...Case study of Tencent’s E-commerce Strategy Executive Summary Tencent’s E-commerce strategy didn’t work well. The company’s core business is QQ which is an online instant messenger. All of tencent’s other business will be rolled out base upon the QQ. They want people who use QQ can also shop online easily. So they made the strategy according to that point. They developed E-commerce websites which made no difference with Taobao and Tmall but didn’t make them to success. Why does this happen? What’s Tencent’s strategy? Introduction As Tencent announced to take 15% stake of JD.com[1], which is the largest online retailer of China, in March 2014, it also implicated the failure of Tencent’s previous e-commerce strategy. In the meantime, Tencent almost sold all of its own e-commerce business to JD, including Paipai marketplace(C2C) and QQwanggou(B2C), logistic assets and personnel, as well as part interest of 51Buy.com.This combination shows that Tencent has completely given up its own e-commerce business which were created by its own team in 2005. On the one hand, Tencent is the fourth-largest Internet company in the world whose market value has reached about US$ 150 billion in 2014 which means it has sufficient cash stockpile. On the other hand, it’s a giant company which has developed diverse and abundant online business including IM, game, search engine, social network, video and portal. Without shortage of money or resources, it seems a little confused for Tencent’s choice...
Words: 1343 - Pages: 6
...WEEK 1: Case Study Questions SBE-430-12847 E-Commerce for Small Business Julian Hertz Professor: Paul Larson 11 May 2014 1. Compare Pandora’s original business model with its current business model. What’s the difference between “free” and “freemium” revenue models? Pandora’s original business model was to provide users with 10 free hours of access to their website contents. Once the 10 hours has been used up, they will then be asked to subscribe to Pandora at a rate of $36 per month for continual access. Whereas, their current business model is designed where users can access their online radio for free as long as they sign up for an account, but are exposed to ads while streaming. The Freemium model is designed to give away some services to 99% of the customer base and rely on the other 1% of customers to pay for premium versions of the same service. In a business model, “freemium” basically means the basic version of a product or service is offered free to use, but is only limited to the basics provided, whereas “free” is the product/service is completely free access to the range of contents it provides. The revenue is then generated from targeted advertisings and displayed to users while they are on Pandora. 2. What is the customer value proposition that Pandora offers? Actual subscribers of Pandora will not be displayed advertisements and higher quality of music while streaming. The people who pays for Pandora has pretty much unlimited usage for $36 per...
Words: 969 - Pages: 4
...THE IMPACT OF E-COMMERCE IN MODERNISATION OF TRADITIONAL ENTERPRISES WITH SPECIAL REFERENCE TO THE ENTREPRENEURSHIP DEVELOPMENT IN BTAD OF ASSAM. (Prasenjit Nath, Janata College, Serfanguri, BTAD, Assam. Department of Computer Science & Application.) ABSTRACT: This paper explores the synergies between Electronic Commerce (E-Commerce) and in traditional micro and small enterprises in Bodoland Territorial Area Districts of Assam for marketing, advertising, and sales their organizational products or services. For this study used current literature review on E-commerce and Entrepreneurship and case study analysis from different sources. In addition to this, interviews were conducted to examine the perceptions of enterprises in E-Commerce regarding modernization of traditional micro and small enterprises and entrepreneurship development and the factors affecting the modernization of business and integration of entrepreneurship. The study has explored the synergies between E-Commerce and modernization of traditional micro and small enterprises and entrepreneurships of Bodoland Territorial area Districts through a review of principal literature in this field, case study analysis, web researches and interviews with micro and small traditional enterprises. Traditional micro and small enterprises and E-Commerce should be regarded as ongoing, everyday practice in enterprises. For rural area of North-East...
Words: 1869 - Pages: 8
...SBE 430 Full Course Week 1 to 8 E commerce for Small Business Click Link Below To Buy: http://hwcampus.com/shop/sbe-430-full-course-week-1-8/ Week 1 Week 1 Assignment Case Study (Characteristics of Digital Media) Week 2 Week 2 DQ 1 Read case study 4.1: The Implications of Globalization on Consumer Attitudes. Based on this article and your experiences, debate the statement: “Site localization is essential for each country for an e-commerce offering to be successful in that country.” Week 2 DQ 2 “Web 2.0 is simply a new label for a range of web technologies and consumer behaviors that have existed since the 1990s. It doesn’t represent a ‘paradigm shift.’” Is this statement true or false? Be sure to support your answer. Week 2 Assignment Case Study (How Google Generates Revenue) Week 3 Week 3 DQ 1 Read Case Study 5.3. "Boo hoo - learning from the largest European dot-com failure." Now answer this question: Which strategic marketing assumptions and decisions arguably made Boo.com’s failure inevitable? Week 3 DQ 2 Do you think a single person with specific e-business responsibility should be required for every medium-to-large business? Why or why not? Week 3 Assignment Case Study (Sandvik Steel's E-Business Strategy) Week 4 Week 4 DQ 1 Read Case Study 8.2: Dell Gets Closer to Its Customers Online and describe approaches used by Dell within their site design and prMomotion to deliver relevant offers for different types...
Words: 968 - Pages: 4
...debate over the value or effectiveness of e-Commerce and how this type of technology needs to be implemented. During this period the business world has witnessed many examples of failures of Internet based business. Many countries around the world are trying to build and enhance their internet infrastructure and utilize services related to the Internet such as e-Commerce, information connectivity, accessibility, etc. However, studies indicated that network and hardware requirements are not always the major barrier for progressing in these goals. In some cases, cultural, legal or environmental factor may dominate the type of barriers for the expansion of internet related service in many countries around the world. This paper presents challenges and requirements for the enhancement of e-Commerce services in particular for Nigeria. There is little doubt that the high failure rate in Dot.Coms had much to do with misconceptions regarding the ease with which e-Commerce could be implemented. Unrealistic expectations caused tried and tested business rules to be abandoned as hyperbole over took sound business sense. Although it is clear today that the Internet and the Web can facilitate business processes to add value to organisations, the technology has to be managed with considerable care. This research reports on a case study conducted in Kalahari Nigeria, whose parent Company is a well known South African e-Tailing business outfit. The case study highlights several valuable lessons to...
Words: 349 - Pages: 2
...Define e-commerce and describe how it differs from e-business. Identify and describe the unique features of e-commerce technology and discuss their business significance. Recognize and describe Web 2.0 applications. Describe the major types of e-commerce. Discuss the origins and growth of e-commerce. Explain the evolution of e-commerce from its early years to today. Identify the factors that will define the future of e-commerce. Describe the major themes underlying the study of e-commerce. Identify the major academic disciplines contributing to e-commerce. Key Terms e-commerce, p. 12 e-business, p. 13 information asymmetry, p. 14 marketplace, p. 16 ubiquity, p. 16 marketspace, p. 16 reach, p. 16 universal standards, p.16 richness, p. 17 interactivity, p. 17 information density, p. 17 personalization, p. 18 customization, p. 18 Web 2.0, p. 19 business-to-consumer (B2C) e-commerce, p. 22 business-to-business (B2B) e-commerce, p. 22 consumer-to-consumer (C2C) e-commerce, p. 22 social e-commerce, p. 22 mobile e-commerce (m-commerce), p. 23 local e-commerce, p. 23 Internet, p. 23 World Wide Web (the Web), p. 24 disintermediation, p. 32 friction-free commerce, p. 33 first mover, p. 33 network effect, p. 33 Copyright © 2013 Pearson Education, Inc. 2 Brief Chapter Outline Opening Case: Pinterest: A Picture Is Worth a Thousand Words 1.1 E-commerce: The Revolution Is Just Beginning The First Thirty Seconds What Is E-commerce? The Difference between E-commerce and...
Words: 6285 - Pages: 26
...TECHNOLOGY E-Business/E-Commerce Applications Instructor: Dr. Alexey Nikitkov Office Hours: Tue 11:00 – 12:00 all sections Room: Taro Hall (TA) 231 or schedule an appointment Tel. : (905) 688-5550 ext. 3272 Email: anikitkov@brocku.ca Text: K.C. Laudon and C.G. Traver, Electronic Commerce – Business, technology, Society 11/e Edition, Addison Wesley Course Description: This course focuses on concepts related to electronic commerce-based solutions (primarily business-to-consumer, business-to-business, and business-to-employee). Topics include communications infrastructure supporting e-business/commerce, e-marketing, payment options, security, supply chain, and legal issues, architecture of e-commerce applications, and strategic deployment of e-business/commerce for global competitive advantage. The goal of this course is to provide students with a broad overview of all aspects of e-business. Course Objectives: Upon completing this course you should: Develop an understanding of the basic processes of e-business/commerce and the major economic, personal, and social factors, which affect e-commerce. Be able to apply the understanding of the above to solving management problems and to designing, conducting, and interpreting research applicable to business decisions about e-commerce. Develop appropriate conceptual frameworks to apply to analytical, management, and research problems that relate to e-business/commerce...
Words: 802 - Pages: 4
...SBE 430 Full Course Week 1 to 8 E commerce for Small Business Click Link Below To Buy: http://hwcampus.com/shop/sbe-430-full-course-week-1-8/ Week 1 Week 1 Assignment Case Study (Characteristics of Digital Media) Week 2 Week 2 DQ 1 Read case study 4.1: The Implications of Globalization on Consumer Attitudes. Based on this article and your experiences, debate the statement: “Site localization is essential for each country for an e-commerce offering to be successful in that country.” Week 2 DQ 2 “Web 2.0 is simply a new label for a range of web technologies and consumer behaviors that have existed since the 1990s. It doesn’t represent a ‘paradigm shift.’” Is this statement true or false? Be sure to support your answer. Week 2 Assignment Case Study (How Google Generates Revenue) Week 3 Week 3 DQ 1 Read Case Study 5.3. "Boo hoo - learning from the largest European dot-com failure." Now answer this question: Which strategic marketing assumptions and decisions arguably made Boo.com’s failure inevitable? Week 3 DQ 2 Do you think a single person with specific e-business responsibility should be required for every medium-to-large business? Why or why not? Week 3 Assignment Case Study (Sandvik Steel's E-Business Strategy) Week 4 Week 4 DQ 1 Read Case Study 8.2: Dell Gets Closer to Its Customers Online and describe approaches used by Dell within their site design and prMomotion to deliver relevant offers for different types...
Words: 968 - Pages: 4
...ABSTRACT E-commerce made Supply Chain Management (SCM) technically viable and unleashed the practice of SCM. The Kenya Sugar Industry and particularly Sony Sugar Industry, due to its own characteristics, have not utilised E-commerce for Supply Chain Management as widely as it could have. The purpose of this exploratory study is to increase the understanding of the determinants for adoption of E-commerce in SCM within Kenya and its apparent industry of this study. The study will also aim at testing the value of supply chain structure and company strategies in explaining E-commerce adoption. Questionnaires, mail and email surveys will be conducted to collect the data. Simple interviews and regressions will be used to achieve the objectives and answer the questions generated. The results of this study will be used to confirm whether the literature that perceives E-commerce characteristics and Sony Sugar’s characteristics influence the E-commerce adoption level although not every factors of these two groups will be expected to do so. The study will also show that one of the factors in supply chain structure, E-procurement, is significantly related to the e-commerce adoption level. Key words: E-commerce, Supply Chain, Supply Chain Management, Kenya Sugar Industry, Sony Sugar Industry. LIST OF FIGURES 1. FIGURE 1 Supply chain model in E-Commerce environment 2. FIGURE 2 the E-Procurement Process 3. FIGURE 3 The Independent and the Dependent...
Words: 16393 - Pages: 66
...Classact the competitive advantage that can be gained by implementing IS and IT strategies within the organisation. Specifically this report will be discussing about supply chain management, customer relationship management and E-commerce as three very innovative solutions that are very crucial for the continued existence and increased profitability of Classact. We will be discussing on how other organisations who have implemented customer relationship management, supply chain management and E-commerce have been able to forge ahead of their competitors, increase their profits and maintain that same one to one relationship with the customers. Finally recommendations have been made as to how Classact can forge ahead of their competitors instead of falling prey to bankruptcy by lagging behind in IS and IT innovation. Today it has become critical for businesses to adopt e-commerce in order to gain a competitive advantage and meet customer needs. It's biggest advantage being the accessibility to customers, suppliers and buyers all over the world by the medium of Internet and various networks. It has also resulted in cost reduction in areas like marketing, processing and storage of information. It has proven to be increase efficiency of the business. E-commerce works in collaboration with another crucial area for businesses 'Supply Chain Management'. 'Supply Chain' is an entire chain of facilities and various distribution channels facilitated for a whole network of businesses to be...
Words: 4838 - Pages: 20
...Introduction The case that I am about to analysis is called “Facebook: The New Face of E-Commerce?” Mark Zuckerberg, 23, founded Facebook while studying psychology at Harvard University. A keen computer programmer, Mr. Zuckerberg had already developed a number of social-networking websites for fellow students, including Course match, which allowed users to view people taking their degree, and Face mash, where you could rate people's attractiveness. In February 2004 Mr. Zuckerberg launched "The facebook", as it was originally known; the name taken from the sheets of paper distributed to freshmen, profiling students and staff. Within 24 hours, 1,200 Harvard students had signed up, and after one month, over half of the undergraduate population had a profile. One of the main trends in 2012 social networks will be the rise of F-commerce or e-commerce through Facebook. Thus, this network becomes the only way, apart from the traditional online store on a web page, for a company to sell their products directly online without intermediates. The purpose of this paper is to discuss the Facebook as the new face of e-Commerce. In the last seven years, facebook has shown a tremendous ecommerce gateway trends. It is worth $5,257 million in the year 2009 having a customer base of 800 million, and 3000 employees across the globe. One of the most ambitious projects of the Facebook social network in last year was the birth and evolution of the F-Commerce, i.e. e-commerce on Facebook. ...
Words: 1079 - Pages: 5
...1. Introduction Electronic commerce has become an attractive market to the world, and the emerging business opportunities are now becoming a major factor in world economics. Although, investment through e-commerce channels returns high profits, but like many IT systems, it could lead business organizations to a risky situation or failing to deliver expected returns. The main cause of this is the inconsistency between the system design and the desired requirements or for the misunderstanding between IT professionals and business experts. Therefore, to design e-commerce system, a communication pattern is needed either between system developers and business owner, or between customers and the online business system. Moreover, e-commerce system should be adapted with the whole business environment such as business norms and behavior, customer practice, business rules and government policy. However, Semiotic that is ‘the science of signs’ has brought many approaches to facilitate the process of understand signs’ meaning. The approach of organizational semiotic defied the organization as a group of social norms and emphasizes on the people and their role and responsibility in order to merge them when analyzing and designing information system (Stamper et al, 2004). For e-commerce systems, there is a necessity of clear meaning for each symbol, icon and image because almost all transactions done through the web system without human agent involvement. Therefore, semiotic...
Words: 2949 - Pages: 12
...Case Study for Information Management 資訊管理個案 E-commerce: Digital Markets, Digital Goods 1. Facebook, 2. Amazon vs. Walmart (Chap. 10) 1011CSIM4B10 TLMXB4B Thu 8, 9, 10 (15:10-18:00) B508 Min-Yuh Day 戴敏育 Assistant Professor 專任助理教授 Dept. of Information Management, Tamkang University 淡江大學 資訊管理學系 http://mail. tku.edu.tw/myday/ 2012-11-29 1 課程大綱 (Syllabus) 週次 日期 內容（Subject/Topics） 1 101/09/13 Introduction to Case Study for Information Management 2 101/09/20 Information Systems in Global Business: 1. UPS, 2. The National Bank of Kuwait (Chap. 1) 3 101/09/27 Global E-Business and Collaboration: NTUC Income (Chap. 2) 4 101/10/04 Information Systems, Organization, and Strategy: Soundbuzz (Chap. 3) 5 101/10/11 IT Infrastructure and Emerging Technologies: Salesforce.com (Chap. 5) 6 101/10/18 Foundations of Business Intelligence: Lego (Chap. 6) 2 課程大綱 (Syllabus) 週次 日期 內容（Subject/Topics） 7 101/10/25 Telecommunications, the Internet, and Wireless Technology: Google, Apple, and Microsoft (Chap. 7) 8 101/11/01 Securing Information System: 1. Facebook, 2. European Network and Information Security Agency (ENISA) (Chap. 8) 9 101/11/08 Midterm Report (期中報告) 10 101/11/15 期中考試週 11 101/11/22 Enterprise Application: Border States Industries Inc. (BSE) (Chap. 9) 12 101/11/29 E-commerce: 1. Facebook, 2. Amazon vs. Walmart (Chap. 10) 3 課程大綱 (Syllabus) 週次 日期 內容（Subject/Topics） 13 101/12/06 Knowledge Management: Tata Consulting Services (Chap. 11) 14 101/12/13 Enhancing Decision Making: CompStat...
Words: 1288 - Pages: 6
...Bhasin & Vidhi Nagar • Objective Of the assignment : To study the supply chain, flow chart, agility and case study of an e-commerce website . E-commerce website chosen: Snapdeal A brief about E-Commerce: E-commerce can be defined as the conduct of business communication and transactions over networks and through computers or as the buying and selling of goods and services, and the transfer of funds, through digital communications. It can include all inter-company and intra-company functions (such as marketing, finance, manufacturing, selling and negotiation) that enable commerce. e-commerce usescommunications such as electronic mail, EDI, file transfer, facsimile,video conferencing, workflow, or interaction with a remote computer. e-commerce has also become associated with solutions and tools such as portals, e-marketplaces, e-auctions or virtual inventory. The last few years have seen a dramatic increase in the capabilities of e-commerce as hundreds of millions of dollars were invested in building new solutions and in fighting a marketing war for apparent first mover advantages. At a simplisticlevel, supply chains are typically made up of three major flows – physical, financial and information. e-commerce has the capacity to affect all three. . Physical flows can be affected by using information to avoid physical movements and to make product information available throughvirtual ways. In essence, e-commerce can give companies access to more markets and customers without...
Words: 3115 - Pages: 13
...Wal-Mart- A Case Study of MIS Strategy Walden University Wal-Mart – A Case Study of MIS Strategy Management information system is all about people using technology to work with information as they support the organization in its quest for a competitive advantage (Haag & Cummings, 2008, p. 29). Researchers and authors have discussed management information systems and technology over the decades. The concepts of competitive advantage, technology, outsourcing etc. have been theorized, yet discussion on the subject matter continues. While MIS strategy formulation has seen advancement, organizations are evolving and constantly changing their operating models. An example of such organization is Wal-Mart, the global retail giant. This research seeks to pin-point Wal-Mart’s key management information system strategy, while providing a deeper understanding of the organization’s management information systems strategy and its impacts. Further it aims to investigate knowledge management, e-commerce strategy, and the impact of database management which are aspects that can be incorporated into the MIS strategy formulation. To achieve this objective the literature survey was conducted to explore available published papers in the sphere of IS/IT strategy formulation. Considering that the applicability of information systems and technology is mission critical, the research design focused on the qualitative approach. The primary method of data collection was through semi-structured...
Words: 1763 - Pages: 8
