...Table of Contents ............................................................................................................................................................... 1 EXECUTIVE SUMMARY .................................................................................................................... 3 INTRODUCTION ................................................................................................................................. 4 PART 1: OVERVIEW – INTERNET PROPERTIES & MARKETING IMPLICATIONS .................. 6 Website analysis................................................................................................................................. 6 Web and other online content ............................................................................................................. 7 Website properties (table 1.6) ............................................................................................................. 8 Website design and usability features ................................................................................................. 9 Multimedia and interactive features .................................................................................................. 10 PART 2: BENEFIT, COST AND VALUE CREATION ..................................................................... 13 Customer relationship management ..........................................................................................
Words: 10410 - Pages: 42
...How Internal and External Factors Impact the Planning Function of Management within Dell Introduction This paper will discuss how internal and external factors impact the planning function of management within Dell Computer Corporation. These factors are rapid change, globalization, technology, e-business, innovation, diversity and ethics. All these factors have an affect on how the management at Dell plans for the future and reaches it’s ever changing goals. Rapid Change Dell was doing very well in sales. Demand for computers was at an all time high. In order for Dell to keep up with the demand, they needed to build a bigger and better plant. Assembly line workers were given more responsibility and more components. This enabled them to build more machines individually. Instead of adding a bolt here and a chip there, workers in very small teams would build the complete machine following precise order guidelines and by using components stored in the carefully indicated racks in front of them. In order to meet the demand for different machine options, Dell had to make a massive change in its continuous flow operation. They implemented a Pick-To Light system, which is an up-to-the-minute database that runs on an SCO Unix operating system platform and is tied to a stockroom system. By tying it to work-in-progress stockrooms, the order-level material checking system...
Words: 2049 - Pages: 9
...Dell and Information Technology Dell is regarded worldwide as one of the largest and most popular computer companies in the business today, but they do much more than just make computers. Dell has exemplified the way e-business is conducted and has innovated many aspects of it to fit their own business model. Ranging from online computer sales to tailored corporate customer support, Dell has integrated several methods of e-business, which have given them a cutting edge against their competitors, especially at a rough time for the PC market. First let us look at Dell’s background a little bit. Dell is a technology company that not only sells computers, servers, and networking equipment, but IT services and consulting as well. Dell revolutionized computer sales by becoming the first company to sell products via phone and the internet instead of retail stores. While initially Dell blew away competition using this new approach, competitors have narrowed the gap. Dell currently employees over 103,000 people worldwide and is widely known for its supply chain and e-commerce strategies. Since its launch in 1996, Dell.com has been more than just a website, providing users with top level support, information, and purchasing abilities. Starting in 1996, Dell began to sell computers via their website, and in 1997 was the first company to record one million dollars in online sales. By 2000 Dell was pulling in $50 million a day in online sales. According to Dell, roughly half of the company’s...
Words: 1700 - Pages: 7
...Analysis of Dell Computer and its use of Information Systems in CUT THROAT PC Industry Simon T. Lau Table of Contents Analysis Paper Objective Section I : Industry Analysis : The Personal Computer Industry A. Personal Computer (PC) Industry Profile B. Porter Competitive Model for PC Industry Structure Analysis C. Business Strategy Model and Representative Business Strategies D. Globalization of the Industry E. Importance of the Information Technology to the Industry Section II : Company Perspective : Dell Computer in the PC Industry A. Business Leaders and Company Profile B. Competitive Strategy Statement C. Dell Computer Financial and Market Performance D. Significance of Information Systems at Dell Computer E. Strengths and Weaknesses of Dell Computer Section III : Structured Analysis of Information Systems at Dell Computer A. Strategic Option Generator B. Roles, Roles and Relationships C. Redefine and/or Define D. Significance of Telecommunications E. Success Factor Profile Section IV : Final Analysis – The Success of Dell Computer in the PC Industry A. Success of Business Strategy and Information Systems Use to Day B. Is Dell Computer effectively positioned themselves for the Future? Bibliography Three Outstanding Articles Analysis Paper Objective The objective of this paper is to analyze Dell Computer Corporation (Dell) business...
Words: 13153 - Pages: 53
...Introduction E-Commerce involves digitally enabled commercial transactions between organizations and individuals. EC is commonly known as Electronic Commerce. It is a business that based on the internet concept in the terms of buying and selling products or services. E-Commerce is a non-cash payment system, it uses credit cards, debit cards, cash cards, electronic fund transfer via bank’s websites or other ways of electronic payment. E-commerce is not only a term of shopping online (Web shopping), but also encompasses many more business activities. E-commerce is a new way of conducting business, using any of the new application of technology. It makes business people to conduct their business globally and 24hours/7days. People can order and make payment on anytime and at anyway. This also improves the sales for the business organizations. Although e-commerce is popular for online shopping recently, but electronic commerce has existed for many years as banks have been using electronic funds transfer (EFT) for decades. A market is a place of interactions and relationships where products, information, payment, and services are exchanged. It handles all transactions that needed. E-Commerce bazaars let traders and buyers meet electronically. Main Essay E-commerce business model Electronic Commerce business model can be categorized into three major ideals. There are: B2B, B2C, and C2C. (i) B2B Business-to-Business e-Commerce Participants are the organizations. This...
Words: 1327 - Pages: 6
...system of Dell. In this system, customers are allowed to purchase electronic devices directly through the internet. First of all, let take a look on the some brief description about the company background and the system. 1.1 Company Background Dell Inc. is a world class e-commerce company that manufactures, sells, repairs and supports computers hardware and other related software and services. Dell does not own any direct stores instead the company is selling its products via online and other dealers or retailers like Wal-Mart and Best Buy. [1] Although the main business operation of Dell is in Round Rock, Texas, United State they have expanded to all the other places around the world with sizable manufacturing facilities in Austin, Texas; Limerick, Ireland; and Penang, Malaysia The founder of the company is Michael S. Dell. In 1 February 1984, Michael Dell founded a company called PC Limited with $1000 in his dorm. At that moment, he was a 19 years-old university student. [2] The company was selling IBM PC-compatible computers that equipped with stock components from various suppliers such as the processor from Intel. After he obtained $300,000 expansion capital from his family, he left the university to work full-time for his newly started business. He is the one who come out with the idea that sell directly to the consumer and enable people to custom the specification of their ordered unit based on the selected options. Because of this direct sales model, Dell is able...
Words: 6368 - Pages: 26
...view ratings, converse with the author and/or reviewer(s), etc., please visit www.BaselineScience.com B a s e l i n e S c i e n c e , I n c . • w w w. b a s e l i n e s c i e n c e . c o m Matching Dell: A Strategic Case Analysis Dan Demers GS 604, Thursday 5:00 – 7:20 Matching Dell: Dell’s Key Strategic Issues At the close of the case, Dell is presented with two key strategic issues. The first strategic issue facing Dell is the movement of rivals seeking to mimic Dell’s direct sales model, while the second strategic issue is the declining trend in pricing in the Personal Computer Industry and the effects this trend will have on the operations and profitability of both Dell and Dell’s Rivals. In this case analysis, I recommend that Dell answer these issues by assuming a Cost Leadership in a Broad Market strategy to win the price war on cost, establish strategic relationships with system integrators and resellers to counter the product diversification threat of multi-offering Rivals, and strengthen its brand presence internationally to enable continued market growth. Personal Computer Industry: Industry Structure Analysis In this analysis, I define the Personal Computer Industry as that which is comprised of computer manufacturers responsible for the assembly of personal computers, either in entirety or with the assistance of contractors or channel partners. Dell is included in this definition, as are Dell’s Rivals highlighted in the case. In applying Michael Porter’s Five...
Words: 2962 - Pages: 12
...Introduction Dell computers are the best example of carrying out direct sales business in today’s business world. The direct sales business of the firm has been made by possible by using internet and digital media. However there are many issues and concerns of the corporation which has been elaborated in detail in this report analysed from the provided case study. Some of these issues are related to analysing Dell digital strategy and finding out the methods to enhance this strategy so that organization can increase its performance. The kind of challenges and opportunities available in order to implement the digital strategy has been explained briefly in this report. This report elaborates in detail how the firm is using internet and digital technology to interact with its stake holders. The second last part of the report explains change in methods of communication in organization by digital technology. The last part of the report provides details and evaluation on the digital strategy success of the firm. Company Background Dell Computer was founded by Michael Dell in 1984, while he was a student at the University of Texas, Austin. Dell began by selling upgrades of IBM-compatible PCs and in 1985 began to sell its own brand of PCs. From the beginning, Dell operated on the direct sales model, taking orders over the phone and building PCs to the customers’ specifications. Dell entered the retail PC channel for several years in the early 1990s, but a downturn in business in 1993 led...
Words: 3556 - Pages: 15
...Introduction Dell Inc. also known as Dell Computers is a multinational computer technology corporation. It is located in Round Rock, Texas, at USA. It is dedicated in developing, selling, repairing computer related products. In addition to a full line of desktop and notebook PCs, Dell offers network servers, workstations, storage systems, printers, projectors, and Ethernet switches. The company also markets third-party software and peripherals. Dell's growing services unit provides systems integration, support, and training. At age 13 Michael Saul Dell was already a successful businessman. From his parents' home in Houston, Dell ran a mail-order stamp trading business that, within a few months, grossed more than $2,000. At 16 he sold newspaper subscriptions and at 17 bought his first BMW. When Dell enrolled at the University of Texas in 1983, he was thoroughly bitten by the entrepreneurial bug. Dell started college as a pre-med student but found time to establish a business selling random-access memory (RAM) chips and disk drives for IBM PCs. Dell bought products at cost from IBM dealers, who were required at the time to order from IBM large monthly quotas of PCs, which frequently exceeded demand. Dell resold his stock through newspapers and computer magazines at 10%-15% below retail. By April 1984 Dell's dorm room computer components business was grossing about $80,000 a month – enough to persuade him to drop out of college. Soon he started making and selling IBM clones under...
Words: 1363 - Pages: 6
...E-Business The days of driving to a store to purchase something is not the only option. E-business has changed the way people shop on a regular basis. He remembers when he was a child his parents calling the number in the JcPenney’s catalog and explaining what they wanted to order, nowadays it is simple as a couple of clicks. This paper will discuss how e-business and evolved and compare and contrast the differences and limitations between e-business and e-commerce as they relate to supply chain management. He will begin by explaining the evolution of e-business. Evolution of E-Business The idea of e-business did not happen overnight, but once the Internet evolved it opened a new world to the way people shop daily and how businesses operate. People can sit in their living rooms and shop for anything and everything; without ever leaving the comforts of their own home. Businesses have come to the realization that the Internet is a very powerful tool and if they want to reach a new level they must look at evolving into the area of e-business. E-business started with major corporations; Wal-Mart, Sears, Target, and other retailers, but has evolved into some grocery chains offer customers the ability to shop for groceries online and have them delivered to their homes. He and his wife have taken advantage of how e-businesses have evolved. Where they use to stand in lines for Black Friday sales, they sit in their living room and do all the shopping from their computer, receiving...
Words: 710 - Pages: 3
... converse with the author and/or reviewer(s), etc., please visit www.BaselineScience.com B a s e l i n e S c i e n c e , I n c . • w w w. b a s e l i n e s c i e n c e . c o m Matching Dell: A Strategic Case Analysis Dan Demers GS 604, Thursday 5:00 – 7:20 Matching Dell : D ell’s Key Strategic Issue s At the close of the case, Dell is presented with two key strategic issues. The first strategic issue facing Dell is the movement of rivals seeking to mimic Dell’s direct sales model, while the second strategic issue is the declining trend in pricing in the Personal Computer Industry and the effects this trend will have on the operations and profitability of both Dell and Dell’s Rivals. In this case analysis, I recommend that Dell answer these issues by assuming a Cost Leadership in a Broad Market strategy to win the price war on cost, establish strategic relationships with system integrators and resellers to counter the product diversification threat of multi-offering Rivals, and strengthen its brand presence internationally to enable continued market growth. Personal Computer Industry : Industry Structure Analysis In this analysis, I define the Personal Computer Industry as that which is comprised of computer manufacturers responsible for the assembly of personal computers, either in entirety or with the assistance of contractors or channel partners. Dell is included in this definition, as are Dell’s Rivals highlighted in the case. In applying Michael...
Words: 2951 - Pages: 12
...planning aimed at profitability and growth of a company. An organization’s external environment has three components: the remote environment (macroeconomic), the industry environment, and the operating environment (in the organization itself). The macroeconomic impact on business operations has many variables. Among the more significant of these variables include the gross domestic product (GDP), unemployment, inflation, and interest rates. This paper will study the impact of environmental factors on the computer industry in general, with focus on Dell as a specific example. Industry Analysis: The computer industry falls under the “durable goods” classification. Most people do not normally replace their computers for 3-5 years. The computer industry tries to get around this by adding new features etc., but the overall market in the US has slowed. The PC industry faces one of toughest competitions in the world. The PC is a technologically sophisticated product with a very small profit margin. Dell, Gateway, IBM, Compaq-HP, and Apple are the main contenders in this industry. Dell has been very proactive with just-in-time manufacturing to meet customer needs. What set these companies apart are their price and their reputation. Dells direct to consumers sales approach has increased their sales each year. Because of this approach, Dell has entered into this highly competitive market in a unique way. The biggest entry barrier that Dell has to face when entering into the technology...
Words: 1521 - Pages: 7
...In te r n a ti o n a l J o u r n a l o f M a n a g e me n t C a s es BOOTSTRAP FINANCING: FOUR CASE STUDIES OF TECHNOLOGY COMPANIES EVA M.TOMORY UNIVERSITY OF TORONTO, CANADA Abstract Innovative businesses, especially in the early stages of their life cycles, often encounter difficulty in obtaining long-term external financing. Their founders tend to seek financing through nontraditional bootstrapping methods to launch their ventures. Bootstrap financing refers to a range of creative ways to acquire resources without relying on borrowing money or raising equity from traditional sources (Freear et al., 1995a). The paper examines how successful technology entrepreneurs used bootstrap financing: the founders of Microsoft Corporation, Apple Inc., Dell Inc. and Research in Motion Ltd. The research investigates the elements of bootstrapping as described in Freear et al. (1995a) and in Winborg and Landström (2001), finding that entrepreneurs use bootstrapping extensively during the early stages of growth for both product and business developments. Bootstrapping methods change as the business develops with certain methods used more at the beginning of the life cycle, and different variations used as the business starts to grow. The study also points out that even the most successful technology-based consumer goods businesses relied on bootstrap financing at the early stages of their development. This technique deserves more attention from the scholarly community since it is certain...
Words: 5292 - Pages: 22
...Interview with Dell Computer’s Michael Dell by Joan Magretta Harvard Business Review Reprint 98208 The Power of V i r t ua l I n t e g r at i o n : A n I n t e rv i e w w i t h D e l l C o m p u t e r’ s Michael Dell b y J oa n M ag r e t ta H ow do you create a $12 billion company in just 1 3 years? Michael Dell began in 1984 with a simple business insight: he could by- pass the dealer channel through which personal computers were then being sold. Instead, he would sell directly to customers and build products to order. In one swoop, Dell eliminated the reseller’s markup and the costs and risks associated with carrying large inventories of finished goods. The formula became known as the direct business model, and it gave Dell Computer Corporation a substantial cost advantage. The direct model turned out to have other benefits that even Michael Dell couldn’t have anticipated when he founded his company. “You actually get to have a relationship with the customer,” he explains. “And that creates valuable information, which, in turn, allows us to leverage our relationships with both ARTWORK BY NATALIE ASCENCIOS Copyright © 1998 by the President and Fellows of Harvard College. All rights reserved. t h e p ow e r o f v i r t ua l i n t e g r at i o n : suppliers and customers. Couple that information with technology, and you have the infrastructure to revolutionize the fundamental business models of major global companies.” In this interview...
Words: 8558 - Pages: 35
...return of investment, Unique Business services, Trained staff(1,2,3,4)1.2 R and D, Partnership and Acquisition, Not only Hardware software business as well, Enterprise solutions and services(5,6,7,8,9,10) 1.3 Silicon valley research and development centres, Small business 360-Technology investment, Mobility workstation solutions , R & D on cloud business application, Privatisation(24 billion dollars).(11,12,13,14,15) 1.4 Robust research and development capabilities, strong product portfolio, increasing operational efficiency, focused channels operations.(16)1.5 limited liquidity, litigations, Late entry into tablet industry, Not in Smartphone industry.(17) | COMPETITORS | 6-Key Competitor 7-Resources8- Competence9- Strength &10-Weakness | 1.6.1 HP Best Global Brand No.2 2012 Brand Value($ 16.113 billion), R&D, Alliances ( Cloud Agile , Expert one) Skilled staff, Inorganic growth strategy, Diversified product And geographical presence , Market leadership position , 16% Market share in Laptop Market . Weak Financial performanceThe company witnessed a dealing in revenue which could adversely Effect its business.litigations | Lenovo | CUSTOMERS | 11-Segments 12-Buyers Behaviour13 -B2B / B2C / B2 Govt/B2Groups | 1.11 Geographic segment: Americas commercial, EMEA commercial(Europe, Middle east and Africa),APJ commercial(Asia pacific Japan),Commercial segment: Large Enterprise, Public and Small and Medium business(''SMB'').(18)1.12 Customer...
Words: 2256 - Pages: 10
