...Report I for Internet Marketing Improving E-marketing Strategy for IKEA in China Topic Reasons: 1. Poor response rate on IKEA social websites (Weibo, Douban) and the official community Though IKEA has their official online community and accounts on the most popular social websites; neither has got enough attention and effective interaction. 2. Good online product presenting on IKEA.com but lack the featuring experience of IKEA. The official website is designed in a simple way. The main purpose of it is to present the products in a 360 degree way to consumers online. IKEA.com excels at giving clear information and vivid view like exactly what they do in their paper catalogues. However, we were expecting more on the website. They allow consumers to design their own closet, but the app runs promptly. They feature on their on-site experience, but no such experience is given online, and you cannot even buy the piece online in China. With technologies advanced every day, how can IKEA.com just be a catalogue online? It’s a challenging work, but we believe it can be better. Introduction: IKEA is a Swedish company registered in the Netherlands that designs and sells ready-to-assemble furniture (such as beds, chairs, and desks), appliances, and home accessories, featuring Scandinavian modern style. IKEA is now operating more than three hundred stores in more than 40 countries. The IKEA website contains about 12,000 products and is the closest representation of the entire...
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...Week 3 Strategy and Positioning Analysis Part 2 Joshelyn Wooten Kaelin A. Love-Smith Sophia Taylor Olando Hart MKT/421 July 19, 2016 Dr. Duane Scott * Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle * Explain how the packaging you will use for your product or service will add value Marketing Strategies Used By Nokia Marketing Published: 23, March 2015 Nokia was founded by Fredrik Idestamin in 1865 as public limited company. Nokia is leading the cellular phone industry with around 38% of the market share, while Motorola, which is American based is having 12% of total market share. Nokia used to be a diversified conglomerate up till 1980 with business that includes pulp, rubber tire production, paper, telecommunication equipment, cable manufacturing, and consumer electronics. The geographic target market of Nokia was mainly limited to Scandinavia (70% market share) and US (33% market share) (123helpme, 2010). Nokia never enjoy a monopoly in any market including Finland and the company share is due to its competitive marketing strategy, state of the art product designing and manufacturing, pricing strategies and creative marketing campaigns. The company has constant record of launching new products that either have a low costs or cutting-edge technology. These two characteristics of the firm gives it competitive advantage and the company is still the most profitable company of the mobile-phone manufacturing...
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... INTRODUCTION TO MARKETING MANAGEMENT LAGOS BUSINESS SCHOOL 2010/E15/647 AUGUST 2010 Marketing Strategy for a Nail Studio Table of Contents 1. Introduction ....................................................................................................................... 3 1.1 Purpose ........................................................................................................................ 3 1.2 Limitations ................................................................................................................... 3 2. Background ........................................................................................................................ 4 2.1 The Market................................................................................................................... 4 2.2 Market Segmentation .................................................................................................. 4 3. Marketing Mix Strategy ..................................................................................................... 6 3.1 3.2 3.3 3.4 4.1 4.2 4.3 4.4 Products – Suite of Services ......................................................................................... 6 Place..............................
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...2012 Zara Strategic Marketing Plan MBA-USQ 11: MKT5000 University of Applied Sciences Zurich (HWZ) Switzerland Supervised by: Prof. Richard Beswick Anja Anastasja Keller - U1028905 Word count: 1’905 26.10.2012 MKT5000 Zara Strategic Marketing Plan Anja Anastasja Keller U1028905 Summary of Zara current market situation Zara is a publicly listed company and belongs to the Inditex Group, founded by Amancio Ortega in 1975 in Spain. Zara always continues to bring excitement to fashion and fulfils customer demands. Currently Zara has 1,600 stores in 77 countries and continues to force its logistics system to complete stock rotation every 15 days. Zara needs 14 days to develop a new product and deliver it to stores and launches around 10’000 new designs each year. Zara is moving forward with its successful entry into the digital world and continues to expand and manage its online presence: over a million daily web site visits and more than 14 million Facebook fans. The online expanding strategy in international key markets as the U.S. and China is one of the hot topics. Zara’s online shops feature all major functions, although does not correspond with Zara’s local presentation (prestige image), even more a bit disappointing, especially compared with H&M’s creative way to convey fashion online with the dress room function, moreover, by...
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...E-commerce Name Instructor Institution Date Many businesses face a lot of challenges in their attempts to embrace e-commerce. As a matter of fact, some organizations have gone out of business for failing to embrace adequately e-commerce. For instance, Ecomum, an organization that provided maternity products and earth friendly mom products such as toys, ran out of business in 2013 for not embracing e-commerce. Furthermore, one of the marketing strategy used by the company was after sales services such as offering free delivery. However, this strategy contributed to the failure of the business. For instance, the cost of shipping the goods to the customers was very high thereby leading to losses. As such, one of the marketing strategies that Ecomum could have applied is embracing the social media such as Facebook, twitter or Myspace as an advertisement tool rather than after sales services. As evidenced, social media has become one of the best marketing strategies for various successful organizations worldwide (International Journal of Electronic Commerce, 2004). Organizational hierarchy involves structuring an organization using separate levels of authority and chain of command or between subordinate and superior levels of the organization. As such, every entity within the organization is subordinate to a single other entity. In addition, each functional areas such as marketing, finance or human resource, are each headed by different persons. Furthermore, marketing may not...
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...Defining Marketing April E. Newsom University of Phoenix March 19, 2012 Introduction Good marketing is the key reason organizations are successful. This report will go over three definitions of marketing. The first will be my personal definition, and there will be two other sources for their definition of marketing. The next part will be the explanation of why marketing is important for organizational success. Finally the paper will give a few examples to explain the importance of marketing. Personal definition of marketing and definitions from two different sources for marketing My personal definition of marketing is the strategy an organization uses to sell their products. There is much involved in coming up with a marketing plan for organizations, such as the best form of advertising and how to present a product so the customers will want to purchase this product instead of someone else’s. First definition, according to one article from the electronic readings for this week, marketing includes the activities of all those engaged in the transfer of goods from producer to consumer, not only those who buy and sell directly, wholesale, and retail but also those who develop, warehouse, transport, insure, finance, or promote the product, or otherwise have a hand in the process of transfer (Marketing, 2008). Second definition, marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing...
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...Weaknesses, Opportunities and Threats. What is Comcast Big Issue? Two major comcast marketing strengths are a. variety of services Why do you think that’s true? Comcast does more than phones – internet services and movies, for example. What company should do? Continue to build upon preexisting services to offer more. b. name recognition - nation’s largest cable provider, with over 21 million video subscribers Why do you think that’s true? Annual report demonstrates customer base. What company should do? Advertise and extend into areas it does not presently cover. Two major marketing weaknesses c. Low percentage of phone subscribers Why do you think that’s true? Annual report demonstrates that the bulk of customers are internet/cable. What company should do? Try to get these customers interested in phone services too. d. high franchise feeds. Why do you think that’s true? It’s a high cost to Comcast to rent other company’s lines. What company should do? Negotiate better line cost rental charges, perhaps by exchanging services. Two major marketing opportunities e. On demand movie services from Comcast Why do you think that’s true? It’s a new service that’s associated with cable. What company should do? Press greater marketing initiatives to advertise this service. f. combined phone/dsl packages that include Comcast...
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...Heineken – Desperados Concerning media use and marketing strategy, Heineken is a leader in the market. Heineken attempts to market its beer as ‘gentleman’s beer’ with premium quality (Incitrio, 2014). Videos of this ‘Man of the World’ can not only be seen during television commercials, but also on the social media platforms (e.g. the ‘Open Your World’ platform). Moreover, Heineken uses striking actions in order to promote a global message through local channels, also known as viral trending. An example is the ‘Voyage’ campaign with the ‘Departure Roulette’ at the JFK airport in New York: a flight paid by Heineken to an unknown destination (Epstein, 2014). To conclude it can be stated that Heineken has very adaptive marketing strategies easily go along with trends in marketing, channels and platforms. With de Speer Desperados, tequila flavoured beer, Heineken targets a specific audience. The ‘lager with an edge’ is targeted at drinkers from 18 to 24 years old attending festivals (Gray, n.d.). To market Desperados, Heineken aims at spreading the brand by provoking word of mouth and using sensory marketing. Literature Epstein, E. (2014, May). Behind the brew: How Heineken drafts its viral branding. Retrieved on 08-05-2015 from http://mashable.com/2014/05/27/heineken-marketing-strategy/. Gray, R. (n.d.). Case study Heineken Desperados: A sensational experience. Retrieved on 08-05-2015 from http://www.themarketer.co.uk/how-to/case-studies/heineken-desperados/. Incitrio...
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...Social Media Marketing BUS508: Contemporary Business November 30, 2013 What is Social Media Marketing? Why has Social Media Marketing become so popular? Is it now the most effective way to advertise and market? I have chosen to first define both marketing and social media. In my analysis it will allow you to fully grasp the importance and meaning of marketing and social media. My analysis will also allow you to easily determine why Social Media Marketing has become so popular among businesses. I’m a big believer in social media so I will display that throughout my paper. With technology in this day and age people always have the Internet in the palms of their hand and social media is always a button away. What is marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Boone & Kurtz, 2012). Without proper marketing strategies businesses would not be able to sell their goods and services. The most effective rule to consumers is to ensure that they always get what they want and always meet their needs before they ever surface. Marketing has always been part of business, from the earliest village traders to large 21st-century organizations producing and selling complex goods and services (Boone & Kurtz, 2012). How people market has now evolved and is now more on social media than ever. Social media is one of the...
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...ASSIGNMENT COVER SHEET UNIVERSITY OFSUNDERLAND BA (HONS) BUSINESS MANAGEMENT Student ID: 139146431/1 | Student Name: PHAN KHOI KHOI | Module Code: MKT_ 306 | Module Name / Title: Marketing Strategy | Centre / College: UTE Ho Chi Minh, Vietnam | Due Date: 10 October 2014 | Hand in Date: 10 October 2014 | Assignment Title: DEVELOPING MARKETING STRATEGY FOR ACB’s CREDIT IN VIETNAM MARKET | Students Signature: (you must sign this declaring that it is all your own work and all sources of information have been referenced)PHAN KHOI KHOI | Marketing Strategy MKT – 306 Assignment Guide – 2014 -15 Module Leader: Karen Wharton Email: Karen.wharton@sunderland.ac.uk Please read all instructions and information carefully. You are required to submit your work under the University Infringement of Assessment Regulations. Your assignment must be submitted to your Study Centre in hard copy with an accurately and clearly completed Assignment Cover Sheet, and an electronic copy on CD in an envelope [hole punched or safely secured into your plastic file or assignment wallet]. Please do not include a plastic CD case/box and remember to write your student code and assignment code clearly onto the disc and envelope. All your assignments must be submitted in conjunction with a Turnitin© report (only if your centre provides the facility). You will need to achieve an overall mark of 40% in order to successfully complete this module. Karen Wharton Module...
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...Why Your Healthcare Practice Needs a Marketing Plan Evangeline E. Towry MHA626: Strategic Planning & Marketing in Health Care Dr. Monica Scales December 2, 2013 Why Your Healthcare Practice Needs a Marketing Plan Marketing is healthcare, like any business, is essential to the livelihood of the overall business. Healthcare marketing is all about building relationships within the community, building trust, displaying expertise and, eventually, gaining new patients. In healthcare marketing, you need to identify the needs of your patients as well as the needs of the surrounding community. This will allow you to formulate strategies to help your healthcare organization fulfill its vision and goals. Reasons for a Marketing Strategy The main focus of a marketing plan is for the overall success of your healthcare organization. “If you plan nothing, nothing will be accomplished” (kmccoypbo, 2009). Your marketing plan is a set of guidelines to help you achieve the organization’s vision and goals. According to Catalyst Marketers (2013), a Strategic Marketing Plan provides business owners with: 1. A map for achieving yearly goals. 2. The ability to track success through individual tactic performance measures – Performance measures should be setup for every Marketing Tactic. 3. An understanding of the time, and budget needed to execute on the Strategic Marketing Plan. Three Necessary Considerations The three necessary considerations to taken into...
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...Join now! Login Support Term Papers and Free Essays Browse Essays Business / Bmw Marketing Strategy Bmw Marketing Strategy This essay Bmw Marketing Strategy is available for you on Essays24.com! Search Term Papers, College Essay Examples and Free Essays on Essays24.com - full papers database. Autor: anton 06 January 2011 Tags: Marketing, Strategy Words: 867 | Pages: 4 Views: 1057 Printable Version Essay: Bmw Marketing Strategy Read Full Essay Join Now! For the purpose of this assignment, I will choose BMW, the luxury automobile maker that has established a mark for itself in the luxury car segment with its high performance cars. BMW is a powerful brand that is truly experienced by car lovers all over the world as a symbol of performance, power and luxury, all combined into its power packed machines that are treat to watch, drive and possess. That's why, it is truly known as the "Ultimate driving Machine". BMW has been able to live on to its brand's promise due to three major factors: consistency, patience and a simple, upbeat message. It has been beating the drum for the last many years that BMW offers customers the ultimate driving machine. BMW is very, very consistent in providing the product line that echoes what the brand is all about. It's high quality and products with superior engineering quality and performance has overshadowed other manufacturers in its category. BMW has never compromised on its product quality and engineering superiority...
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...and ever evolving marketing strategies that continually meet the needs of their target demographics in unique and emotional...
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...and risk associated with Nike`s core marketing strategy? Answer: Nike’s Core Marketing Strategy: Nike's excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes' spokesperson, professional teams and college athletic teams to advertise and promote their products to customers. One renowned example of Nike marketing strategy is during 2008 Summer Olympics in Beijing. Nike received special permission from the International Olympic Committee to run Nike ads featuring Olympic athletes during the games. In addition, Nike sponsored several teams and athletes, including most of the Chinese teams’ and11 of 12 high profile members on the US men’s basketball teams. Nike seriously pays attention on the technology producing, design and selling such as e-commerce, high-tech running shoes, Nike+ with Apple, etc. Nike outsourcing their products most of the factories are located in Asia such as China, Indonesia and India. Pros and Cons of Nike Core Marketing Strategy: Pros: Nike put heavily proportion in their marketing strategies and products deign. In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings...
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...Marketing Plan: Phase I Kelly Addis, Jillian Caldwell, Kristen Kobyluck, Jaclyn Portugal, & Honey Spoon MKT/421 April 24, 2011 Matt Rosenberg Marketing Plan: Phase I During week two, Learning Team B will take a thorough look at the Olive Garden Italian Restaurant chain. Team B has decided that a new appetizer item should be added to the restaurant menu. The appetizer item being considered is cheese filled breadsticks served with Marinara sauce. The team will begin this marketing plan by giving an overview of the Olive Garden Restaurant, along with a detailed description of the new menu item being considered. They will also explain why marketing plays an important role in the restaurants success. A SWOTT analysis will be given to introduce all the strengths, weaknesses, opportunities, threats, and trends that should be considered prior to introducing this new appetizer to their menu. Finally, a marketing research approach will be decided upon and used to develop the marketing strategy and tactics for this new appetizer item. Olive Garden Restaurant General Mills originally created the Olive Garden restaurants in 1982. In June of 1995, General Mills moved the Olive Garden division to its newly developed Darden Restaurants, Inc. Olive Garden has quickly become the largest casual dining restaurant company in the world. Olive Garden uses Italy as its basis of inspiration and attempts to focus on hospitality and a pleasing dining experience. In 1999...
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