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Online Buyer Preferences | | Initial Hypothesis | Drivers | | Online buyers are price sensitive and look for discounts | | Price | Online buyers look for quality products and comparable price to that of other substitutes and competitor's products in the market | | | | | | Online buyers look for good product assortment | | | Good product presentation | | Features | Complete description of the features and fabric of the product | | | Easy replacement or return of product if unsatisfied with the product | | | Product Guarantee/warranty | | | Easy customer support facility either through mail or by phone or live chat | | | | | | Online buyers have strong brand preference | | Past online purchaser | Prefer to take the review of peer groups before actually purchasing | | | Look for personalized services for gifting purpose | | | Do lot of research on internet before actually purchasing a product | | | Look for availability of nearby service centre | | | Availability of information regarding purchase and payment processes in FAQs section | | | Privacy of the data given by the customer | | | The website for online purchase should be efficient and takes less time to load pages | | | The site should be easy to find or access through search engines or other web browsers | | | Easy site navigation | | | | | | Secured and trusted online payment to maintain trust of people | | Payment and delivery | Simple payment process | | | Faster delivery | | | Order tracking facility | | | Flexible delivery options | Differentiation of offline and online sales method | | | | | Online sales method | Offline sales method | | | | | Online sales can have more customized models with different sizes and colors | Offline

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