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1.0 Introduction
1.1 Name and purpose of the system
ASOS is a global online fashion and beauty retailer launched in 2000 by Nick Robertson and Quentin Griffiths and carries over 60,000 products of clothes, footwear, accessories and jewelry.(ASOS, 2014). Asos.com purposed to enable online shoppers to easily purchase fashion and beauty products online by practicing a virtual business system. Through the use of e-commerce strategy and method, sales of ASOS in European markets rose by 65 percent on year while international sales rising 47 percent (Inside Retail, 2013).
1.2 Type of e-marketplace
ASOS conducts a private sell-side E-marketplace since it is operated by sellers to make online sales through online website targeting individual consumers and businesses. In other words, ASOS is presented in a B2C and B2B models. It provides not only its own fashion line but also other brands by acting like an intermediary for individuals and small and medium size businesses so that they are able to sell their own items to other purchasers.

2.0 E-business components
2.1. Possible Internal Organizational Functions

2.1.1 Sales and Marketing
ASOS markets their products by targeting a specific market segment of young fashion conscious consumers and caters for a narrow market segment by providing high end designer prices and ASOS’s own label affordable products. By targeting the youth’s market ASOS embraced social media such as Facebook, Twitter, Youtube to interact with their customers as social media is vital to marketing as the target audience spends an average of 11 hours on social media sites (Nielson, 2012). Besides that, ASOS also has their marketing teams who work closely with the public relations and advertisers in order to satisfy the consumer needs.

2.1.2 Customer Service
To ensure customers the best online shopping experience, ASOS has a Help &

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