had been printed. The world's first newspaper was published in Germany in 1609. But with such volumes suddenly being distributed, regulations were made to prohibit unrestrained publishing in 1637 when England limited the number of print shops and foundries by decrees. "In the cradle years of printing opposition came chiefly from organized calligraphers and illuminators whose livelihood was threatened. The content of manuscripts was seldom in question; most were classics or ecclesiastical writings and many were in Greek or Latin, which made them inaccessible to all but a few scholars and churchmen. But with the coming of the seventeenth century, printing was being viewed as a threat to established power, both religious and political. Though people like John Milton spoke out in favor of freedom of press and against requiring official censoring before publication of any text, governments' fear of political unrest kept even the first American...
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..."increase student motivation to learn." 3. Tablets can hold hundreds of textbooks on one device, plus homework, quizzes, and other files, eliminating the need for physical storage of books and classroom materials. The average tablet contains anywhere from 8 to 64 gigabytes (GB) of storage space. On the Amazon Kindle Fire, for instance, 1,000 books take up one GB of space. 4. E-textbooks on tablets cost on average 50-60% less than print textbooks. According to a 2012 report from the Federal Communications Commission (FCC), K-12 school districts spend more than $8 billion per year on textbooks. E-textbooks can save schools between $250-$1,000 per student per year. Tablet prices also continue to drop, making them increasingly affordable. Tablets cost on average $489 in 2011, $386 in 2012, and are projected to cost $263 in 2015. 5. Tablets help to improve student achievement on standardized tests. Publisher Houghton Mifflin Harcourt tested an interactive, digital version of an Algebra 1 textbook for Apple's iPad in California's Riverside Unified School District. Students who used the iPad version scored 20 percent higher on standardized tests versus students who learned with traditional textbooks. 6. Tablets contain many technological features that cannot be found in print textbooks. Tablets give users the ability to highlight and edit text and write notes without...
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...Print Media Vs Electronic Media We are living in a rapidly developing and modernized era where technology is taking charge in every walks of our life. This technology may come with many advantages and disadvantages as well. Every development is due to rapid modernization, improvement of old administration methods and the use of new technology to make things even better. However with the growing modernization human demand for knowledge is also increasing. Media serves an important role in keeping people informed about the events and innovations around the globe. This information may reach us in two forms, either through print media which is the oldest method, or the other one can be electronic media. With the improvement of electronic media during past few years and daily reports on achievements, electronic media has dominated over print media during past few years. Print media is the oldest form of Mass Media, and still not outdated. Daily about 70% of people start their day by reading newspaper, which is the oldest media around the world. Newspaper gives us information about whole world within few minutes of reading session, with a choice to skip the topics that we are not really interested about. Print Media still forms an important part of Media Industry which has been given a competition by electronic media and a new technology called e-newspaper applications. But still newspaper holds its value even today and is competing strongly with technology backed media. Basically...
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... 29 January 2015 Text Books or Digital Books? The once forest green leaves are transforming into a beautiful shade of tangy orange stars descending from the trees, creating puddles on the hot floor. 2015-fall term has just begun, and college students have once again flooded university bookstores in hopes of not breaking their crying wallets and purses as they are used for over priced, difficult to find passages, non-advanced textbooks. While on the flipside, a majority of students have moved on to E-Books or Digital Books. “E-books are essentially electronic digital text similar in content to traditional print books”(Fliess). Digital textbooks are better than traditional textbooks. They are more affordable, have multi-learning styles and have great search engines (ProCon, par.5). To begin with, the era of traditional textbooks are over because of the noticeable cost deductions in digital books. Students pay an average $12,000 for textbooks every year, not including room, tuition and board charges (Lee, par 5). E-books are more cost friendly to students with “discounts that range from 50- 60 percent less than traditional texts”(ProCon, par. 3). For example, “Technology Ventures’’ business textbook costs $151.40 for a new copy, $113.55 for a used copy, and $83.90 for the e-book. Students can save even more by entering the e-book, which costs $65.60 ”(Lee, par.3). That’s a tremendous discount from the original. Clearly, e-books in comparison with traditional...
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...Adobe Systems SYSM6332- summer 2015 Discussion Case 1 David Reboredo Daniel Torres Background: * Adobe Systems was founded in 1982 by John Warnock and Charles Geschke. Initially the company was operating only in the graphics and publishing market. First they introduced PostScript as a desktop publishing application, followed by Illustrator, Photoshop and InDesign, all of which turned out to be exceptionally successful. The next step was introducing Acrobat and the PDF document format, which also quickly became an industry standard. * In the subsequent years Adobe added to its product mix successful products like PageMaker, After Effects and GoLive by acquisition. Despite all these achievements, the company experienced substantial difficulties during 1998. Important product delivery date was missed, sales declined and the stock price plummeted encouraging a takeover attempt by one of their direct competitors, Quark, Inc. * Bruce Chizen, who was appointed as a CEO later in 2000, managed to stabilize the situation. This was not an easy task, as most of Adobe's executive management left the company while he had to lead a drastic restructuring of the business. Adobe had to carry out a major reform in order to be more profitable. Case Overview: * This case describes the early success Adobe had establishing Postscript as the preferred software application for printing documents. The case describes the strategy Adobe set in motion to secure script position as the...
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...extensive back list collection to reissue novels by best-selling authors. Even though the consistent, well defined product, combined with an optimized supply chain and distribution in the series market has provided valuable margins, the stagnant growth in the series market is insufficient to meet company growth objectives. Operating income is currently projected to grow at 3% for next 5 years (see exhibit 2). With the launch of MIRA, Harlequin can add an incremental $10MM in the next year, and $57MM in the next 5 years. This is 16%-19% incremental profit (see exhibit 3). We will have to focus on the women's romance fiction segment of the market. At Harlequin, we have cost efficient printing resources, which allow us the flexibility to print single title. We will need to switch from same format printing, to match the need of each individual title. We also have great editor-author relationships. Using the backlist of best-selling authors will save the company $45MM in the next 5 years in author advances (see exhibit 3). Each unit is more profitable without an author advance. (exhibit 3). We will have to abandon our current process of front-list printing only. Coincidently, our editors will need to...
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...Relationship Reflection Interview and Book COMM 1031= Books only will be viewed by me! 1) Tell me who you will interview: See Due Date on Schedule See number 4/2nd page for what to submit 2) Transcript (typed) of interview: See Due Date on Schedule See number 8/2nd page of these guidelines for questions to ask 3) Submit Books D2L: See Due Date on Schedule See number 12/4th page of these guidelines for what book needs 4) Need Permission forms scanned and submitted with book or sent to me via snail mail by book due date 140 pts. Total: 15 pts. First paper/telling me who you will interview; 25 pts.: transcript; 100 pts. Book Must have permission forms before grade is released on these! No permission forms, no grade given till received. Objective: The purpose of this assignment is for you to learn more about relationships and the communication within them that contributes to their success. You will do this by interviewing the people, creating a transcript first, then creating a book from the interview information. Materials: • You will need to put your interview findings, pictures, pictures of artifacts, etc, into an electronic book • Can be Word or Power Pt. format • Will need a minimum of 5 pictures of those you interview representing various times in their relationships (early part, mid-part, children, things they like to do/pictures of them doing those things, houses they lived in, cars they have/had, places they have been/them...
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...Traditional Education vs. Online Education Education is becoming one of the most important things in a person’s life, most people are trying to obtain an education. Most countries have a concern on the quality of the education provided to the people so that those people will be able to improve upon the resources that are available. If the quality of the resources that a person has available is good, the quality of that entire country will also be good. The advancement of technology has had a large impact on education. Before this advancement of technology the implementation of education was only traditional. Currently, this has changed because of the advancement of the technology has allowed the education system to be implemented online along with traditionally. Both traditional education and online education are not alike in several ways for example the cost and student equality. There are many factors that are alike between online and traditional education for example the books and paper required to take the class. With any type of education the main factor for a student in deciding to go to a traditional college or an online college is the cost. The students who attend a traditional education setting may spend more money than a student enrolled in online education. If the student chooses not to live on the college campus then that student will need to spend money on gas for the transportation to and from school. If the person chooses to live away from home while...
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...ac.in SCHEME FOR POST GRADUATE DIPLOMA IN COMPUTER APPLICATIONS (PGDCA) (Effective From July 2011 Session) SEMESTER -I Subject Code Subject Name Scheme L 1PGDCA1 1PGDCA2 1PGDCA3 1PGDCA4(A) 1PGDCA4(B) Fundamentals of Computers & Information Technology Introduction to Operating Systems (Dos, Windows, Linux) PC Packages Elective - 1 Foxpro MS-Access 4 4 1 3 T P Theory Paper 80 80 Internal Evaluation 20 20 Practical Exams Total Marks 100 100 4 4 1 3 3 80 80 20 20 25 25 125 125 Semester Total 450 (*L-Lecture, T-Tutorial, P-Practical) SEMESTER –II Subject Code Subject Name Scheme L 2PGDCA1 2PGDCA2 2PGDCA3 2PGDCA4(A) 2PGDCA4(B) 2PGDCA5 System Analysis and Design Programming with Visual Basic.NET Internet & E-Commerce Elective - 2 OOPs & Programming with C++ Financial Accounting with Tally Project Work 4 4 4 4 T 1 P 3 3 3 Theory Paper 80 80 80 80 Internal Evaluation 20 20 20 20 Practical Exams Total Marks 100 125 100 125 25 1 25 4 100 Semester Total 550 General Instructions: 1. For passing the subject examination minimum 40% marks must be separately scored in Theory Paper, Practical Exams and Internal Evaluation in the subject. 2. For passing the semester, minimum aggregate marks must be 45% in the semester. Course : PGDCA Sub Code : 1PGDCA1 Semester: I Subject Name : Fundamentals of Computers & Information Technology Workshops Total Hours Field Visits Practical’s UNIT–I Brief History of Development of Computers...
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...Relationship marketing Relationship Marketing is a new term of marketing describing RM helps the long-term relationship building between suppliers and customers. Since the term of RM has been accepted in marketing, there have been a lot of debates about what is meant by RM”. According to Robert M.Morgan & Shelby D.Hunt (1994) , RM concerns a sector perspective and the understanding of the customer’s needs and wants. Thus, the promotion of developing, selling, and delivering products should focus on satisfying the customers which means "development and maintenance of long-term relationship with the customers." Company need to build trust with their customers. The trust of customer is not easy earned by a company, it may take long time for a customer to believe the company. The company needs to be careful when they trying to provide any information for their customer and most of the time the information must accurate. Trust may create long term relationship between customer and the company. The customer may keep purchase their product and service if they trust the company And also have many keys principles of relationship marketing. Firstly, company need to identify the potential customers before setting up a business. The company needs to find out what types of customer that their business target for. Steve Baron, Tony Conway and Gary Warnaby (2010) article indicated that the business will only grow bigger if they understand the customers’ needs and wants. Besides, the...
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