Abstract
The decision for Howard Holdings to take their business to the internet is primarily to reach more customers. Today, most consumers do online research before they make any decisions to make a big purchase. We will also make some improvements in our marketing strategy by performing Search Engine optimization making sure HH is quickly and easily found on the internet. As with online research, consumers go to social media sites to read what others have posted about businesses and the relationships or lack of a business and consumer have.
Another reason for HH to go online is that there are no area competitors with a website. Building a site is a great way to keep a jump on the competition, by getting our name and business out in the public. HH will build the website to be as user friendly as possible. We will do this by allowing renters to create accounts to pay their rent online by using Google’s shopping cart method. HH will also build relationships with area plants that have contractors staying in the area for short term work. By building this relationship, we will be able to branch into the international market with referrals from the plants and designing our website to be internationally friendly. Of course having a business website does cost money but, in order to the HH name out there, we have to be willing to spend money to make money.

Howard Holdings Online Expansion
Viability
Howard Holdings is a family business in Southern Ohio that started in 2006. The business is a combination of three entities, apartment communities, storage units and new build homes that can be bought through a loan or land contract. For this task, the primary focus will be on the apartment communities, which is the main entity of Howard Holdings, and secondary focus on the storage units and home builds.
There are several reasons that Howard Holdings should