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Eads Case Study

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European Aeronautic Defence and Space Company (EADS) Case Study

On March 8, 2004 John Summers, Head of supply management strategy at EADS, a company based in Europe, got the assignment from the Procurement Directors Board (PDB) to make suggestions for improving the company’s supplier evaluation system. The proposal was to be presented at the PDB meeting the following month.

John’s Suggestions for Improvement: John knew that the current supplier evaluation system had worked smoothly for more than 4 years and was well implemented. However, he was not sure whether EADS was really measuring all important dimensions of the supplier value in order to achieve new competitive advantages in the relevant markets. If you were in the position of John Summers, which general problems and weaknesses of EADS could you identify?

2. If you were in the position of John Summers, which specific problems could you identify in EADS’ current supplier evaluation system?

3. If you were in the position of John Summers, how would you define supplier value in the light of EADS’ supply strategy and its market environment?

4. John Summers has prepared a list of suggestions for improvement for the PDB meeting. As some items on the agenda were discussed longer than expected at the PDB meeting, John only has 10 minutes instead of 30 minutes to present his suggestions. So, if you were in John’s position, which 3 next steps would you present first? Why? Negotiation power of customers
Strict technological and regulatory requirements on the products (aeroplanes, rockets, missiles, helicopters etc.)
Many local content regulations
Mismatch between the suppliers’ and customers’ geographical distribution
Missing supplier relationships in Asia and South America
Supplier evaluation and development goes ahead of product marketing
Customer market risks are mostly

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