... E-CIGARETTE Big tobacco companies are betting on e-cigarettes. Why are tobacco companies investing in a product that will directly compete with their most profitable product, cigarettes? With the use of these analytical frameworks it will help us to better understand this situation. PEST PEST Analysis of Global Trends – 2011-2016 Political * Increased emphasis in healthcare | Economic * Recovering/Growing | Social * Health conscientiousness | Technological * Battery life advances * Material utilization * Portability | Beginning with the PEST Analysis we can get a macro perspective on the trends. There has been a global emphasis on healthier lifestyles and pharmaceutical companies have already taken advantage. As a social trend it is increasingly popular to look good and be healthier. Food industries are staying away from synthetic ingredients and gyms are packed. The economy has slowly recovered and is now growing. With recent advances in cellphones batteries longevity and size has drastically gotten better and more efficient. Technology has made it easier to extract, mold and use material to our benefit. And with all these advances technology has gotten increasing more portable. Next we will analyze the e-Cigarette industry and try to understand why big tobacco companies want to join. Porter’s Six Forces Analysis Porter’s Six Forces Analysis of the E-cigarette Industry | Supplier Power – Low * Intellectual...
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...about the health dangers of tobacco smoking and traditional cigarettes. Billions of people developed a tobacco or cigarette addiction, and e-cigarettes quickly became a popular alternative to conventional nicotine. With the growing popularity of e-cigarettes, medical practitioners and the public raise new questions about their safety. Questions regarding the safety of e-cigarettes and their potential to become an alternative to traditional cigarettes continue to circulate. Medical practitioners raise their eyebrows as they witness the growing number of e-cigarette smokers. Many of them are teenagers or young people in their 20s. Despite their convenience and popularity, it is too early to say that e-cigarettes can replace traditional cigarettes and become a safer alternative to tobacco smoking because e-liquids contain nicotine and other dangerous chemicals that may have adverse impacts on smokers’ health....
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...E-cigarette Regulations 4,000 people - that’s how many under the age of 18 smoke their first cigarette every day in the United States (Radcliff 1). Due to this shockingly high number, it has been brought to people's minds whether or not e-cigarettes are a safer alternative to the deadly tobacco cigarette. This statistic means that over 4,000 teens and young adults expose themselves to toxic chemicals and possibly form a smoking habit. To prevent this, the e-cigarette was created, specifically for that reason, but since has been abused by all age groups. The topic of e-cigarettes is a developing controversial topic, and there always has and will be supporters and critics who debate whether or not there should be stronger regulations on e-cigarettes....
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...In the beginning of the increasing popularity of e-cigarettes, the upper class was more associated with them, therefore they were the early adopters. The early majority adopters were older smokers (Cataldo et al., 2015). The late majority included smokers, especially middle aged men, young adults, teenagers and mental health patients (Cummins et al., 2014; Niaura Glynn, & Abrams, 2014; White, Newcombe, & Walton, 2015). According to Cataldo et al. (2015) e-cigarettes were common in older smokers 45-64 year-olds because of three reasons. One, older adults are targeted by tobacco industries that suggest e-cigarettes as a safer alternative to tobacco cigarettes. Two the ban on tobacco smoke in public areas does not include electronic cigarettes,...
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...The E-Cigarette Debate Electronic cigarettes, often called e-cigarettes, are battery operated devices designed to look like regular tobacco cigarettes. Like regular cigarettes, e-cigarettes contain nicotine. There are three main styles of e-cigarettes: mini, mid-sized, and modified. Mini e-cigarettes mimic the look and size of traditional cigarettes and are usually used by beginners. Mid-sized e-cigarettes are generally used by more experienced users and there are separate compartments for the battery, the atomizer, and the cartridge for the e-juice. Modified e-cigarettes are the most expensive, but they allow users to experience a variety of flavors. Most electronic cigarettes work the same way. E-cigarette users inhale the way they would with a regular cigarette. This inhalation activates the atomizer to heat the liquid in the cartridge and convert the liquid to a vapor. Inhaling this vapor through the mouthpiece delivers nicotine to the lungs, and the user exhales vapor that looks much like a cloud of cigarette smoke. The liquid that fills the cartridges is usually propylene glycol, an additive that the FDA has approved for use in food. The cartridges may contain different amounts of nicotine, or no nicotine at all. Manufacturers usually add flavorings to the liquid. Options range from tobacco and menthol flavor to mint, chocolate, coffee, apple, cherry and caramel. Electronic cigarettes do have some benefits over traditional cigarettes. First, e-cigarettes do not have...
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...“Best E-Cigarettes” are keywords undoubtedly perfect for “South Beach Smoke E-Cigarettes”, one of the best and most popular E-Cigarettes brand. I didn’t state above lines because I am part of their marketing team or brand ambassador, I stated above solid lines because of some solid reasons and arguments. First, take a brief and comprehensive look at the E-Cigarettes. You know a phrase that “Need is the mother of invention”, similarly tobacco cigarettes are actually “Need” for the “Invention” of E-Cigarettes. In the past, there is a huge debate on health issues caused by tobacco cigarettes like lung cancer, throat cancer, and deterioration of brain cells, etc. but due to high sales, high profitability and huge tax collection by governments,...
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...There is no debate that smoking analog cigarettes has potential consequences to one’s health. But, there is little doubt that vaping combats those consequences while allowing the consumer to exercise free will to partake in using electronic cigarettes (e cigs). By definition, vaping is the act of inhaling water vapor into the lungs. While the system enjoys a hit of nicotine, it is minimal compared to that of analog cigarettes. More importantly, scientific research confirms that the risk of cancer is less than 1% IF the vaporizer is used properly. Vaping can be considered one of the safer and more effective nicotine alternative therapies (https://www.vaporauthority.com/blogs/news/latest-study-confirms-low-cancer-risk-for-vaping). There are a number of reasons to choose e cigarettes over analogs – • Electronic...
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...that looks like a cigarette. Current ad campaigns of “Everyone is doing it. Smoke in style. ” are similar to those used by big tobacco companies decades ago. The cartoon mascot, Joe Camel, has now been replaced by eJuice Monkey and Mr. Cool! These are just a few examples of advertisements that can be found in print and on television today for the new nicotine product, electronic cigarettes. The electronic cigarette, also known as the e-cigarette, was invented by Hon Lik in 2003 and entered the U.S. market as early as 2007. E-cigarettes are battery-operated devices designed to look like regular tobacco cigarettes. Like...
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...E-cigarette poses little health risk and is a better alternative to cigarette smoking for many reasons according to several recent studies. To prove that it is safer and less toxic, researchers measure the component of e-cigarette liquid and vapor by doing a detailed toxicology characterization using gas chromatography mass spectrometry. The test indicates that the primary components consist of only water, propylene glycol, glycerin, and nicotine. A study done by Laugensen tested e-cigarette mist to see if it contain over 50 priority-listed cigarette smoke toxicants, however there was none. The report only shows a small amount (8.2 ng/g) of tobacco-specific nitrosamines (TSNAs) in the Ruyan brand e-cigarette. That amount is equivalent to the...
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...E-Cigarettes are battery-powered devices that vaporize nicotine. They've been sold in the U.S. since 2007 and now have millions of users worldwide and nearly $2 billion in annual sales. They contain less toxic substances than traditional cigarettes do, but little is known about their health effects. Whether they help or hurt anti-smoking efforts is hotly debated. Some say they encourage smoking by letting people maintain their habit in places where cigarettes are banned. Keep this question in mind. Is smokeless tobacco better? Are E-Cigarette (E-Cigarettes) a safe alternative to a traditional cigarette? The California Department of Public Health declared E-Cigarette a health threat that should be strictly regulated like tobacco products as “vaping” (Using the E-Cigarette) grows in popularity. They also noted that E-Cigarettes emit a cancer-causing toxin Formaldehyde. Formaldehyde is found in many everyday things, such as: certain building materials, disinfectants and embalming fluid. Lab tests have shown that using certain E-Cigarettes at high temperature could emit more Formaldehyde. On some E-Cigarettes, there is a dial to change the amount of heat and liquid and test have...
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...According to Dr Chapman “ Any teenager who uses an e-cig faces a risk of harming their brain development” (Hamill, 2015). Furthermore some commodities have negative impact and can lead to health problems. The E-cigarettes are common worldwide and it has been getting a lot of attention lately and around 2 million people use e-cigarettes in UK, and their popularity is growing wildly. E-cigarettes, which are Electronic cigarettes, are a device, which works by batteries to deliver nicotine with other chemicals to those who use it in vapor instead of smoke (Dale, 2015). The E-cigarettes has a huge negative effect on people life’s and this commodity is have been spreading wildly among people. Many people buy e-cigarettes as an excuse to quit smoking but they have no idea how this product is dangerous and has...
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...E-cigarette is getting popular recently; studies and statistics have found that People are buying more and more E-cigarettes. Many of the E-cigarette selling companies advertise that this type of cigarette is less harmful toward the human body, and they can help people with real cigarette addictions. There are three big E-cigarette selling companies in the US, Altria Group, Reynold American, and Lorillard. As E-cigarette providers, are they been ethical toward this market? From many studies, it concludes that they are not been ethical when advertising and selling the product. The two ethical problems they have are: honesty, and conflict of interest. Companies are not truthful toward the statistic of health issues, and are conflicting their...
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...health world. WebMD is not only partnered with the FDA, but each article that is published is first read before it is published. The other site reference is CBS news and I also find that they are a credible site. There is a split between the views and concerns that all stem around the e cigarette. The two different views are the e-cigarette is a great alternative to smoking and the other half think it’s going to lead teens to being addicted to nicotine. I personally would like to know what chemicals the manufacturers’ put in the vapor oil that is burned. Doheny, K. (2014). E Cigarettes Q&A. unknown: WebMD In this article it discusses the worry of E cigarettes. At this point the public and our health officials do not know what potentially effects that E cigarettes has on our health. Some even believe that they could be a gateway drug taking form of tobacco product and creating risky behavior for our underage individuals. Thankfully, The FDA has requested regulations for the industry. Up to this point officials do not know what compounds are in the production of the E cigarette. The regulations may take up to two years before they can closely monitor and regulate the industry of E cigarettes. I find that the article is credible. WebMD is in partnership with the FDA. The articles that are posted on WebMD are reviewed and verified by a licensed physician. WebMD also requires that the advertisements on their site to in good taste and has to be an true description of product...
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...ABSTRAK “Government Warning: Cigarette smoking is dangerous to your health” babalang nakasulat sa bawat kaha ng sigarilyo ang pumukaw ng aming pansin. Hindi maikakaila na maraming tumatangkilik sa sigarilyo. Alam na ng maraming tao ang masamang dulot ng sigarilyo ngunit patuloy pa rin ang mga gumagamit nito, ayon sa Department of Health (DOH), 14 na milyon na ang bilang ng mga kabataang naninigarilyo ngayong taon.(http://www.abs-cbnnews.com/video/lifestyle/05/30/11/14m-pinoy-teens-addicted-nicotine-doh-says) Habang pumapatok ang ordinaryong sigarilyo sa merkado ay lumabas naman ang tinatawag na Electronic Cigarette o mas kilala na E-cigarette. Kapansin-pansin ang mga kabataang gumagamit nito lalo na sa labas ng De La Salle University-Dasmariňas kung kaya’t minarapat naming ituon an gaming pananaliksik sa naturang E-cigarette. Ang pag-aaral na ito ay may kinalaman sa E-cigarette na nakatuon sa pagsilip sa mundo ng konsumerismo. Layunin ng pag-aaral na ito na malaman kung ano ang E-cigarette at kung bakit naeengganyo ang mga tao na bumili nito. PANIMULA Ang paninigarilyo ay isang bisyo na tila hindi nauubos ang mga gumagamit. Sa panahon ngayon, laganap sa ating bansa ang dumadaming kaso ng namamatay dahil sa paninigarilyo. Ayon sa pag-aaral ng Department of Health (DOH), noong ika-12 ng Hunyo taong 2012, umaabot sa 10 Pilipino ang namamatay bawat oras bunga ng mga sakit na may kaugnayan sa paninigarilyo. (http://www.gmanetwork.com/news/story/260387/ulatfilipino/talaka...
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...places in the United States are making calls just like these. Why? Their kids are being poisoned by e-cigarettes due to an increase in the use of products. There has already been “at least 1 child death reported from unintentional exposure to a nicotine-containing ENDS solution” (Walley 1018). These poisonings will continue because the products don’t have to be childproof and come in fruit, candy and other flavors specifically targeting young children (CDC). Calls regarding poisonings from e-cigarette liquids have risen from 1 per month to 215 a month in just four years while the...
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