E-Business Ebus308 How Walmart Became a Super Power
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Submitted By wildmonke Words 4269 Pages 18
| How Walmart became a Super Power | E-Business EBUS308 | | By Dorine | 10/20/2014 |
Table of Contents Business Model 2 Description of Stakeholders 4 Supply Chain Management 5 Radio-Frequency Identification (RFID) 6 Supply Chain Flow 6 Customer Relationship Management (CRM) 7 Customer Satisfaction 7 How Customer Satisfaction is Measured 7 E-Commerce Business Plan Template 8 Mobile Applications 8 Market Analysis Summary 9 Key Competitors 9 Walmart vs Amazon 10 Walmart vs WinCo 10 Data and Information Management Plan 11 Information Collected 11 How Information Collected Is Used 12 Policies to Protect Information 13 References 14
In today’s world shoppers like to have a one stop shop where they can go to get everything they need at a low price. Wal-Mart has provided that type of store for customer to be able to shop for groceries, clothes, house hold items, furniture, toys, pharmacy, and electronics. They are good at giving the customers what they want, they were the number one business of the Fortune 500 list for 2014 the second year in a row (Fortune 500 2014, 2014). Wal-Mart opened their first store in July 1962 in Roger, Arkansas. In 1991 Wal-Mart went international by opening up Sam’s Club in Mexico City. “Today, Walmart operates over 11,000 retail units under 71 banners in 27 countries (Our Story, 2014).” Walmart employs 1.3 million in the United States and 2.2 million associates around the world. Walmart’s mission statement is “Walmart helps people around the world save money and live better -- anytime and anywhere -- in retail stores, online and through their mobile devices (Our Story, 2014).” In short Walmart often uses “We save people money so they can live a better life (Jurevicius, 2014).”
Business Model
When Sam Walton opened his first store he was focused on providing merchandise at the lowest