E-COMMERCE RESEARCH PROJECT 1

E-commerce Research Project
Ericka Lim-Spears
Business 424
Liberty University

E-COMMERCE RESEARCH PROJECT 2

Abstract

E-commerce has taken over traditional marketing and replaced it with a modern day way of doing business. Over the past two decades our society has become accustomed to buying and selling goods as well as services online, it has become a more efficient, cost-effective, and convenient way of living. With E-commerce becoming more prominent by the day it is important that businesses strive to meet expectations of their consumers when advertising online. Social media plays a substantial role also in helping businesses promote products or services to other businesses or directly to consumers. When businesses do business with each other, also known as B2B marketing, it is important for them to have a clear idea of what their company represents and how their products or services will benefit consumers. Social media handles such as Facebook and Twitter have given businesses no matter how successful a platform to build up their consumer base which in turn will attract other businesses to take part in your product or service. Consumer-to-Consumer marketing also known as C2C is a consumer base which regular people are able to take part in e-commerce by selling their goods and services online. Websites such as Ebay and Craiglist have been home to Consumer to Consumer marketing since the beginning. Social networks such as Facebook has provided a great platform for independent sellers to get their products out there. It provides a great advantage because most consumer sellers aren’t backed up by a huge organization;
E-COMMERCE RESEARCH PROJECT 3

therefore, social media is a great tool to take advantage of. M-Commerce, the method of e-commerce on a Smartphone or tablet has been continuously on the