...(039032) T DW I R E S E A R C H T DW I BE S T P R AC T ICE S RE P O R T THIRD QUARTER 2012 CUSTOMER ANALYTICS IN THE AGE OF SOCIAL MEDIA By David Stodder CO-SPONSORED BY tdwi.org Third QUArTEr 2012 TDWI besT pracTIces reporT CuSToMEr A n A ly T IC S In T HE AGE of SoCI A l MEdI A By David Stodder Table of Contents Executive Summary Research Methodology and Demographics 3 4 5 Customer Analytics and the Social Media Frontier Stepping into the Age of Social Media . . . . . . . . . . . . . . . . . .6 The Importance of Customer Analytics . . . . . . . . . . . . . . . . . .7 Benefits and Barriers to Implementation 10 Business Benefits Sought from Customer Analytics . . . . . . . . . . 10 Barriers to Adoption of Customer Analytics . . . . . . . . . . . . . . 12 role of Analytics in Increasing Marketing roI . . . . . . . . . . . . . 13 Analytics Tools, Data Sources, and Techniques 17 BI, olAP, and data discovery for Customer Analytics . . . . . . . . . 18 In-Memory Computing for More rapid discovery Analysis . . . . . . . 20 Predictive Analytics, data Mining, and Advanced Statistics Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 filling the role of the data Scientist for Customer Analytics . . . . . . 23 Applying Technologies for Social Media Data Analysis 24 Applying Analytics...
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...SPECIAL ISSUE: BUSINESS INTELLIGENCE RESEARCH BUSINESS INTELLIGENCE AND ANALYTICS: FROM BIG DATA TO BIG IMPACT Hsinchun Chen Eller College of Management, University of Arizona, Tucson, AZ 85721 U.S.A. {hchen@eller.arizona.edu} Roger H. L. Chiang Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH 45221-0211 U.S.A. {chianghl@ucmail.uc.edu} Veda C. Storey J. Mack Robinson College of Business, Georgia State University, Atlanta, GA 30302-4015 U.S.A. {vstorey@gsu.edu} Business intelligence and analytics (BI&A) has emerged as an important area of study for both practitioners and researchers, reflecting the magnitude and impact of data-related problems to be solved in contemporary business organizations. This introduction to the MIS Quarterly Special Issue on Business Intelligence Research first provides a framework that identifies the evolution, applications, and emerging research areas of BI&A. BI&A 1.0, BI&A 2.0, and BI&A 3.0 are defined and described in terms of their key characteristics and capabilities. Current research in BI&A is analyzed and challenges and opportunities associated with BI&A research and education are identified. We also report a bibliometric study of critical BI&A publications, researchers, and research topics based on more than a decade of related academic and industry publications. Finally, the six articles that comprise this special issue are introduced and characterized in terms of the proposed BI&A research framework. Keywords:...
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...QNT565 Final Exam Click Link Below To Buy: http://hwcampus.com/shop/qnt565-final-exam/ Week One: The Purpose of Business Research Objective:Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, risk management, or opportunity. 1. Which of the following questions is considered when discussing the management dilemma? 2. How can management eliminate negative symptoms? 3. What does the manager need to know to choose the best alternative from the available sources of action? 4. What is the recommended course of action? 5. What symptoms cause management concern? 6. What should be asked or observed to obtain the information the manager needs? Objective:Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, risk management, or opportunity. 1. The fundamental weakness in the research process is: incorrectly defining the research question B. identifying a flawed sampling frame C. misdefining the target population D. failing to identify all relevant secondary information E. skipping the exploratory phase Objective: Identify ethical issues involved in business research. 1. Which of the following is an example of findings nondisclosure? Dean and Deluca doesn’t want Whole Foods to know about it is conducting research on organic wines. B. Whole Foods is studying a potential new location near a large condo complex. C. Bayer seeks to disclose that...
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...SPECIAL ISSUE: BUSINESS INTELLIGENCE RESEARCH BUSINESS INTELLIGENCE AND ANALYTICS: FROM BIG DATA TO BIG IMPACT Hsinchun Chen Eller College of Management, University of Arizona, Tucson, AZ 85721 U.S.A. {hchen@eller.arizona.edu} Roger H. L. Chiang Carl H. Lindner College of Business, University of Cincinnati, Cincinnati, OH 45221-0211 U.S.A. {chianghl@ucmail.uc.edu} Veda C. Storey J. Mack Robinson College of Business, Georgia State University, Atlanta, GA 30302-4015 U.S.A. {vstorey@gsu.edu} Business intelligence and analytics (BI&A) has emerged as an important area of study for both practitioners and researchers, reflecting the magnitude and impact of data-related problems to be solved in contemporary business organizations. This introduction to the MIS Quarterly Special Issue on Business Intelligence Research first provides a framework that identifies the evolution, applications, and emerging research areas of BI&A. BI&A 1.0, BI&A 2.0, and BI&A 3.0 are defined and described in terms of their key characteristics and capabilities. Current research in BI&A is analyzed and challenges and opportunities associated with BI&A research and education are identified. We also report a bibliometric study of critical BI&A publications, researchers, and research topics based on more than a decade of related academic and industry publications. Finally, the six articles that comprise this special issue are introduced and characterized in terms of the proposed BI&A research...
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...Question 1: Business to Business (B2B) E-Commerce B2B occurs when a business sells products and sells products and services to customers who are primarily other businesses. Business to Consumers (B2C) E-Commerce B2C Occurs when a business sell products and to consumers who are primarily individual companies Consumer to Business (C2B) E-Commerce C2B Occurs when an individual sells products and services to a business Consumer to Consumer (C2C) E-Commerce C2C Occurs when an individual sells products and services to another individual, it usually takes place through an intermediary organization. Business to Government (B2G) E-Commerce B2G Occurs when a business sells products and services to government entity Consumer to Government (C2G) E-Commerce C2G Occurs when an individual sells products to a government entity, in this case the buying partner is a government entity Government to Business (G2B) E-Commerce G2B Occurs when a government entity sells products and services to business. Government To consumer (G2C) E-Commerce G2C refers to the electronic commerce activities performed between a government and its citizens or consumers including paying taxes, registering vehicles, providing information and services, and so on. Government To Government (G2G) E-Commerce G2G refers to the electronic commerce activities performed within a nation’s government. The E-Commerce business models that match Mobitel are as follows: Business to Consumer ...
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...APPLIED BUSINESS RESEARCH AND STATISTICS Individual Assignment Research Essay Compare and Contrast Method Delphi Technique and Meta-Analysis Contents Abstract 2 Delphi Technique 3 Introduction 3 Background 3 Literature review 3 Meta-Analysis 7 Introduction 7 Background 7 Literature Review 8 Compare and contrast of Delphi technique and Meta-Analysis 10 Benefits 10 Limitations 12 Delphi technique 12 Meta-Analysis 13 Conclusion 13 References 15 Appendix “A” 18 Abstract This paper will elaborate as well compare two research methods, the Delphi technique and meta-analysis. This paper will compare factors like data type, source of data, cost, validity, skill required for research, level of understanding, accuracy of results, contingencies that might occur during research, use of tools, bias results and opportunity to replicate. During the course of the practice by different researchers, the limitations, advantages and disadvantages are taken into account and implementation of these methods in different areas of business are discussed. Delphi Technique Introduction According to Khayun, Ractham and Firpo (2012), the Delphi technique is a structured approach for reaching a consensus opinion among experts about future developments in any area that might affect a business. Delphi technique is a technique of collecting opinions about the future and evaluating the likelihood of an outcome or situation. It is a multistep process in which experts answer...
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...Data Warehouse Design for E-Commerce Environment Il-Yeol Song and Kelly LeVan-Shultz College of Information Science and Technology Drexel University Philadelphia, PA 19104 (Song, sg963pfa)@drexel.edu ABSTRACT Data warehousing and electronic-commerce are two of the most rapidly expanding fields in recent information technologies. In this paper, we discuss the design of data warehouses for e-commerce environment. We discuss requirement analysis, logical design, and physical design issues in e-commerce environments. We have collected an extensive set of interesting OLAP queries for e-commerce environments, and classified them into categories. Based on these OLAP queries, we illustrate our design with data warehouse bus architecture, dimension table structures, a base star schema, and an aggregation star schema. We finally present various physical design considerations for implementing the dimensional models. We believe that our collection of OLAP queries and dimensional models would be very useful in developing any real-world data warehouses in e-commerce environments. 1. Introduction In this paper, we discuss the design of data warehouses for the electronic-commerce (e-commerce) environment. Data warehousing and e-commerce are two of the most rapidly expanding fields in recent information technologies. “E-commerce provides for sharing of business information, maintaining business relationships, and conducting business transactions by means of telecommunication networks...
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...Comp3710 / Comp7580 E-Transformation in Business Dr. Alfredo Milani Reference: Dave Chaffey. E-Business and E-Commerce Management. 2nd Edition. Prentice Hall, 2004, Chapter 4, 5. K.C. Laudon, and J.P. Laudon. Management Information Systems: Management the Digital Firm. 8th Edition. Prentice Hall, 2004, Chapter 3. Lecture 3 E-business Strategy Learning objectives Follow an appropriate strategy process model for e-business; Apply tools to generate and select e-business strategies Comp3710/Comp7580 3 Michael Porter on the Internet ‘The key question is not whether to deploy Internet technology – companies have no choice if they want to stay competitive – but how to deploy it.’ Porter, M. (2001) Strategy and the Internet, Harvard Business Review, March 2001, 62–78. Comp3710/Comp7580 4 Strategy What is a strategy? • • • • ‘Defines how we will meet our objectives’ ‘Sets allocation of resources to meet goals’ ‘Selects preferred strategic option to compete within a market’ ‘Provides a long-term plan for the development of the organization’ Strategy: A broad-based formula for how a business is going to compete, what its goals should be, and what plans and policies will be needed to carry out those goals Comp3710/Comp7580 5 E-commerce strategy (e-strategy) The formulation and execution of a vision of how a new or existing company intends to do business electronically Comp3710/Comp7580 6 Different forms of organizational strategy ...
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...Factors Affecting Initial Trust in C2C E-Commerce and Strategies of Building Initial Trust in China Huamei Sun Factors Affecting Initial Trust in C2C E-Commerce and Strategies of Building Initial Trust in China Huamei Sun School of Management, Harbin Institute of Technology, Harbin 150001, China E-mail:shm9166@sina.com Abstract The study of initial trust is very important to the development of e-commerce. On the basis of current status of China’s C2C e-commerce, this paper conducts an in-depth analysis of the factors affecting the consumers’ initial trust. At last, the paper provides some valuable marketing strategies as to how to build the initial trust so as to facilitate the success of online transactions. The research conducted by this paper will help enterprise enhance their competitive advantage and contribute to the development of e-commerce. Keywords: Initial Trust, C2C E-Commerce, Online Shopping 1. Introduction The study of the trust in the e-commerce environment has long been mostly focusing on the B2C Model, yet with the development of the information technology, the online C2C business has accounted for more than 75% of the online shopping turnover, which has influenced people’s work environment greatly and become an important part in the daily life of consumers in the information society. Under the C2C e-commerce environment characterized by the person-to-person transactions, it’s difficult for the buyer and seller to build a high degree...
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...Data Warehousing Methodologies Using a common set of attributes to determine which methodology to use in a particular data warehousing project. DATA INTEGRATION TECHNOLOGIES have experienced explosive growth in the last few years, and data warehousing has played a major role in the integration process. A data warehouse is a subjectoriented, integrated, time-variant, and nonvolatile collection of data that supports managerial decision making [4]. Data warehousing has been cited as the highest-priority post-millennium project of more than half of IT executives. A large number of data warehousing methodologies and tools are available to support the growing market. However, with so many methodologies to choose from, a major concern for many firms is which one to employ in a given data warehousing project. In this article, we review and compare several prominent data warehousing methodologies based on a common set of attributes. Online transaction processing (OLTP) systems are useful for addressing the operational data needs of a firm. However, they are not well suited for supporting decision-support queries or business questions that managers typically need to address. Such questions involve analytics including aggregation, drilldown, and slicing/dicing of data, which are best supported by online analytical processing (OLAP) systems. Data warehouses support OLAP applications by storing and maintaining data in multidimensional format. Data in an OLAP warehouse is extracted and loaded...
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...these will help you identify the benefits and limitations of each type of information system. From EDP to MIS Until the 1960s, the role of most information systems was simple. They were mainly used for electronic data processing (EDP),purposes such as transactions processing, record-keeping and accounting. EDP is often defined as the use of computers in recording, classifying, manipulating, and summarizing data. It is also called transaction processing systems (TPS), automatic data processing, or information processing. Transaction processing systems – these process data resulting from business transactions, update operational databases, and produce business documents. Examples: sales and inventory processing and accounting systems. In the 1960s, another role was added to the use of computers: the processing of data into useful informative reports. The concept of management information systems (MIS) was born. This new role focused on developing business applications that provided managerial end users with predefined management reports that would give managers the information they needed for decision-making purposes. Management information systems – provide information in the form of prespecified reports and displays to support business decisionmaking. Examples: sales analysis, production performance and cost trend reporting systems. By the 1970s, these pre-defined management reports were not sufficient to meet many of the...
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...Unit 4 E-Commerce E - Business •E-business is the use of internet and other networks and information technologies to support e-commerce, enterprise communications and collaboration ,and web enabled business processes, both within a networked enterprise and with its customers and business partners. •E- business includes e-commerce Electronic commerce (e-commerce) •Process of buying, selling, transferring, or exchanging products, information and services through computer networks •Use of the Internet and Web to transact business •The fundamental purpose of e-commerce is to execute transactions •Digitally enabled transactions •Transaction involve the exchange of value (money) across organizational or individual boundaries in return for products and services •Allow a business of virtually any size that is located virtually anywhere on the planet to conduct business with anyone ,anywhere •Allows geophysical barriers to disappear, making all consumers as potential customers e-Commerce Process Model Marketing Advertising Customer Interaction Negotiation Payment Ordering and processing Servicing Problem solving Support Delivery Processing Dispatching Customer Acceptance Customer Customer Scope of e-Commerce l e-Commerce Technologies l Why e-commerce is different •Ubiquity- available everywhere at all times •Global Reach- potential market size for e-commerce is roughly equal to the size of the world’s online population •Universal standards- technical standards for...
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...IEEE International Conference on Data Engineering Business Intelligence from Voice of Customer L. Venkata Subramaniam, Tanveer A. Faruquie, Shajith Ikbal, Shantanu Godbole, Mukesh K. Mohania IBM India Research Lab, India {lvsubram,ftanveer,shajmoha,shantanugodbole,mkmukesh}@in.ibm.com Abstract— In this paper, we present a first of a kind system, called Business Intelligence from Voice of Customer (BIVoC), that can: 1) combine unstructured information and structured information in an information intensive enterprise and 2) derive richer business insights from the combined data. Unstructured information, in this paper, refers to Voice of Customer (VoC) obtained from interaction of customer with enterprise namely, conversation with call-center agents, email, and sms. Structured database reflect only those business variables that are static over (a longer window of) time such as, educational qualification, age group, and employment details. In contrast, a combination of unstructured and structured data provide access to business variables that reflect upto date dynamic requirements of the customers and more importantly indicate trends that are difficult to derive from a larger population of customers through any other means. For example, some of the variables reflected in unstructured data are problem/interest in a certain product, expression of dissatisfaction with the business provided, and some unexplored category of people showing certain interest/problem...
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...Lab #6 – Business Recovery Strategy Assessment Spreadsheet e-Commerce/e-Business Organization List of Key Business Functions & Processes - E-commerce processes – primary revenue source for the organization -E-mail based communications – internal for business communications and external for customer service -Telephone call center and on-line customer services – enhanced e-customer service delivery with call center and self-service customer website -Manufacturing and production line – just in time inventory and distribution of products -Production processes – just in time manufacturing and integrated supply chain -Quality control mechanisms – maximize product quality -Maintenance and support services – keep production lines open -Sales and sales administration – inside sales, online sales, sales support, resellers and distributors, etc. -Finance and accounting – G/L, A/R, A/P, Payroll, Benefits -Research and development activities – product development -Human resources management – employee services -Information technology services & Internet connectivity – supports e-commerce and e-business infrastructure -Premises (Head Office and branches) – headquarters facility and administration office -Marketing and public relations – internet marketing and branding Lab #6 – Business Recovery Strategy Assessment Spreadsheet e-Commerce/e-Business Organization List of Impacted IT Systems, Applications, & Data Business Function...
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...Review for ERP/Systems Integration & Administration Lec. Dr. Abdullatif Ghallab ghallab@gmail.com أسئلة للمراجعة قبل امتحان نصف الفصل الدراسي الثاني – للعام الجامعي 5102-6102م اسم المقرر: تخطيط موارد المؤسسة/تكامل وإدارة النظم TYPES OF QUESTIONS A. END-OF-CHAPTER QUESTIONS B. ESSAY QUESTIONS C. DISCUSSION QUESTIONS D. CASE QUESTIONS E. TRUE & FALSE QUESTIONS F. MULTIPLE CHOICES QUESTIONS CH1 X X √ CH3 X X √ √ CH4 √ √ √ X X X X X X √ √ √ 1 CH2 X √ X √ √ Review for ERP/Systems Integration & Administration Lec. Dr. Abdullatif Ghallab ghallab@gmail.com CH01- INTRODUCTION TO ENTERPRISE SYSTEMS FOR MANAGEMENT A. DISCUSSION QUESTIONS 1. Refer to the Hershey case. What were the goals and details of the Enterprise 21 project? 1. 2. 3. 4. 5. 2. Establish a single supply chain across all divisions. Streamline all business processes by reengineering them across all functional areas. Increase the gross margin and maintain sales growth. Save $75 – 80 million through corporate restructuring and closing of older distribution sites. Fix their Y2K problem and replace existing mainframe environment. Refer to the Hershey case. What were some of the key problems that Hershey encountered when choosing, integrating and implementing their new ERP system? The implementation of the ERP for Hershey was beset with difficulties due to a number of failures: a. Project management issues...
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