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E Ticketing Case Study

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Words 1983
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1.0 Introduction
1.1 Background
Evolution of technology has profoundly changed the way of consumer buy products and services. “Consumer behavior is the study of an individuals, groups or organization and the process that been used to select, secure and dispose of products, services, experiences or ideas to satisfy needs and the impacts that the processes have on the consumer and society.” (Kuester, 2012).
According to Comscore, the report found stated that low cost airline website have experienced a strong growth visitation from consumer who are continue to search for the best travel deals online. The concept of e-ticketing was first been initiated by Air Asia in 2001 and subsequently be followed by Malaysia Airline in 2005. Airline’s company …show more content…
E- Ticketing combines an issue and delivery of ticket into every single operation (www.expresstravelandtourism.com ,2003). The new model of e- ticketing allows authorizes of travel agent to transmit the ticketing information directly to an airline’s database that help the passenger be able to check-in and board the flight without showing a paper ticket. E- Ticketing is become new way of issuing and delivering tickets that become prevalent and been employed by many of airline company in order to reduce cost that goes to the printing tickets. According to (Field, 2004) stated that the in North America there are reported of cost-saving is the main factor that drive the major of airlines company to issue tickets …show more content…
Davis (1993, 1989). According to Dalbhokar (1996) and Ventakesh (2000) there are linked of usefulness which is to “ease of use” where to determine consumer behavior on online shopping and e-ticketing. ease of use terms been influence by usefulness it is because of the technology changes that make everything is easy to use and continued make technology become usefully to people
Kare-Silver (2001) has discovered there are convenience at heart of fundamentally which is can drives demand for the internet which is similar with the research been done by (Wolfbinger and Gilly, 2001) founded that the most important element that attributes of online shopping to consumer are accessibility and convenience. Consumers nowadays have higher intention to shop online because it helps them to save time and

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