tMARKET RESEARCH REPORT
E-Commerce In the Middle East

Contents
Introduction .......................................................................................................................... 3 E-Commerce Market Trends ................................................................................................. 3 Online buying habits: ........................................................................................................... 7 Demographics of Online buyers: ........................................................................................... 9 Challenges for e-commerce implementation ........................................................................ 11 Group buying players of Middle East .................................................................................. 13 Online Payment gateways in Middle East............................................................................ 15

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Introduction
Electronic commerce, or E-Commerce, involves the sale of goods and services via electronic means—principally over the internet, although sales via television (terrestrial, cable, and satellite) are also included. E-Commerce can be further divided into the following sectors: business-to-business (B2B), business-to-government (B2G), consumer-to-consumer (C2C), government-to-business (G2B), government-to-citizen (G2C), and business-to-consumer (B2C). Retailers that rely primarily on E-Commerce to sell goods or services are often referred to as e-tailers.

E-Commerce Market Trends
E-Commerce industry has been growing in the past two decades and will continue to grow in the future. It is considered as one of the major Distributional Channel for doing business. Business-to-Consumer (B2C) and Business-to-Business (B2B) companies across different industries and sectors recognize E-Commerce as an