E- Business paper
Dara Donophan
Joyce Williams ACC/340
University of Phoenix

The brick and mortar store that was selected that has gone to E-business is Domino’s pizza. This started in 1960 with one store in 1978 the company has opened its 200th store. In 1983 the company has expanded to 1,000 store by 1989 there is 5,000 stores and today there is over 10,000 stores across the nation including 5,000 outside the United States. In 1996 Dominos launch their web site of www.dominospizza.com as of the opening of the website they have the company reaches record sales of $2.8 billion system-wide in 1996. The company is involved in many other adventures such as make a wish foundation, St Jude children’s hospital. As well as NASCAR racing industry. Since the company started the use the new technology such as the Internet of launching their web site and other ways the use of applications, on smart phones they are able generate more business faster than ever. Learning of this type of brick and mortar to the E-Business the advantages, limitations, and the risk of not having the E-Business compare of having the E-Business. The advantages of having this E-Business and still have the brick and mortar store they are able reach more customers. The customers are able to see their Pizza being made with each topping before they place their order. They are able retrieve coupons through their e-mails. The customers are able to adjust their order before they had paid. The customers are able to track the process of their order with a tracker bar this let them know an idea of when they with receive their order if it is deliver to them. With this system the companies still able to have customers pick up their order at the store. When Domino’s implemented the Internet they were able to reach more customers than before with the system in place they are able to see the need for